Dr. Z.M.C. (Zeph) van Berlo
Faculteit der Maatschappij- en Gedragswetenschappen
Programmagroep: Persuasive Communication
Bezoekadres
- Nieuwe Achtergracht 166
- Kamernummer: C 9.00
Postadres
- Postbus 15791
1001 NG Amsterdam
Contactgegevens
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Profiel
Zeph van Berlo is Universitair Docent Persuasieve Communicatie aan de Universiteit van Amsterdam, binnen de Amsterdam School of Communication Research (ASCoR). Hij bestudeert de toepassing van immersieve technologieën (virtual en augmented reality) om gedragsverandering te bevorderen. Verder richt hij zich in zijn onderzoek op de rol van gamificatie in persuasieve boodschappen, en is hij een vooraanstaand wetenschapper op het gebied van gamified advertising (o.a. advergames en in-game advertising).
Expertise en onderzoeksvelden
- Immersieve technologieën
- Virtual reality (VR)
- Augmented reality (AR)
- Gamified advertising
- Advergames
Administratieve taken
- Honoursprogrammacoördinator
Bestuursfuncties en lidmaatschappen
- Lid adviesraad Digital Communication Methods Lab
- Associate UvA Sustainability Platform (USP)
- Lid redactieraad van Journal of Advertising, International Journal of Advertising en Journal of Advertising Research
- Commissielid Thesis Quality Bachelor (TQB)
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Onderzoek
Onderzoeksmethoden
- Experimenteel onderzoek
- Meta-anlayse
- Systematische review
Lopende onderzoeksprojecten
Virtual reality (VR) als platform om duurzaam gedrag te bevorderen | In dit project onderzoeken we hoe VR ingezet kan worden om duurzaam gedrag te bevorderen door mensen te confronteren met de gevolgen van hun plasticconsumptie. Bezoek de website van ons project.
Science in and with Society: reducing emissions of TExtile Microplastics in the Netherlands [SISTEM-NL] | In dit project onderzoeken we in een multidisciplinair team, samen met burgerwetenschappers, de relatie tussen het wassen van synthetische kleding en de uitstoot van microplastics. Bezoek de website van ons project.
- Onderwijs
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Publicaties
2023
- El Ali, A., Ney, R., van Berlo, Z. M. C., & Cesar, P. (2023). Is that my heartbeat? Measuring and understanding modality-dependent cardiac interoception in virtual reality. IEEE Transactions on visualization and computer graphics, 29(11), 4805-4815. Advance online publication. https://doi.org/10.1109/TVCG.2023.3320228
Lan, X., & van Berlo, Z. M. C. (2023). Can non-humanlike avatars induce the proteus effect? The roles of avatar identification and embodiment in influencing social participation. Computers in Human Behavior: Artificial Humans, 1(2), Article 100020. Advance online publication. https://doi.org/10.1016/j.chbah.2023.100020 [details]- Raaijmakers, E. A. L., & van Berlo, Z. M. C. (2023). Billions of blue blistering barnacles! What we can learn from comics about the visualization of complex ideas: Educational methods and innovations in engineering education. In EAEEIE 2023: Proceedings of the 2023 32nd annual conference of the European Association for Education in Electrical and Information Engineering (EAEEIE) : Eindhoven, The Netherlands, 14-16 June, 2023 Eindhoven University of Technology and Fontys University of Applied Sciences. https://doi.org/10.23919/EAEEIE55804.2023.10182035 [details]
- van Berlo, Z. M. C., & Bock, H. (2023). A Serial Mediation of Deceptive Discount Advertising Effects in Online Retailing. Cyberpsychology, Behavior, and Social Networking, 26(6), 440-446. Advance online publication. https://doi.org/10.1089/cyber.2022.0275 [details]
- van Berlo, Z. M. C., & Stikos, D. (2023). Augmented reality (AR) brand storytelling: The role of flow in attitude formation and associative learning. In T. Jung, M. C. tom Dieck, & S. M. Correia Loureiro (Eds.), Extended reality and metaverse: Immersive technology in times of crisis (pp. 72-84). (Springer Proceedings in Business and Economics). Springer. Advance online publication. https://doi.org/10.1007/978-3-031-25390-4_6 [details]
- van Berlo, Z. M. C., Meijers, M. H. C., Eelen, J., Voorveld, H. A. M., & Eisend, M. (2023). When the medium is the message: A meta-analysis of creative media advertising effects. Journal of Advertising. Advance online publication. https://doi.org/10.1080/00913367.2023.2186986
- van Berlo, Z. M. C., van Reijmersdal, E. A., & Waiguny, M. (2023). Twenty years of research on gamified advertising: A systematic overview of theories and variables. International Journal of Advertising, 42(1), 171-180. Advance online publication. https://doi.org/10.1080/02650487.2022.2143098 [details]
- van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2023). Experiencing branded apps: Direct and indirect effects of engagement experiences on continued branded app use. Journal of Interactive Advertising, 23(1), 73–83. https://doi.org/10.1080/15252019.2022.2163859 [details]
2022
- Liu, Y., Stamos, A., Dewitte, S., van Berlo, Z. M. C., & van der Laan, L. N. (2022). Development and evaluation of a virtual reality puzzle game to decrease food intake. JMIR Serious Games, 10, Article e31747. Advance online publication. https://doi.org/https://preprints.jmir.org/preprint/31747/accepted, https://doi.org/10.2196/31747
2021
- Abels, E. A. M., Toet, A., Stokking, H., Klunder, T., van Berlo, Z. M. C., Smeets, B., & Niamut, O. (2021). Augmented reality-based remote family visits in nursing homes. In IMX 2021: proceedings of the 2021 ACM International Conference on Interactive Media Experiences : June 21st-23rd, 2021, New York, USA (Virtual) (pp. 258–263). Association for Computing Machinery. https://doi.org/10.1145/3452918.3465502 [details]
- van Berlo, Z. M. C., van Reijmersdal, E. A., & Eisend, M. (2021). The Gamification of Branded Content: A Meta-Analysis of Advergame Effects. Journal of Advertising, 50(2), 179-196. https://doi.org/10.1080/00913367.2020.1858462 [details]
- van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2021). Brands in virtual reality games: Affective processes within computer-mediated consumer experiences. Journal of Business Research, 122, 458-465. https://doi.org/10.1016/j.jbusres.2020.09.006 [details]
2020
- van Berlo, Z. M. C., van Reijmersdal, E. A., & Rozendaal, E. (2020). Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames. Journal of Consumer Behaviour, 19(5), 438-449. Advance online publication. https://doi.org/10.1002/cb.1822 [details]
- van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2020). Inside advertising: The role of presence in the processing of branded VR content. In T. Jung, M. C. tom Dieck, & P. A. Rauschnabel (Eds.), Augmented reality and virtual reality: Changing realities in a dynamic world (pp. 11-22). (Progress in IS). Springer. https://doi.org/10.1007/978-3-030-37869-1_2 [details]
- van Reijmersdal, E. A., Rozendaal, E., Hudders, L., Vanwesenbeeck, I., Cauberghe, V., & van Berlo, Z. M. C. (2020). Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence. Journal of Interactive Marketing, 49, 94-106. Advance online publication. https://doi.org/10.1016/j.intmar.2019.09.001 [details]
2019
- van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2019). Branded App Engagement: Comparing Apps from Goods and Service Brands. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X : Multiple Touchpoints in Brand Communication (pp. 3-13). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_1 [details]
2018
- van Berlo, Z. M. C., & Ranzini, G. (2018). Big dating: A computational approach to examine gendered self-presentation on Tinder. In Proceedings of the 9th International Conference on Social Media and Society (pp. 390-394). ACM. https://doi.org/10.1145/3217804.3217951
2017
- van Berlo, Z., van Reijmersdal, E., & Rozendaal, E. (2017). Weet wat er speelt: De rol van merkbekendheid in effecten van mobiele advergames op tieners. Tijdschrift voor Communicatiewetenschap, 45(3), 216-236. https://www.tijdschriftvoorcommunicatiewetenschap.nl/scripts/shared/artikel_pdf.php?id=CW-45-3-6 [details]
2023
- van Berlo, Z. (Author). (2023). Black Friday komt er weer aan ― En deze fout wil je als adverteerder niet maken. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/black-friday-komt-er-weer-aan-%e2%80%95-en-deze-fout-wil-je-als-adverteerder-niet-maken/ [details]
- van Berlo, Z. (Author). (2023). Ook merken willen bevriend zijn met Barbie – en dat zien we overal. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/ook-merken-willen-bevriend-zijn-met-barbie-en-dat-zien-we-overal/ [details]
- van Berlo, Z. (Author). (2023). Opgaan in het merkverhaal: AR als sleutel tot overtuigende brand storytelling. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/opgaan-in-het-merkverhaal-ar-als-sleutel-tot-overtuigende-brand-storytelling/ [details]
2023
- El Ali, A., Ney, R., van Berlo, Z. M. C., & Cesar, P. (2023). Is that my heartbeat? Measuring and understanding modality-dependent cardiac interoception in virtual reality. Paper presented at International symposium on mixed and augmented reality, Sydney, New South Wales, Australia.
- Sungur, H., van Berlo, Z. M. C., & Hartmann, T. (2023). Out of sight, out of mind? Testing the effectiveness of VR as an intervention tool for reducing psychological distance to scientific advice. Abstract from General Meeting of the European Association of Social Psychology, Krakow, Poland.
- van Berlo, Z. M. C., Breves, P. L., & Liebers, N. T. (2023). More than friends? The persuasiveness of amicable and romanic parasocial relationships in green advertising. Paper presented at International conference on research in advertising, Bordeaux, France.
- van Berlo, Z. M. C., Meijers, M. H. C., Sungur, H., Rubens, D., & Breves, P. L. (2023). Can virtual reality decrease the psychological distance to climate change?. Abstract from Etmaal Communicatiewetenschap 2023, Enschede, Netherlands.
2022
- Sungur, H., van Berlo, Z. M. C., Hegyiova, H., & Hartmann, T. (2022). Designing virtual reality experiences for promoting sustainable behaviors: The role of learning prompts and environmental self-efficacy. Paper presented at 72nd Annual International Communication Association Conference.
- van Berlo, Z. M. C., & Stikos, D. (2022). Can AR enhance brand storytelling? The role of flow in explaining the effectiveness of AR storytelling . Paper presented at International XR Conference, Lisbon, Portugal.
- van Berlo, Z. M. C., Meijers, M. H. C., Eelen, J., Voorveld, H. A. M., & Eisend, M. (2022). When the medium is the (advertising) message: A meta-analysis of creative media advertising effects. Paper presented at ICORIA 2022, Prague, Czech Republic.
- van Berlo, Z. M. C., Sungur, H., & Hartmann, T. (2022). Virtual reality — a window to the future: Using VR to reduce psychological distance toward the consequences of plastic consumption. Paper presented at Etmaal van de Communicatiewetenschap, Brussel, Belgium.
- van Berlo, Z. M. C., Sungur, H., & Hartmann, T. (2022). Virtual reality — a window to the future: Using VR to reduce psychological distance toward the consequences of plastic consumption. Paper presented at International XR Conference, Lisbon, Portugal.
2020
- van Berlo, Z. M. C., van Reijmersdal, E. A., & Eisend, M. (2020). Spelen of bespeeld worden? Een meta-analyse van advergame effecten. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
2019
- van Berlo, Z. M. C. (2019). Let’s talk about our emojis: A descriptive study of gender differences in ideographic self-presentation in an online dating context. Poster session presented at International Conference on Computational Social Science (IC2S2), Amsterdam, Netherlands. https://doi.org/10.13140/RG.2.2.16892.90245
- van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). Immersive advergames: Persuasiveness of branded immersive virtual reality games. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen.
- van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). Inside advertising: The role of presence in the processing and consolidation of branded VR content. Paper presented at International Augmented and Virtual Reality Conference, München, Bavaria, Germany.
- van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). ‘I can’t believe it’s not chocolate!’: Meaningful consumer-product interactions in branded virtual reality experiences. Paper presented at International Conference on Research in Advertising, Krems, Austria.
- van der Laan, L. N., Dewitte, S., & van Berlo, Z. M. C. (2019). Development and evaluation of a virtual reality puzzle game to decrease food intake. Abstract from Supporting Health by Technology, Groningen, Netherlands.
2018
- van Berlo, Z. M. C., van Reijmersdal, E. A., & Rozendaal, E. (2018). Persuasion knowledge in the pocket: The role of smartphone attachment in persuasion knowledge activation by mobile advergames. Paper presented at Etmaal van de Communicatiewetenschap, Ghent, Belgium.
- van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2018). App engagement experience types: On the value of branded app engagement. Paper presented at International Conference of Research in Advertising (ICORIA), Valencia, Spain.
- van Reijmersdal, E. A., Rozendaal, E., Hudders, L., Cauberghe, V., Van Wesenbeeck, I., & van Berlo, Z. M. C. (2018). Effects on children of disclosing sponsoring in vlogs. Paper presented at International Conference on Research in Advertising (ICORIA), Valencia, Spain.
2017
- van Berlo, Z. M. C. (2017). A date with big data: An automated content analysis of Dutch Tinder profiles. Abstract from Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
- van Berlo, Z. M. C., van Reijmersdal, E. A., & Rozendaal, E. (2017). A new kid on the block: The role of brand familiarity in advergames. Paper presented at ICORIA 2017, Ghent, Belgium.
- van Reijmersdal, E. A., van Berlo, Z. M. C., & Rozendaal, E. (2017). Smartphone Attachment & Brand Familiarity in Advergames: New Kids on the Block?. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
2016
- van Berlo, Z. M. C., Fransen, M. L., Boerman, S. C., & van Reijmersdal, E. A. (2016). Are they even looking? Why disclosing product placement triggers resistance (or fails to).. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
Prijs / subsidie
- Breves, P. & van Berlo, Z. (2023). SWOCC Research Grant.
- van Berlo, Z. & Breves, P. (2023). MSI Research Grant.
- Jacobs, L., Praetorius, A., Brick, C. & van Berlo, Z. (2023). IMPETUS Sustaining Grant.
- Jacobs, L., Praetorius, A., Brick, C. & van Berlo, Z. (2023). Midsize Project Grant.
- van Berlo, Z. & Sungur, H. (2022). Best Conference Paper – Research.
- van Berlo, Z. & van Reijmersdal, E. (2022). Top cited paper in Journal of Consumer Behaviour 2020-2021: ‘Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames’.
- Sungur, H. & van Berlo, Z. (2022). Grassroots Grant.
- van Berlo, Z. (2019). ICORIA Grant.
- Sungur, H. & van Berlo, Z. (2019). Creative Industries KIEM Grant. https://www.nwo.nl/en/projects/ki18051
Mediaoptreden
- van Berlo, Z. & Sungur, H. (28-07-2020). Kan VR ervoor zorgen dat we minder plastic gaan gebruiken? [Radio] Nieuws en Co. How can we use virtual reality (VR) to reduce plastic consumption? (Radio interview). https://www.nporadio1.nl/nieuws-en-co/onderwerpen/62453-2020-07-28-kan-vr-ervoor-zorgen-dat-we-minder-plastic-gaan-gebruiken
- van Berlo, Z. (14-02-2019). Aldus (Interview) [Print] Het Parool. Aldus - Woordgebruik (Interview). https://digitalekrant.parool.nl/hetparool/563/article/855430/29/3/render/?token=c7cfe195e52e81da164f43a037000bd1
Spreker
- van Dolen, W. (speaker), van Berlo, Z. (speaker) & Gillis, F. (speaker) (23-9-2023). Samen naar een duurzamere toekomst?, Universiteitsdag 2023, Amsterdam. https://www.uva.nl/nieuws-agenda/agenda/evenementen/universiteitsdag/samen-naar-een-duurzamere-toekomst-panelgesprek.html
- van Berlo, Z. (speaker), Sungur, H. (speaker), Meijers, M. (speaker) & van Harreveld, F. (speaker) (19-6-2023). Een ver-van-mijn-bedshow? Over virtual reality en het beïnvloeden van gedrag, Spui 25. https://spui25.nl/programma/een-ver-van-mijn-bedshow-over-virtual-reality-en-het-beinvloeden-van-gedrag
- van Berlo, Z. (speaker) (4-5-2023). Branding and advertising — in XR: Guest lecture in the 'Emergent communication technologies' course, Antwerp University.
- van Berlo, Z. (speaker) (7-3-2023). Duurzaamheid + Virtual reality (VR), Meet the FMG, Amsterdam.
- van Berlo, Z. (speaker) (8-12-2022). Duurzaamheid + Virtual reality (VR), Meet the FMG, Amsterdam.
- van Berlo, Z. (speaker) (10-11-2022). Speel mee! – Gamificatie in reclame, SWOCC Symposium 2022, Amsterdam.
- van Berlo, Z. (speaker) (7-3-2022). Gamification: To play or to be played, Designing persuasive texts, Nijmegen.
- van Berlo, Z. (speaker) (9-2-2022). Duurzaamheid + Virtual reality (VR), Meet the FMG, Amsterdam.
Andere
- van Berlo, Z. (participant) (19-10-2023 - 20-10-2023). Computational advertising research thought leadership forum, Minneapolis. This event brings together scholars to examine the most critical methodological developments and issues in the advertising research field in (…) (participating in a conference, workshop, ...).
2023
- Azrout, R., van Berlo, Z., Dubel, R., Jonkman, J. & Wolfers, L. (2023). ASCoR 25 years panel survey. Universiteit van Amsterdam.
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Nevenwerkzaamheden
Geen nevenwerkzaamheden
Lan, X., & van Berlo, Z. M. C. (2023). Can non-humanlike avatars induce the proteus effect? The roles of avatar identification and embodiment in influencing social participation. Computers in Human Behavior: Artificial Humans, 1(2), Article 100020. Advance online publication.