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Mentoring startups

Mentoring startups

This masterclass of 2 half-days on Tuesday 24 September and 10 December 2019 is targeted at mentors or coaches of startups. The goal of this masterclass is to help new and experienced startup mentors or coaches to develop their mentoring and coaching skills. We specifically focus on startup mentoring and coaching in the context of entrepreneurship programs such as incubators and accelerators. Please note that the session on 17 April and 3 July is fully booked.

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Most startup mentors or coaches bring a wealth of experience from being an entrepreneur or industry expert. Yet many startup mentors or coaches wish to learn more about best practices and the scientific basis of startup coaching and mentoring. Besides the participant, this masterclass will benefit all stakeholders of entrepreneurship programs.


The topics that will be dealt with are:

  1. Functions and roles of the mentor and coach
  2. Effective mentoring and coaching skills
  3. Mentoring startups in incubators or accelerators.

These topics will be addressed in two half-day meetings from 16.00 to 21.00. The 2nd meeting is scheduled about 10-12 weeks after the 1st. This enables participants to put into practice what they have learned in the 1st meeting. These experiences will be shared in the 2nd meeting that will feature an experienced startup mentor or coach.


It is also possible to apply for an extended package that includes four 1.5-hour intervision sessions with coaches from ‘Open en Eerlijk Coaching’. The additional costs are € 950 per group of maximum 6 participants (for four 1.5-hour sessions) or € 150 per hour based on 1-on-1 coaching. These costs are excluding 21% VAT.

Practical information

Period:     2019

Dates:      Tuesday 24 Sept and 10 December (16.00 to 21.00)

Location:  Amsterdam Business School

Fee:           € 850. This fee includes coffee, dinner, book (VAT free)

Language: English (or Dutch when all participants understand it)

Examination and certification

Participants who attended both meetings will receive a ‘Certificate of Attendance’ of the University of Amsterdam.


This masterclass is a collaboration with the Municipality of Amsterdam, Innovation Exchange Amsterdam (IXA), Robert Meijer (Startup Mentor @ ACE Incubator), and Elliott Rayner (Senior Marketing @ ASICS and Startup Mentor @ Sport Evolution).


dr. Joris Ebbers

Associate professor Entrepreneurship and Innovation

Amsterdam Business School


Mentoring startups
Mode Short-term
Credits 0 ECTS, 2 days
Language of instruction English
Starts in April, September