This honours programme focuses on the important yet underappreciated human element surrounding the conception, use and understanding of data. More and more organisations believe there is untapped value in data. But realising this value is difficult. Organisations need to identify how their data can be linked to their external and internal strategy. To do this successfully, you need both the right mindset and robust processes for decision-making.
Organisations need interdisciplinary leaders to successfully use their data. Experts who can combine strategic insights, organisational behaviour and decision sciences to identify the human practices that connect data to effective strategies. Who can identify and fix flaws in organisational practices, and build and implement data analytics capabilities.
The Honours Programme Data Driven Management is your 1st big step in becoming an interdisciplinary leader in data driven management. If you are ambitious and ready to put in the extra work, this programme is a great challenge and a perfect chance to stand out to future employers.
The Honours programme (15EC) occurs concurrently within your 1-year MSc Business Administration, adding the following 3 courses to your study programme:
Learn the important theoretical perspectives from the decision science and organisational behaviour literatures. Review research on decision-making and data, discuss how data is used in organisations, and examine whether data-based processes introduce or perpetuate bias in the workplace.
Discuss how companies can leverage data as a source of competitive advantage. Focus on how organisations can determine where data can be leveraged to create more value than competitors and what investments they need. Develop and change business models.
Work in teams on a real life case that challenges you to help a firm create value from data. You will present your findings to valued practitioners in the field.
The Data Driven Management Honours Programme is selective and only available to the 15-20 most motivated new students of MSc Business Administration. What you need to do:
Selection will take place at the beginning of the academic year (September), based on the documents you provide and group diversity. This Honours Programme is only available to students starting their MSc Business Administration in September.