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Dr. Z.M.C. (Zeph) van Berlo

Faculty of Social and Behavioural Sciences
CW : Persuasive Communication

Visiting address
  • Nieuwe Achtergracht 166
  • Room number: C 9.00
Postal address
  • Postbus 15791
    1001 NG Amsterdam
  • Profile

    Zeph van Berlo is an Assistant Professor in Persuasive Communication at the Amsterdam School of Communication Research (ASCoR), University of Amsterdam. He studies the application of immersive technologies (virtual and augmented reality) for promoting behavioral change in a wide variety of contexts (e.g., commercial, sustainability, & health). Furthermore, in his research he focusses on the role of gamification in persuasive messages. He is a prominent scholar of gamified advertising (advergames and in-game advertising).

    Expertise and research fields

    • Immersive technologies
    • Virtual reality (VR)
    • Augmented reality (AR) 
    • Gamified advertising
    • Advergames

    Administrative roles

    • Honours programme coordinator

    Board and associate memberships

  • Research

    Research methods

    • Experimentation
    • Meta-anlaysis
    • Systematic review

    Current research projects

    Using virtual reality as a platform to promote sustainable behavior | In this project, we examine how virtual reality can be used to promote sustainable behavior by confronting people with the consequences of their plastic consumption. 
    Visit the project website.

    Science in and with Society: reducing emissions of TExtile Microplastics in the Netherlands​ [SISTEM-NL] | In this project, we investigate, in a multidisciplinary team, together with citizen scientists, the relationship between washing synthetic clothing and the emission of microplastics. Visit the project website.

  • Teaching & PhD supervision
  • Publications

    2024

    • Sungur, H., van Berlo, Z. M. C., & Lüwa, L. M. (2024). Enhancing cardiopulmonary resuscitation training with mixed reality: Improving cardiopulmonary resuscitation performance and enjoyment. Cyberpsychology, Behavior, and Social Networking. Advance online publication. https://doi.org/10.1089/cyber.2023.0411

    2023

    2022

    2021

    • Abels, E. A. M., Toet, A., Stokking, H., Klunder, T., van Berlo, Z. M. C., Smeets, B., & Niamut, O. (2021). Augmented reality-based remote family visits in nursing homes. In IMX 2021: proceedings of the 2021 ACM International Conference on Interactive Media Experiences : June 21st-23rd, 2021, New York, USA (Virtual) (pp. 258–263). Association for Computing Machinery. https://doi.org/10.1145/3452918.3465502 [details]
    • van Berlo, Z. M. C., van Reijmersdal, E. A., & Eisend, M. (2021). The Gamification of Branded Content: A Meta-Analysis of Advergame Effects. Journal of Advertising, 50(2), 179-196. https://doi.org/10.1080/00913367.2020.1858462 [details]
    • van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2021). Brands in virtual reality games: Affective processes within computer-mediated consumer experiences. Journal of Business Research, 122, 458-465. https://doi.org/10.1016/j.jbusres.2020.09.006 [details]

    2020

    2019

    • van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2019). Branded App Engagement: Comparing Apps from Goods and Service Brands. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X : Multiple Touchpoints in Brand Communication (pp. 3-13). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_1 [details]

    2018

    • van Berlo, Z. M. C., & Ranzini, G. (2018). Big dating: A computational approach to examine gendered self-presentation on Tinder. In Proceedings of the 9th International Conference on Social Media and Society (pp. 390-394). ACM. https://doi.org/10.1145/3217804.3217951

    2017

    2023

    2024

    • Wang, Y., van Berlo, Z. M. C., & Bušljeta Banks, I. (2024). In thy recommendation we trust: The role of message framing and consumption motivation in building consumer trust in the recommender system output. Abstract from Etmaal van de Communicatiewetenschap 2024, Rotterdam, Netherlands.
    • van Berlo, Z. M. C., Campbell, C., & Voorveld, H. A. M. (2024). ChatGPT, can you create my stimulus material? Best practices for generating experimental stimuli with generative AI . Abstract from Etmaal van de Communicatiewetenschap 2024, Rotterdam, Netherlands.

    2023

    • Sungur, H., van Berlo, Z. M. C., & Hartmann, T. (2023). Out of sight, out of mind? Testing the effectiveness of VR as an intervention tool for reducing psychological distance to scientific advice. Abstract from General Meeting of the European Association of Social Psychology, Krakow, Poland.
    • Wang, Y., van Berlo, Z. M. C., & Bušljeta Banks, I. (2023). The role of message framing and consumption motivation in building consumers'trust in the recommender system output. Poster session presented at Dutch-Belgian workshop on recommender systems, Antwerp, Belgium.
    • van Berlo, Z. M. C., Breves, P. L., & Liebers, N. T. (2023). More than friends? The persuasiveness of amicable and romanic parasocial relationships in green advertising. Paper presented at International conference on research in advertising, Bordeaux, France.
    • van Berlo, Z. M. C., Meijers, M. H. C., Sungur, H., Rubens, D., & Breves, P. L. (2023). Can virtual reality decrease the psychological distance to climate change?. Abstract from Etmaal Communicatiewetenschap 2023, Enschede, Netherlands.

    2022

    • Sungur, H., van Berlo, Z. M. C., Hegyiova, H., & Hartmann, T. (2022). Designing virtual reality experiences for promoting sustainable behaviors: The role of learning prompts and environmental self-efficacy. Paper presented at 72nd Annual International Communication Association Conference.
    • van Berlo, Z. M. C., & Stikos, D. (2022). Can AR enhance brand storytelling? The role of flow in explaining the effectiveness of AR storytelling . Paper presented at International XR Conference, Lisbon, Portugal.
    • van Berlo, Z. M. C., Meijers, M. H. C., Eelen, J., Voorveld, H. A. M., & Eisend, M. (2022). When the medium is the (advertising) message: A meta-analysis of creative media advertising effects. Paper presented at ICORIA 2022, Prague, Czech Republic.
    • van Berlo, Z. M. C., Sungur, H., & Hartmann, T. (2022). Virtual reality — a window to the future: Using VR to reduce psychological distance toward the consequences of plastic consumption. Paper presented at Etmaal van de Communicatiewetenschap, Brussel, Belgium.
    • van Berlo, Z. M. C., Sungur, H., & Hartmann, T. (2022). Virtual reality — a window to the future: Using VR to reduce psychological distance toward the consequences of plastic consumption. Paper presented at International XR Conference, Lisbon, Portugal.

    2020

    • van Berlo, Z. M. C., van Reijmersdal, E. A., & Eisend, M. (2020). Spelen of bespeeld worden? Een meta-analyse van advergame effecten. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.

    2019

    • van Berlo, Z. M. C. (2019). Let’s talk about our emojis: A descriptive study of gender differences in ideographic self-presentation in an online dating context. Poster session presented at International Conference on Computational Social Science (IC2S2), Amsterdam, Netherlands. https://doi.org/10.13140/RG.2.2.16892.90245
    • van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). Immersive advergames: Persuasiveness of branded immersive virtual reality games. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). Inside advertising: The role of presence in the processing and consolidation of branded VR content. Paper presented at International Augmented and Virtual Reality Conference, München, Bavaria, Germany.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). ‘I can’t believe it’s not chocolate!’: Meaningful consumer-product interactions in branded virtual reality experiences. Paper presented at International Conference on Research in Advertising, Krems, Austria.
    • van der Laan, L. N., Dewitte, S., & van Berlo, Z. M. C. (2019). Development and evaluation of a virtual reality puzzle game to decrease food intake. Abstract from Supporting Health by Technology, Groningen, Netherlands.

    2018

    • van Berlo, Z. M. C., van Reijmersdal, E. A., & Rozendaal, E. (2018). Persuasion knowledge in the pocket: The role of smartphone attachment in persuasion knowledge activation by mobile advergames. Paper presented at Etmaal van de Communicatiewetenschap, Ghent, Belgium.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2018). App engagement experience types: On the value of branded app engagement. Paper presented at International Conference of Research in Advertising (ICORIA), Valencia, Spain.
    • van Reijmersdal, E. A., Rozendaal, E., Hudders, L., Cauberghe, V., Van Wesenbeeck, I., & van Berlo, Z. M. C. (2018). Effects on children of disclosing sponsoring in vlogs. Paper presented at International Conference on Research in Advertising (ICORIA), Valencia, Spain.

    2017

    • van Berlo, Z. M. C. (2017). A date with big data: An automated content analysis of Dutch Tinder profiles. Abstract from Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., & Rozendaal, E. (2017). A new kid on the block: The role of brand familiarity in advergames. Paper presented at ICORIA 2017, Ghent, Belgium.
    • van Reijmersdal, E. A., van Berlo, Z. M. C., & Rozendaal, E. (2017). Smartphone Attachment & Brand Familiarity in Advergames: New Kids on the Block?. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.

    2016

    • van Berlo, Z. M. C., Fransen, M. L., Boerman, S. C., & van Reijmersdal, E. A. (2016). Are they even looking? Why disclosing product placement triggers resistance (or fails to).. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.

    Prize / grant

    • Breves, P. & van Berlo, Z. (2023). SWOCC Research Grant.
    • van Berlo, Z. & Breves, P. (2023). MSI Research Grant.
    • Jacobs, L., Praetorius, A., Brick, C. & van Berlo, Z. (2023). IMPETUS Sustaining Grant.
    • Jacobs, L., Praetorius, A., Brick, C. & van Berlo, Z. (2023). Midsize Project Grant.
    • van Berlo, Z. & Sungur, H. (2022). Best Conference Paper – Research.
    • Sungur, H. & van Berlo, Z. (2022). Grassroots Grant.
    • van Berlo, Z., van Reijmersdal, E. & Rozendaal, E. (2022). Top cited paper in Journal of Consumer Behaviour 2020-2021: ‘Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames’.
    • van Berlo, Z. (2019). ICORIA Grant.
    • Sungur, H. & van Berlo, Z. (2019). Creative Industries KIEM Grant. https://www.nwo.nl/en/projects/ki18051

    Media appearance

    Talk / presentation

    • van Dolen, W. (speaker), van Berlo, Z. (speaker) & Gillis, F. (speaker) (23-9-2023). Samen naar een duurzamere toekomst?, Universiteitsdag 2023, Amsterdam. https://www.uva.nl/nieuws-agenda/agenda/evenementen/universiteitsdag/samen-naar-een-duurzamere-toekomst-panelgesprek.html
    • van Berlo, Z. (speaker), Sungur, H. (speaker), Meijers, M. (speaker) & van Harreveld, F. (speaker) (19-6-2023). Een ver-van-mijn-bedshow? Over virtual reality en het beïnvloeden van gedrag, Spui 25. https://spui25.nl/programma/een-ver-van-mijn-bedshow-over-virtual-reality-en-het-beinvloeden-van-gedrag
    • van Berlo, Z. (speaker) (4-5-2023). Branding and advertising — in XR: Guest lecture in the 'Emergent communication technologies' course, Antwerp University.
    • van Berlo, Z. (speaker) (7-3-2023). Duurzaamheid + Virtual reality (VR), Meet the FMG, Amsterdam.
    • van Berlo, Z. (speaker) (8-12-2022). Duurzaamheid + Virtual reality (VR), Meet the FMG, Amsterdam.
    • van Berlo, Z. (speaker) (10-11-2022). Speel mee! – Gamificatie in reclame, SWOCC Symposium 2022, Amsterdam.
    • van Berlo, Z. (speaker) (7-3-2022). Gamification: To play or to be played, Designing persuasive texts, Nijmegen.
    • van Berlo, Z. (speaker) (9-2-2022). Duurzaamheid + Virtual reality (VR), Meet the FMG, Amsterdam.

    Others

    • van Berlo, Z. (participant) (19-10-2023 - 20-10-2023). Computational advertising research thought leadership forum, Minneapolis. This event brings together scholars to examine the most critical methodological developments and issues in the advertising research field in (…) (participating in a conference, workshop, ...).

    2023

    • Azrout, R., van Berlo, Z., Dubel, R., Jonkman, J. & Wolfers, L. (2023). ASCoR 25 years panel survey. Universiteit van Amsterdam.
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  • Ancillary activities
    No ancillary activities