For best experience please turn on javascript and use a modern browser!
You are using a browser that is no longer supported by Microsoft. Please upgrade your browser. The site may not present itself correctly if you continue browsing.

Dr. M.H.C. (Marijn) Meijers

Faculty of Social and Behavioural Sciences
CW : Persuasive Communication

Visiting address
  • Nieuwe Achtergracht 166
  • Room number: C9.00
Postal address
  • Postbus 15791
    1001 NG Amsterdam
  • Profiel

    Marijn Meijers is assistant professor in persuasive communication. She holds a Master’s degree in social psychology (Tilburg University) and received her Ph.D. in communication science (University of Amsterdam). Her research and teaching focuses on pro-environmental behavior and how to stimulate pro-environmental behavior by means of communication. Her work has been supported by several grants like an NWO Veni grant from the Dutch Science Foundation, an Aspasia van Reijmersdal grant, and an RPA digital methods grant.

    Her current research harnesses novel affordances of Virtual Reality to enhance environmental communication. For example, using VR to stimulate pro-environmental behavior by providing direct feedback on how one’s actions affect the environment, or how VR can provide a realistic climate change experience such to heighten people’s personal environmental concern. Furthermore, her current research focuses on response efficacy beliefs (i.e., the belief that actions can provide a solution to a problem) and the role of this beliefs in stimulating and maintaining pro-environmental behavior.

    Her dissertation research involved research on factors that hamper maintaining pro-environmental behavior, mostly focusing on negative spill-over (e.g., how one environmental action may negatively affect the engagement in another environmental action).

  • Publications

    2021

    • Meijers, M. H. C., Smit, E. S., de Wildt, K., Karvonen, S. G., van der Plas, D., & van der Laan, L. N. (2021). Stimulating Sustainable Food Choices Using Virtual Reality: Taking an Environmental vs Health Communication Perspective on Enhancing Response Efficacy Beliefs. Environmental Communication. https://doi.org/10.1080/17524032.2021.1943700
    • Smit, E. S., Meijers, M. H. C., & van der Laan, L. N. (2021). Using virtual reality to stimulate healthy and environmentally friendly food consumption among children: An interview study. International Journal of Environmental Research and Public Health, 18(3), [1088]. https://doi.org/10.3390/ijerph18031088 [details]

    2020

    2019

    • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., Willems, W., & Smit, E. G. (2019). Paradoxical side effects of green advertising: How purchasing green products may instigate licensing effects for consumers with a weak environmental identity. International Journal of Advertising, 38(8), 1202-1223. https://doi.org/10.1080/02650487.2019.1607450 [details]
    • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., Zebregs, S., & Smit, E. G. (2019). Taking Close Others' Environmental Behavior Into Account When Striking the Moral Balance? Evidence for Vicarious Licensing, Not for Vicarious Cleansing. Environment and Behavior, 51(9-10), 1027–1054. https://doi.org/10.1177/0013916518773148 [details]
    • Meijers, M. H. C., Remmelswaal, P., & Wonneberger, A. (2019). Using Visual Impact Metaphors to Stimulate Environmentally Friendly Behavior: The Roles of Response Efficacy and Evaluative Persuasion Knowledge. Environmental Communication, 13(8), 995-1008 . https://doi.org/10.1080/17524032.2018.1544160 [details]

    2018

    • Meijers, M. H. C., van Reijmersdal, E. A., & Krafczyk, A. (2018). The positive effect of green versus conventional brand placement: The roles of brand warmth and persuasion knowledge. In V. Cauberghe, L. Hudders, & M. Eisend (Eds.), Advances in Advertising Research IX: Power to Consumers (pp. 143-161). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-22681-7_11 [details]
    • Remmelswaal, P., Meijers, M. H. C., & Vonk, N. (2018). Wat is de modererende invloed van milieubetrokkenheid op de effectiviteit van visuele versus tekstuele groene labels? Tijdschrift voor Communicatiewetenschap, 46(4), 299-319. [details]

    2017

    • Batenburg, A., Meijers, M., & van Oosten, A. (2017). Redactioneel. Tijdschrift voor Communicatiewetenschap, 45(2), 78-81. [details]

    2016

    • Meijers, M. (2016). Waarom langdurig milieuvriendelijk gedrag niet altijd vanzelfsprekend is: Implicaties voor communicatie. Tijdschrift voor Communicatiewetenschap, 44(4), 298-315. [details]
    • Meijers, M., Eelen, J., & Voorveld, H. (2016). Creative Media Advertising. (SWOCC; Vol. 72). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]

    2015

    2014

    2013

    • Meijers, M. (2013). Wanneer milieuvriendelijke consumptie leidt tot een rondje in een Hummer rijden. In-Mind (Nederlandse ed.), 2. [details]
    • Meijers, M. H. C., Noordewier, M. K., & Avramova, Y. R. (2013). I just recycled. Can I use the car now? When people continue or discontinue behaving sustainably after an initial sustainable act. In H. C. M. van Trijp (Ed.), Encouraging sustainable behavior: psychology and the environment (pp. 71-80). New York: Psychology Press. [details]
    • Meijers, M. H. C., Verlegh, P. W. J., Noordewier, M. K., & Smit, E. G. (2013). Consuming green, living green? The moderating effect of identity relevance on the licensing effect. European Advances in Consumer Research, 10, 292-293. [details]

    2012

    • Meijers, M. H. C., & Noordewier, M. (2012). Ik heb duurzame kleding gekocht: Mag ik nu met de auto naar de supermarkt? In M. Strick, M. Baas, L. van Dillen, R. Dotsch, D. Lakens, & M. de Vries (Eds.), Jaarboek Sociale Psychologie 2012 (pp. 139-142). (Jaarboek Sociale Psychologie ). Groningen: ASPO Pers.
    • Meijers, M. H. C., & van Dam, Y. K. (2012). Sustainable food purchases in the Netherlands: the influence of consumer characteristics. Journal on Chain and Network Science, 12(2), 181-198. https://doi.org/10.3920/JCNS2012.x012 [details]

    2011

    • Meijers, M. H. C., & Noordewier, M. K. (2011). In balans met je omgeving? Jaarboek Sociale Psychologie, 2011, 141-144. [details]
    • Nelissen, R. M. A., & Meijers, M. H. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior, 32(5), 343-355. https://doi.org/10.1016/j.evolhumbehav.2010.12.002 [details]

    2010

    • Rutjens, B. T., & Meijers, M. H. C. (2010). Teveel van het goede: hoe een sterk geloof in wetenschappelijke vooruitgang duurzaamheid tegenwerkt. Jaarboek Sociale Psychologie, 2010, 373-380. [details]

    2008

    • Meijers, M. H. C., & Nelissen, R. M. A. (2008). Kleren maken de man. Jaarboek Sociale Psychologie, 2008, 279-285. [details]

    2019

    2018

    2017

    2016

    2015

    2014

    2020

    • Meijers, M. H. C., Smit, E. S., Karvonen, S-G., Van der Plas, D., De Wildt, K., & van der Laan, L. N. (2020). Using health and environmental appeals in virtual reality to stimulate healthy food choices. Abstract from CBC Conference, London, United Kingdom.
    • Meijers, M. H. C., Smit, E. S., Karvonen, S-G., Van der Plas, D., De Wildt, K., & van der Laan, L. N. (2020). Using virtual reality to stimulate healthy and environmentally friendly food choices. Abstract from Etmaal van de Communicatiewetenschap 2020, .

    2019

    • Ischen, C., Meijers, M. H. C., & Smit, E. G. (2019). Seen as green? A multi-method investigation of green packaging material and green labeling on consumers’ perceived salience and greenness. Paper presented at Etmaal van de Communicatiewetenschap, Nijmegen, .
    • Ischen, C., Meijers, M. H. C., & Smit, E. G. (2019). Seen as green? A multi-method investigation of green packaging material and green labeling on consumers’ perceived salience and greenness. Poster session presented at International Communication Association (ICA), Washington, United States.
    • Meijers, M. H. C. (2019). Stimulating sustainable behavior: (Virtual Presentation). Abstract from SOFIC, France.
    • Meijers, M. H. C., Eelen, J., Voorveld, H. A. M., Eisend, M., & Jansen, E. (2019). The effectiveness of (metaphorical) creative media advertising: A meta-analysis. Paper presented at Etmaal van de Communicatiewetenschap, Nijmegen, .
    • Meijers, M. H. C., Eline, J., & Wonneberger, A. (2019). The effects of visual impact metaphors on response efficacy. Paper presented at Etmaal van de Communicatiewetenschap, Nijmegen, .
    • Meijers, M. H. C., Wonneberger, A., & Azrout, R. (2019). The effects of personal, collective, and governmental efficacy beliefs on pro-environmental behavior. Paper presented at Conference on Communication and Environment, Vancouver, Canada.
    • Wonneberger, A., Meijers, M. H. C., & Schuck, A. R. T. (2019). Did the Paris climate conference change public opinion? Tracing climate change audience segments in the Netherlands. Paper presented at Conference on Communication and Environment, Vancouver, Canada.
    • Wonneberger, A., Meijers, M. H. C., & Schuck, A. R. T. (2019). Do climate change conferences affect public opinion? Climate change audience segments in the Netherlands before and after COP21. Paper presented at Etmaal van de Communicatiewetenschap, Nijmegen, .

    2018

    • Meijers, M. H. C., Remmelswaal, P., & Wonneberger, A. (2018). Stimulating recycling by the use of visual feedback metaphors: The roles of perceived consumer effectiveness and evaluative persuasion knowledge. Paper presented at Etmaal van de Communicatiewetenschap, Gent, Belgium.
    • Meijers, M. H. C., Wonneberger, A., & Remmelswaal, P. (2018). Stimulating recycling by the use of visual feedback metaphors: The roles of perceived consumer effectiveness and evaluative persuasion knowledge. Paper presented at ICA, Prague, Czech Republic.
    • Remmelswaal, P., Meijers, M. H. C., & Vonk, N. (2018). Wat is de modererende invloed van milieubetrokkenheid op de effectiviteit van visuele versus tekstuele groene labels. Paper presented at Etmaal van de Communicatiewetenschap, Ghent, Belgium.

    2017

    • Meijers, M. H. C., Fransen, M. L., & Remmelswaal, P. (2017). Stimulating recycling by the use of visual metaphors: The roles of perceived consumer effectiveness and perceived persuasive intent. Paper presented at ICORIA, Ghent, Belgium.
    • Meijers, M. H. C., van Reijmersdal, E. A., & Krafczyk, A. (2017). The positive effect of green versus conventional brand placement: The roles of brand warmth and persuasion knowledge. Paper presented at ICORIA, Ghent, Belgium.
    • Schuck, A. R. T., Wonneberger, A., Meijers, M. H. C., & Loecherbach, F. (2017). Hoping for the best or fearing the worst? How emotions mediate effects of news coverage of the COP21 Paris Climate Summit. Paper presented at Etmaal van de Communicatiewetenschap, .
    • Schuck, A. R. T., Wonneberger, A., Meijers, M. H. C., & Loecherbach, F. (2017). Who’s afraid of climate change? News coverage of the COP21 Paris climate summit and its effects on pro-environmental behavior. Paper presented at International Communication Association (ICA), San Diego, United States.
    • Wonneberger, A., Meijers, M. H. C., van Reijmersdal, E. A., & Krafczyk, A. (2017). Green brand placement: The role of brand warmth. Paper presented at COCE, Leicester, United Kingdom.
    • Wonneberger, A., Schuck, A. R. T., Meijers, M. H. C., & Loecherbach, F. (2017). Threat or efficacy? Effects of competitive media frames on climate change mitigation support. Abstract from COCE, Leicester, United Kingdom.

    2016

    • Meijers, M. H. C., & Verlegh, P. (2016). Being Green Is Being Luxurious: How Green Appeals Add Luxury to Utilitarian Products. Paper presented at ICA, Fukuoka, Japan.
    • Meijers, M. H. C., Verlegh, P., Noordewier, M., & Smit, E. G. (2016). Negative spill-over effects of charity event marketing. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Schuck, A. R. T., Wonneberger, A., Meijers, M. H. C., & Loecherbach, F. (2016). Hoping for the best or fearing the worst? How emotions mediate effects of news coverage of the COP21 Paris Climate Summit. Paper presented at ECREA Conference 2016, Prague, .

    2015

    • Meijers, M. H. C., & Verlegh, P. W. J. (2015). Eco-labels add luxury to utilitarian products. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, .
    • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2015). Paradoxical effects of green communication frames effect. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, .

    2014

    • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2014). Consuming green, living green. Boundary conditions of the licensing effect.. Abstract from Paper presented at the International Conference on Research in Advertising (ICORIA), Amsterdam, .
    • Meijers, M. H. C., Verlegh, P. W. J., & Smit, E. G. (2014). Green advertisments and green identity.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .

    2013

    • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2013). Consuming green, living green. Boundary conditions of the licensing effect. Abstract from Paper presented at the EACR conference, Barcelona, Spain, .
    • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2013). Ik heb duurzame kleding gekocht: Mag ik nu met de auto naar de supermarkt?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .
    • Meijers, M. H. C., Verlegh, P. W. J., Noordewier, M. K., & Smit, E. G. (2013). Consuming green, living green. Boundary conditions of the licensing effect. Poster session presented at Poster presented at the ACR conference, Chicago, USA, .

    2012

    • Meijers, M. H. C., & Noordewier, M. K. (2012). In Balance?. Poster session presented at Poster presented at the meeting of the Society for Personality and Social Psychology, San Diego, USA, .
    • Meijers, M. H. C., & Rutjens, B. (2012). Teveel van het goede: Hoe een sterk geloof in wetenschappelijke vooruitgang duurzaamheid tegenwerkt.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, .
    • Meijers, M. H. C., & Rutjens, B. T. (2012). Questioning science fosters sustainable behavior.. Abstract from Paper presented at the sustainability pre-conference of the Society for Personality and Social Psychology, San Diego, USA, .
    • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2012). Ik heb duurzame kleding gekocht: Mag ik nu met de auto naar de supermarkt?. Abstract from Paper presented at the meeting of the Associatie van Sociaal Psychologische Onderzoekers, Utrecht, .

    2011

    • Meijers, M. H. C., & Noordewier, M. K. (2011). In Balans?.

    2010

    • Rutjens, B. T., & Meijers, M. H. C. (2010). Teveel van het goede: Hoe een sterk geloof in wetenschappelijke vooruitgang duurzaamheid tegenwerkt. Paper presented at ASPO-congres, Amsterdam, .

    2009

    • Meijers, M. H. C., & Nelissen, R. M. A. (2009). Why it is smart to dress smart. Poster session presented at Society for Personality and Social Psychology, .

    2008

    • Meijers, M. H. C., & Nelissen, R. M. A. (2008). Kleren maken de man. Paper presented at ASPO-congres, Amsterdam, .

    Award

    • Meijers, M., Wonneberger, A. & Remmelswaal, P. (2018). Best Paper Award, Environmental Communication, ICA.
    • Meijers, M. (2016). NeSCoR Best Dissertation Award.
    • Meijers, M. H. C., Verlegh, P. W. J. & Smit, E. G. (2015). Best Paper Award, Environmental Communication, ICA.

    Membership

    • Meijers, M. H. C. (2011). Organizer of the ASPO herfstsymposium on October 6th at Tilburg University, Conference Long Term Psychology.

    Media appearance

    • Meijers, M. H. C. (23-11-2015). Charitable acts can lead to bad behavior. Interview door Stephanie Pappas [Print]. Charitable acts can lead to bad behavior. Interview door Stephanie Pappas.
    • Meijers, M. H. C. (15-12-2014). Milieu-onvriendelijke keuzes goedpraten (n.a.v. promotie). [Radio]. Milieu-onvriendelijke keuzes goedpraten (n.a.v. promotie)..
    • Meijers, M. H. C. (20-11-2014). Het eerste ritje gaat duurzaam per fiets, het tweede per auto. Interview door Loeke Oostra. [Print] Trouw. Het eerste ritje gaat duurzaam per fiets, het tweede per auto. Interview door Loeke Oostra..
    • Meijers, M. H. C. (19-11-2014). We denken mijn vrouw scheidt het afval al dus ik mag de auto nemen. Interview door Ianthe Sahadat. [Print] De Volkskrant. We denken mijn vrouw scheidt het afval al dus ik mag de auto nemen. Interview door Ianthe Sahadat..
    • Meijers, M. H. C. (15-09-2014). A new study shows that positive views of scientific progress lead to lack of proactive behavior on protecting the environment. [Other] CUNY TV. A new study shows that positive views of scientific progress lead to lack of proactive behavior on protecting the environment.. http://www.cuny.tv/show/brianlehrer/PR2003144

    Journal editor

    • van Oosten, A. (reviewer), Meijers, M. H. C. (editor) & Batenburg, A. (editor) (2015-2017). Tijdschrift voor Communicatiewetenschap (Journal).

    Talk / presentation

    • Meijers, M. (speaker), Eelen, J. (speaker) & Voorveld, H. A. M. (speaker) (2016). Creative Media Advertising, SWOCC book presentation, Amsterdam.
    • Meijers, M. (speaker) (2015). Paradoxale effecten van groene communicatie frames, SWOCC Symposium, Amsterdam.
    • Meijers, M. (speaker) (2015). Licensing eco-unfriendly behaviors, University of Sheffield.
    • Meijers, M. (speaker) (2014). Green advertising and its effects, VU, Amsterdam.
    • Meijers, M. (speaker) (2014). Over het rechtvaardigen van milieuonvriendelijk gedrag, STIBAT (Stichting Batterij).

    Others

    • Meijers, M. (participant) (2010). TransForum Multiple Selves Symposium, Amsterdam. Co-organizing the TransForum Multiple Selves Symposium in Amsterdam on stimulating environmentally friendly behaviors. (organising a conference, workshop, ...).
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    • No ancillary activities