Linli Zhou is a PhD candidate in the Department of Social Psychology at the University of Amsterdam. Her research focuses on the concept of "warm glow"—the positive feelings that arise from doing good—and its connection to pro-environmental behaviors. Under the supervision of Dr. Disa Sauter and Dr. Cameron Brick, she investigates whether individuals experience warm glow feelings after engaging in pro-environmental behaviors, even when such actions cost time and effort. Furthermore, her work explores whether this warm glow can encourage people to continue adopting pro-environmental behaviors in the future. Online consequential pro-environmental behavior tasks and behaviors such as clothing repairs have been explored in her projects.
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Master's Thesis Supervision from Social Influence and Cultural Psychology Tracks