For best experience please turn on javascript and use a modern browser!
You are using a browser that is no longer supported by Microsoft. Please upgrade your browser. The site may not present itself correctly if you continue browsing.

R. (Rebecca) Wald

Faculty of Social and Behavioural Sciences
CW : Youth & Media Entertainment
Photographer: PopUpPortraits

Visiting address
  • Nieuwe Achtergracht 166
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
  • Profile

    I am a PhD Student at the Amsterdam School of Communication Research (University of Amsterdam). In my dissertation, I focus on the way Dutch families with young children (aged 3-8) use and trust virtual assistants in the form of smart speakers in their home. For this, I make use of traditional (i.e., cross-sectional survey designs and interventions) as well as advanced digital methods (i.e., automated text analysis and data donation). Through the course of my academic education I have been trained to follow core principles of Open Science, such as preregistration, sharing open materials, and making data available. My work so far has appeared in journals such as Computers in Human Behaviour and Computing as well as in conference proceedings such as the ACM Conference on User Modeling, Adaptation and Personalization.

    I am a member of the NeFCA Young Scholars Network Steering Committee where we organize events for the (young) NeFCA community throughout the year and especially at the yearly Etmaal conference.

    I also serve as an editor of the ComCom (Communicating Communication) blog on which PhD students of the Amsterdam School of Communication Research report about their scientific work to a non-scientific audience and share their experiences as PhD students.

    As part of my PhD, I am involved in teaching bachelor courses (e.g., Digital Society Minor - Theories & Challenges, Introduction to Communication Science, Entertainment Communication) within the communication science study programme. I am also a teaching assistant in Master courses (e.g., Digital Media Livestyles) and I advise students in writing their master thesis as part of the 1-year communication science Master’s programme.

    Keywords & research fields

    • Human Computer/Machine Interaction
    • Virtual/Voice assistants
    • Trust in technology
    • Research on families with young children
  • Research

    Research methods

    • Survey designs
    • Automated text analysis
    • Data donation
    • Interventions
  • Publications



    • Følstad, A., Araujo, T., Law, E. L-C., Brandtzaeg, P. B., Papadopoulos, S., Reis, L., Baez, M., Laban, G., McAllister, P., Ischen, C., Wald, R., Catania, F., von Wolff, R. M., Hobert, S., & Luger, E. (2021). Future directions for chatbot research: an interdisciplinary research agenda. Computing, 103(12), 2915-2942. [details]
    • Wald, R., Heijselaar, E., & Bosse, T. (2021). Make your own: The potential of chatbot customization for the development of user trust. In UMAP '21: adjunct publication of the 29th ACM Conference on User Modeling, Adaptation and Personalization : June 21-25, 2020, Utrecht, Netherlands (pp. 382-387). The Association for Computing Machinery. [details]


    • Wald, R., Piotrowski, J., Araujo, T. B., & van Oosten, J. M. F. (2022). Virtual Assistants in the Family Home. Understanding Parents’ Motivations to Use Virtual Assistants With Their Child(ren). Paper presented at 72nd International Communication Association (ICA) Annual
      Conference, Paris, France.
    • Wald, R., Piotrowski, J., van Oosten, J. M. F., & Araujo, T. B. (2022). Who are the (Non)Adopters of Smart Speakers? A Cross-Sectional Survey Study of Dutch Families. Abstract from European Communication Research and Education Association Conference, Denmark.
    • Wald, R., Piotrowski, J., van Oosten, J. M. F., & Araujo, T. B. (2022). “Hey Google, Come In!” The Domestication of Google Assistant in Dutch Family Homes. Poster session presented at European Communication Research and Education Association CYM Pre-Conference ‘The Datafied Child’.



    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    No ancillary activities