Dr. Bas van den Putte is Professor of Health Communication at the Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam. Dr. van den Putte is an expert on sociocognitive theories of health behavior and advertising, and is an experienced researcher in the field of formative and evaluative research in health prevention.
His aim is to initiate and conduct research that increases theoretical insight into the relationship between content of health campaigns, interpersonal communication, and health behavior as well as can be used by practitioners to increase the effectiveness of health campaigns via traditional and new media, schools and/or institutional settings. Van den Putte cooperates with and is a member of the research and communication advisory boards of organizations such as Trimbos Institute, Rutgers/Sti Aids Netherlands, Netherlands Nutrition Centre, the Ministry of General Affairs, and the Ministry of Safety and Justice.
In the past he has received grants from NWO (Netherlands Organisation for Scientific Research) and ZonMW (Netherlands Organisation for Health Research and development), as well as grants from numerous health promoting institutions (e.g., Trimbos, Stivoro, Sti Aids Netherlands). His work includes longitudinal evaluation studies of smoking cessation, cannabis education, and condom use campaigns. He has served on the advisory board of studies into alcohol use, alcohol advertising, tobacco cessation, and dieting.
He has published in journals such as American Journal of Preventive Medicine, British Journal of Social Psychology, Health Communication, Health Psychology, Health Psychology Review, International Journal of Advertising, International Journal of Drug Policy, Journal of Health Communication, Journal of Medical Internet Research, Nicotine & Tobacco Research, Patient Education and Counseling, Preventive Medicine, Psychology of Addictive Behaviors, Structural Equation Modeling, and Tobacco Control.
1993 PhD, Department of Psychology, University of Amsterdam
1989 MA, Communication Science, Cum Laude (University of Amsterdam)
1987 MA, Political Science, Cum Laude (University of Amsterdam)
1979 Atheneum-b, Eindhoven