I am a lecturer at the Marketing department of the University of Amsterdam. Within this role, I supervise students in writing their thesis and I teach courses in BSc and (Executive Programme) MSc programs of the Amsterdam Business School. I intend to offer education that stimulates students and helps to develop their skills- and aim to improve this education when I see opportunities. My theoretical interests lie amongst others in the marketing of sustainable/new consumption modes and social media. In terms of methods, I am most interested in web scraping and coding, and analyzing online (textual) datasets.