Senftleben focuses on ensuring the right balance between the protection of intellectual property rights and the competing social, cultural and economic interests in the information society. He specialises in copyright and trademark law. His current research topics include the enforcement of copyright in the digital environment and associated obligations to filter content, and the preservation of the public domain of literary and artistic works as a source of inspiration for new cultural creations.
In his new position, Senftleben will contribute to the Master’s in Information Law, which is run by the Institute for Information Law (IViR). In his research, he will focus on the impact of robot creativity on human literary and artistic productions, new trademark law rules for targeted advertising, and the Chinese government’s ‘digital silk road’ initiative.
About Martin Senftleben
Senftleben has been a professor of Intellectual Property at the Vrije Universiteit Amsterdam since 2007. He was responsible there for the design of the intellectual property curriculum. At the same time, Senftleben also worked as a lawyer at Bird & Bird.
He is a member of the State Copyright Committee that advises the Dutch Ministry of Justice on copyright issues, the executive committee of the Association littéraire et artistique internationale (ALAI) and the executive committee of the International Association for the Advancement of Teaching and Research in Intellectual Property (ATRIP). He is a visiting professor at the Intellectual Property Research Institute at Xiamen University, China. As a guest lecturer, he also gives courses at the Centre for International Intellectual Property Studies (CEIPI), Strasbourg; the EBS University of Business and Law, Wiesbaden; the HANKEN School of Economics, Helsinki; the Munich Intellectual Property Law Center (MIPLC); and the University of Catania.