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Cultural Data & AI

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Big data, artificial intelligence and automation are leading to a fundamental reorganisation of the media industries, the cultural heritage sector and public government. Responding to this transformation, Cultural Data & AI prepares you for work in these sectors by teaching you essential computational techniques, in tandem with the necessary critical reflection that accompanies these techniques and their consequences.

Language of instruction

🏆 Ranked first in the QS World University rankings since 2018

Master's Week: 18-24 Nov
Master's Week: 12 -16 Feb
Visit an open day
Why Cultural Data & AI at the UvA
Learn to create and adapt scripts for retrieving, analysing and visualising cultural datasets. This enables you to develop and implement computational techniques in the cultural sector and public government.

Computational techniques

Our teachers conduct cutting-edge research and contribute to the development of innovative computational tools and methods.

Offered by world-leading experts

You have the opportunity to conduct research within an academic research project, cultural organisation, media company or governmental institution.

Embedded research projects

This programme combines computational skills and humanities theory, allowing you to analyse the societal applications and implications of big data and AI.

Combine critical and computational skills

Is Cultural Data and Artificial Intelligence right for you?

  1. You are interested in the rapid transformation and societal implications of big data and AI in the media, cultural, and public sectors.
  2. You have a strong interest in learning computational techniques and data analysis. Experience in computer or data science is not required
  3. You are able to read and understand complex theoretical texts, are self-motivated, and can work independently.
  4. You know how to formulate provocative research questions, use humanities and social science theory, and acquire new research skills.

Degree certificate

Cultural Data & AI is an accredited degree programme of Media Studies. After successful completion of this programme, you will receive a legally accredited Master’s degree in Media Studies and the title Master of Arts (MA).

Facts & Figures
Degree programme
MA Media Studies
60 ECTS, 12 months
Language of instruction
Starts in
CROHO code
University Quarter