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Entrepreneurship and Innovation (MSc Business Administration)
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The study programme

The study programme of the track Entrepreneurship and Innovation focuses on the process of new social or commercial venture creation, corporate entrepreneurship and innovation management.

Deep dive into both corporates and new ventures

The curriculum of this Master’s covers both the corporate environment and new ventures. How do innovative companies, like Apple and Amazon, create value through developing new products, services and processes? How do they keep changing their business models to fit the increasingly digitalised world? And how do entrepreneurs identify valuable opportunities? How do they develop strategies and plans, and acquire the necessary resources to implement their ideas?

Elevate your career in 1 year

Prepare to get convinced. Take 90 seconds to find out why you should study MSc Business Administration at the University of Amsterdam. View the highlights of this study programme and elevate your career in 1 year.

The programme

Entrepreneurship and Innovation is one of the tracks of the MSc Business Administration. During your Master's you will follow 5 general courses and 3 track-specific courses. You will finish with a thesis. If you have a fundamental drive to challenge the corporate environment, you can participate in our Honours programme Sustainability.

  • Compulsory courses

    Ethics and the Future of Business

    The purpose of this course is to explore the trends, core concepts, theories, and approaches of business ethics and corporate sustainability. The course is divided into a general part and a track-specific part.

    Business Seminar and Professional Skills 1 & 2

    To prepare you for your professional career, this course is a combination of a series of corporate guest lecturers in Royal Theatre Carré and an offering of professional skills training e.g. Presentation Skills, Programming with Python and more.

    The Business Lab: choose your electives

    In The Business Lab, you can choose from a wide selection of electives we call business labs. Each one is connected to a corporate partner. You will be challenged to solve real-world business issues, working in international teams and presenting your solution to the company.

    Research Foundations & Thesis Proposal

    This course is meant to support you in writing you research proposal for you Master's thesis. During the course, you will learn how to change a general topic into a specific research proposal.

  • Track-specific courses

    Theories of Entrepreneurship and Innovation

    In this course, you will learn how established firms and new ventures create value through the implementation of innovations. Entrepreneurship and innovation are considered complementary and connected management disciplines. Become acquainted with this exciting realm by getting to know the most important and advanced theories and models in the field and combining theory and practice through real-life cases and guest lectures given by successful entrepreneurs and innovators.

    Innovation Management

    In this course, you will obtain an insight into how innovative companies discover, develop and exploit opportunities for new products, services and business models; discuss theories on entrepreneurial and innovation networks such as design thinking, sustainability, digital innovation and business modelling; and acquire valuable insights into how firms create and manage innovations from guest lecturers from highly reputable companies.

    Entrepreneurship in the Digital Economy

    The digital economy is transforming how businesses are structured, how firms interact, and how consumers purchase goods and services. This course provides a series of frameworks for creating and managing ventures founded around digital technologies or digital business models. You will obtain an insight into digital entrepreneurship and understand the critical factors needed to develop a successful start-up in the digital economy.

  • Thesis

    The Master’s thesis is the final requirement for your graduation. It is your chance to dive deep into a topic that you are enthusiastic about. A professor in your field of choice (track) will supervise and support you in writing your thesis.

    Upon graduation, you will be awarded the title Master of Science (MSc).

  • Honours programme Sustainability

    Highly motivated students can participate in the MSc Business Administration Honours programme Sustainability. This challenging programme is a great chance to stand out for future employers.

    More about the Honours programme Sustainability
Real-life case: Heineken and open innovation

Great ideas can come from anywhere, right? That’s what Heineken was thinking when they created their own crowdsourcing platform: a ground-breaking way to facilitate the creation and exchange of ideas for innovation on brewing technology, beer recipes, packaging and sustainability. Discuss how Heineken designs and manages its open innovation process to maximise the creative output of its innovation communities. What can other companies learn from this?

Copyright: iStock-1292653388-Halyna Kabanets
The programme turned out to be incredibly practical and autonomous. Mauricio Vallejo Isaza - track Entrepreneurship and Innovation Read about Mauricio's experiences with this Master's

Contemporary issues

Examples of real-life business cases and company projects you will discuss:

  • Samsung vs Apple: How to evolve from a follower to an innovation leader?
  • Deloitte Digital: How to use big data for innovations? How to manage innovations that disrupt not only other industry players, but also your own organisation?
  • Bunq and the future of online banking: How will the financial market change in the following decades? How do blockchain technologies transform and disrupt the financial and other industries? What opportunities do entrepreneurs have to disrupt these markets?
  • Circular economy in Amsterdam: How can we make Amsterdam more sustainable?
Inspiring kick-off in Royal Theatre Carré

You will kick off your studies with 'UvA in Carré', a series of inspirational seminars featuring prominent speakers from leading companies such as ING, L’Oréal, Vodafone, Ahold Delhaize, VandeBron and Google. They will present their visions on current business issues and share their insights and experiences.

Add extra value to your studies