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Media and Culture

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The Bachelor’s programme in Media and Culture puts the rapidly changing global media landscape centre stage and trains students to position themselves more critically within it, preparing them for careers in the media, at cultural institutions, and in academia. The programme invites you to develop a more critical engagement with media by teaching you about the history and theory of film, television and cross-media culture.

Language of instruction

🏆 Ranked #1 in QS World University Rankings by Subject 2023

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Bachelor's Week 4 -11 Nov
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Why Media and Culture at the UvA

A world-class education

Media Studies at UvA ranks 1st in the QS World University Rankings by subject 2018, 2019, 2020, 2021, 2022 ánd 2023.

Ambitious, intellectual environment

You will discuss the global media landscape, in groups and independently, with leading experts from all over the world, as well as an international student community.

Amsterdam as a cultural hub

Amsterdam is a hub for leading Dutch cultural and media institutions, such as the EYE Film Museum and the Stedelijk Museum Amsterdam.

New media institutions

The programme promotes intensive contact with new media institutions like the Waag Society and Mediamatic, and other cultural institutions working with (new) media, such as Paradiso.

Is Media and Culture right for you?

  1. You are interested in the rapidly changing global media landscape and how media shapes our experiences of the world.
  2. You like to study how stories or facts are presented and disseminated by media, whose interests they serve and what worlds they create.
  3. You want to learn how media objects are created, positioned and used in the world, as well as beginning to create and use them yourself.
  4. You are keen to be part of an international classroom of 500 first-year students.
Programme video
UvA Bachelor's programme in Media and Culture explained

Find out in 5 minutes what the Media and Culture programme is about and why you should study it at the University of Amsterdam.

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Facts & Figures
Degree programme
BA Media and Culture (Media en cultuur)
Regular study programme
180 ECTS, 36 months
Language of instruction
Starts in
CROHO code
University Quarter