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Dr. Z.M.C. (Zeph) van Berlo

Faculteit der Maatschappij- en Gedragswetenschappen
Programmagroep: Persuasive Communication

Bezoekadres
  • Nieuwe Achtergracht 166
  • Kamernummer: C 9.00
Postadres
  • Postbus 15791
    1001 NG Amsterdam
  • Profiel

    Zeph van Berlo is Universitair Docent Persuasieve Communicatie aan de Universiteit van Amsterdam, binnen de Amsterdam School of Communication Research (ASCoR). Hij bestudeert de toepassing van immersieve technologieën (virtual en augmented reality) om gedragsverandering te bevorderen. Verder richt hij zich in zijn onderzoek op de rol van gamificatie in persuasieve boodschappen, en is hij een vooraanstaand wetenschapper op het gebied van gamified advertising (o.a. advergames en in-game advertising).

    Expertise en onderzoeksvelden

    • Immersieve technologieën
    • Virtual reality (VR)
    • Augmented reality (AR) 
    • Gamified advertising
    • Advergames

    Administratieve taken

    • Honoursprogrammacoördinator

    Bestuursfuncties

  • Onderzoek

    Onderzoeksmethoden

    • Experimenteel onderzoek
    • Meta-anlayse
    • Systematische review

    Lopende onderzoeksprojecten

    Virtual reality (VR) als platform om duurzaam gedrag te bevorderen | In dit project onderzoeken we hoe VR ingezet kan worden om duurzaam gedrag te bevorderen door mensen te confronteren met de gevolgen van hun plasticconsumptie. Bezoek de website van ons project.

  • Onderwijs
  • Publicaties

    2023

    2022

    2021

    2020

    2019

    • van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2019). Branded App Engagement: Comparing Apps from Goods and Service Brands. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X : Multiple Touchpoints in Brand Communication (pp. 3-13). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_1 [details]

    2018

    • van Berlo, Z. M. C., & Ranzini, G. (2018). Big dating: A computational approach to examine gendered self-presentation on Tinder. In Proceedings of the 9th International Conference on Social Media and Society (pp. 390-394). ACM. https://doi.org/10.1145/3217804.3217951

    2017

    2022

    • Sungur, H., van Berlo, Z. M. C., Hegyiova, H., & Hartmann, T. (2022). Designing virtual reality experiences for promoting sustainable behaviors: The role of learning prompts and environmental self-efficacy. Paper presented at 72nd Annual International Communication Association Conference.
    • van Berlo, Z. M. C., & Stikos, D. (2022). Can AR enhance brand storytelling? The role of flow in explaining the effectiveness of AR storytelling . Paper presented at International XR Conference, Lisbon, Portugal.
    • van Berlo, Z. M. C., Meijers, M. H. C., Eelen, J., Voorveld, H. A. M., & Eisend, M. (2022). When the medium is the (advertising) message: A meta-analysis of creative media advertising effects. Paper presented at ICORIA 2022, Prague, Czech Republic.
    • van Berlo, Z. M. C., Sungur, H., & Hartmann, T. (2022). Virtual reality — a window to the future: Using VR to reduce psychological distance toward the consequences of plastic consumption. Paper presented at Etmaal van de Communicatiewetenschap, Brussel, Belgium.
    • van Berlo, Z. M. C., Sungur, H., & Hartmann, T. (2022). Virtual reality — a window to the future: Using VR to reduce psychological distance toward the consequences of plastic consumption. Paper presented at International XR Conference, Lisbon, Portugal.

    2020

    • van Berlo, Z. M. C., van Reijmersdal, E. A., & Eisend, M. (2020). Spelen of bespeeld worden? Een meta-analyse van advergame effecten. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.

    2019

    • van Berlo, Z. M. C. (2019). Let’s talk about our emojis: A descriptive study of gender differences in ideographic self-presentation in an online dating context. Poster session presented at International Conference on Computational Social Science (IC2S2), Amsterdam, Netherlands. https://doi.org/10.13140/RG.2.2.16892.90245
    • van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). Immersive advergames: Persuasiveness of branded immersive virtual reality games. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). Inside advertising: The role of presence in the processing and consolidation of branded VR content. Paper presented at International Augmented and Virtual Reality Conference, München, Bavaria, Germany.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). ‘I can’t believe it’s not chocolate!’: Meaningful consumer-product interactions in branded virtual reality experiences. Paper presented at International Conference on Research in Advertising, Krems, Austria.
    • van der Laan, L. N., Dewitte, S., & van Berlo, Z. M. C. (2019). Development and evaluation of a virtual reality puzzle game to decrease food intake. Abstract from Supporting Health by Technology, Groningen, Netherlands.

    2018

    • van Berlo, Z. M. C., van Reijmersdal, E. A., & Rozendaal, E. (2018). Persuasion knowledge in the pocket: The role of smartphone attachment in persuasion knowledge activation by mobile advergames. Paper presented at Etmaal van de Communicatiewetenschap, Ghent, Belgium.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2018). App engagement experience types: On the value of branded app engagement. Paper presented at International Conference of Research in Advertising (ICORIA), Valencia, Spain.
    • van Reijmersdal, E. A., Rozendaal, E., Hudders, L., Cauberghe, V., Van Wesenbeeck, I., & van Berlo, Z. M. C. (2018). Effects on children of disclosing sponsoring in vlogs. Paper presented at International Conference on Research in Advertising (ICORIA), Valencia, Spain.

    2017

    • van Berlo, Z. M. C. (2017). A date with big data: An automated content analysis of Dutch Tinder profiles. Abstract from Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., & Rozendaal, E. (2017). A new kid on the block: The role of brand familiarity in advergames. Paper presented at ICORIA 2017, Ghent, Belgium.
    • van Reijmersdal, E. A., van Berlo, Z. M. C., & Rozendaal, E. (2017). Smartphone Attachment & Brand Familiarity in Advergames: New Kids on the Block?. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.

    2016

    • van Berlo, Z. M. C., Fransen, M. L., Boerman, S. C., & van Reijmersdal, E. A. (2016). Are they even looking? Why disclosing product placement triggers resistance (or fails to).. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.

    Prijs / subsidie

    • van Berlo, Z. & Sungur, H. (2022). Best Conference Paper – Research.
    • van Berlo, Z. & van Reijmersdal, E. (2022). Top cited paper in Journal of Consumer Behaviour 2020-2021: ‘Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames’.
    • van Berlo, Z. (2019). ICORIA Grant.

    Mediaoptreden

    Spreker

    • van Berlo, Z. (speaker) (8-12-2022). Duurzaamheid + Virtual reality (VR), Meet the FMG, Amsterdam.
    • van Berlo, Z. (speaker) (10-11-2022). Speel mee! – Gamificatie in reclame, SWOCC Symposium 2022, Amsterdam.
    • van Berlo, Z. (speaker) (7-3-2022). Gamification: To play or to be played, Designing persuasive texts, Nijmegen.
    • van Berlo, Z. (speaker) (9-2-2022). Duurzaamheid + Virtual reality (VR), Meet the FMG, Amsterdam.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
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