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Q. (Quyang) Zhao

Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Area of expertise: Algorithmic Persuasion, Influencer Marketing, Immersive Technologies, Digital Intervention
Visiting address
  • Nieuwe Achtergracht 166
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
Social media
  • Profile

    Quyang is a PhD candidate at the Amsterdam School of Communication Research (ASCoR), currently working on her PhD project "Algorithmic Persuasion on TikTok: A Differential Vulnerability Perspective". She is supervised by Dr. H.A.M. (Hilde) Voorveld, Dr J. (Joanna) Strycharz, and Dr. C.S. (Corine) Meppelink.

    She completed a research master’s degree in Communication Science (Academic Track) at the University of Amsterdam, and worked as a teaching assistant in Computational Social Science at the University of Amsterdam. Her research interests include algorithmic persuasion, influencer marketing, immersive technologies, and digital intervention.

    Research expertise

    • Algorithmic Persuasion
    • Influencer Marketing
    • Immersive Technologies
    • Digital Intervention

    Other links

  • Research

    Research methods

    • Experimentation
    • Survey
    • Eye-tracking
    • Data Donation

    Current research projects

    • Algorithmic Persuasion on TikTok: A Differential Vulnerability Perspective | In this project, we aim to understand algorithmic persuasion from a differential vulnerability perspective and empower people to cope with these practices.
    • Diverse Representation in (Virtual) Influencer Marketing | In this project, we investigate the role of influencer diversity on people’s dual attitudes using both the laboratory experiment and experience sampling method. 

    Research grants

  • Publications

    2026

    • Zhao, Q., van Berlo, Z. M. C., Breves, P. L., & Strycharz, J. (2026). Diversity representation in influencer marketing and the role of influencer virtuality. Abstract from Etmaal van de Communicatiewetenschap 2026, Papendal, Netherlands.

    2025

    • Breves, P. L., Zhao, Q., & van Berlo, Z. M. C. (2025). The development and effects of parasocial relationships with virtual vs. human influencers: An experience sampling study. Paper presented at International conference on research in advertising, Rotterdam, Netherlands.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
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