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R. (Rebecca) Wald

PhD Candidate
Faculty of Social and Behavioural Sciences
CW : Youth & Media Entertainment
Photographer: PopUpPortraits

Visiting address
  • Nieuwe Achtergracht 166
Postal address
  • Postbus 15791
    1001 NG Amsterdam
  • Profile

    I am a PhD Candidate at the Amsterdam School of Communication Research (ASCoR). In my dissertation, I am investigating how Dutch families with young children accept and use virtual assistants, like Google Assistant, Siri, or Alexa. I am particularly interested in understanding the processes behind the adoption of a new technology within the unique context of a family. In my research, I make use of different methods, ranging from rather traditional ones (i.e., cross-sectional survey) to innovative methods of computational nature (i.e., unsupervised machine learning, longitudinal data donation).

    As part of my PhD, I also teach at the College and Graduate School of Communication here at the University of Amsterdam. My main focus lays on the theory course within the Communication in the Digital Society Minor.

    Furthermore, I am currently one of the three PhD representatives of ASCoR. Previously, I have been a member of the Young Scholar Network Steering committee at NeFCA, organizer of CeCoR, and editor at the ComCom blog.

    Keywords & research fields

    • Human Computer/Machine Interaction
    • Technology Acceptance/Adoption
    • Virtual assistants
    • Media use in families
  • Research

    Research methods

    • Cross-sec
    • Automated text analysis
    • Data donation
    • Interventions

    Current research projects

  • Teaching


    • Tutorials in Theories & Challenges within the Communication in the Digital Society Minor
    • Tutorials in Entertainment Communication
    • Tutorials in Introduction to Communication Science


    • Master Thesis Supervisor
    • Teaching Assistant in Digital Media Lifestyles
  • Publications




    • Følstad, A., Araujo, T., Law, E. L.-C., Brandtzaeg, P. B., Papadopoulos, S., Reis, L., Baez, M., Laban, G., McAllister, P., Ischen, C., Wald, R., Catania, F., von Wolff, R. M., Hobert, S., & Luger, E. (2021). Future directions for chatbot research: an interdisciplinary research agenda. Computing, 103(12), 2915-2942. [details]
    • Wald, R., Heijselaar, E., & Bosse, T. (2021). Make your own: The potential of chatbot customization for the development of user trust. In UMAP '21: adjunct publication of the 29th ACM Conference on User Modeling, Adaptation and Personalization : June 21-25, 2020, Utrecht, Netherlands (pp. 382-387). The Association for Computing Machinery. Advance online publication. [details]


    • Wald, R., Piotrowski, J., Araujo, T. B., & van Oosten, J. M. F. (2022). Virtual Assistants in the Family Home. Understanding Parents’ Motivations to Use Virtual Assistants With Their Child(ren). Paper presented at 72nd International Communication Association (ICA) Annual
      Conference, Paris, France.
    • Wald, R., Piotrowski, J., van Oosten, J. M. F., & Araujo, T. B. (2022). Who are the (Non)Adopters of Smart Speakers? A Cross-Sectional Survey Study of Dutch Families. Abstract from European Communication Research and Education Association Conference, Denmark.
    • Wald, R., Piotrowski, J., van Oosten, J. M. F., & Araujo, T. B. (2022). “Hey Google, Come In!” The Domestication of Google Assistant in Dutch Family Homes. Poster session presented at European Communication Research and Education Association CYM Pre-Conference ‘The Datafied Child’.




    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    No ancillary activities