Dr. B. (Bram) Kuijken
Faculty of Economics and Business
Section Entrepreneurship & Innovation
Area of expertise: Entrepreneurship, Startup Teams, Investor-entrepreneur relationship
Visiting address
- Roetersstraat 13
Postal address
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Postbus 2171
1000 CD Amsterdam
Contact details
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Teaching
MA Entrepreneurship (UvA/VU Joint Master)
- The Startup Project
- Venture Challenge
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Publications
2017
- Kuijken, B., Gemser, G., & Wijnberg, N. M. (2017). Categorization and Willingness to Pay for New Products: The Role of Category Cues as Value Anchors. Journal of Product Innovation Management, 34(6), 757-771. https://doi.org/10.1111/jpim.12414 [details]
- Kuijken, B., Gemser, G., & Wijnberg, N. M. (2017). Effective product-service systems: a value-based framework. Industrial Marketing Management, 60, 33-41. https://doi.org/10.1016/j.indmarman.2016.04.013 [details]
2016
- Kuijken, B., Leenders, M. A. A. M., Wijnberg, N. M., & Gemser, G. (2016). The producer-consumer classification gap and its effects on music festival success. European Journal of Marketing, 50(9/10), 1726-1745. https://doi.org/10.1108/EJM-04-2015-0204 [details]
2013
- Gemser, G., & Kuijken, B. (2013). PSS... how?! CRISP Magazine, 2, 20-23. http://www.crisprepository.nl/_uploaded/CRISP-2.pdf
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Ancillary activities
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Master Challenge
Founder
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Master Challenge
Kuijken, B. (2015). Undecidable? Categorization and its effects. [Thesis, fully internal, Universiteit van Amsterdam].