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Why Cultural Data & AI at the UvA?

Computational techniques

Learn to create and adapt scripts for retrieving, analysing and visualising cultural datasets. This enables you to develop and implement computational techniques in the cultural sector and public government.

Offered by world-leading experts

Our teachers conduct cutting-edge research and contribute to the development of innovative computational tools and methods.

Embedded research projects

You have the opportunity to conduct research within an academic research project, cultural organisation, media company or governmental institution.

Combine critical and computational skills

This programme combines computational skills and humanities theory, allowing you to analyse the societal applications and implications of big data and AI.

Is Cultural Data and Artificial Intelligence right for you?

  1. You are interested in the rapid transformation and societal implications of big data and AI in the media, cultural, and public sectors.
  2. You have a strong interest in learning computational techniques and data analysis. Experience in computer or data science is not required
  3. You are able to read and understand complex theoretical texts, are self-motivated, and can work independently.
  4. You know how to formulate provocative research questions, use humanities and social science theory, and acquire new research skills.
Cultural Data & AI at the UvA

Degree certificate

Cultural Data & AI is an accredited degree programme of Media Studies. After successful completion of this programme, you will receive a legally accredited Master’s degree in Media Studies and the title Master of Arts (MA).

Facts & Figures
Degree programme
MA Media Studies
60 ECTS, 12 months
Language of instruction
Starts in
CROHO code
University Quarter