You can request STAP Budget for this programme.
What will you learn?
In this 2-day masterclass, you will learn how to use people analytics and how to influence important business outcomes. In the business simulation game, you will support a company to make big decisions regarding diversity and inclusion, cost reductions, and to improve the development (and retention) of talent. In particular you will learn:
- How to identify relevant business problems.
- How to identify and select available and useful types of data and metrics.
- Which types of analyses are relevant.
- How to visualise and interpret your data.
- How to present your results in a convincing way.
- How to build people analytics capabilities in your own company.
This masterclass is designed for managers in business and HR who recognise the value of analytics and would like to know more about how to use people data to solve business problems. The focus in this masterclass will be more on the business application of people analytics ('the translator' role), and less on mathematics and data science.
Dates and fees
Dates: Autumn 2023: dates TBA Spring 2024: dates TBA Times: 09:00 - 17:00 Fee: €1,950*
*UvA alumni receive a 10% discount. Fees are VAT-exempt.
You can request a STAP Budget for this programme. To be eligible for the subsidy of €1,000 you need a STAP registration certificate. To get this, tick the STAP Budget box in the application form above. Take into account that there are deadlines for registration and receiving the necessary STAP registration certificate.
Location classroom lectures: Amsterdam Business School Mode of study: Onsite Programme Language: English Certification: You will receive a Certificate of Attendance from the University of Amsterdam
This masterclass is lectured by Dr Corine Boon, associate professor of HRM and people analytics at the Amsterdam Business School, Dr Marieke Jesse, senior Customer Success Manager at Crunchr, and Dirk Jonker MSc, Founder & CEO at Crunchr.
Mastering people analytics has also become an important skill to improve managerial decision making. This masterclass will help you to grow as a business professional or sponsor, and it can help you lead people analytics projects which will add value to the business.
Do you have questions about this or other open programmes? Please contact:
Jannice Daha LLM
Manager Executive Education
T: +31 (0)20 525 6134