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During this programme you will learn how to critically understand and perform data analysis, as well as how to collaborate and lead a team in data work.
In this video, Professor Tobias Blanke, an expert in Social and Cultural Informatics, highlights how our programme equips you with the essential skills and knowledge needed to excel in the labor market.
The job market

Cultural data and AI are very much at the heart of fast-growing industries from media and cultural heritage to public government. Graduates of the programme are equipped with essential computational and conceptual skills to pursue diverse career paths. They possess the ability to critically understand and conduct data analysis, making them valuable in various sectors, including media, cultural heritage, public government and academia.

Alumni of the programme will be able to work as data analysts, policy advisors, project managers, researchers, editors and journalists in governmental agencies, media industries, social media companies, cultural heritage institutions, academic research and education. They can bridge the gap between cultural and computational work, managing teams in data projects and functioning as crucial intermediaries.

In this video, Professor Tobias Blanke, an expert in Social and Cultural Informatics, highlights how our programme equips you with the essential skills and knowledge needed to excel in the labor market.

Copyright: Bob Bronshoff
I examine how the rise of digital platforms leads to creative and economic upheaval in the media industries. Prof. Thomas Poell, University Professor of Data, Culture & Institutions Profile page Thomas Poell

Your diploma is not a farewell

After graduating, you don't have to say goodbye to the University of Amsterdam! We are happy to help you develop your career. You can join the young alumni programme, which will assist you in mapping out your career. And as an alumnus, you can also still use the Student Careers Centre.