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Master

Psychology: Behavioural Data Science (track)

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Understanding data about human behaviour is an important and valuable skill in today's society. The police use data to predict the risk of burglary by area and week of the year, whereas insurance companies adjust their prices based on client data, and schools adjust educational programmes based on what is known about student progress. Companies, public institutions and governmental organisations: they all use the continuous stream of big data to describe and predict human behaviour.

UvA online Open House

This year, you won’t be able to attend any busy on-campus events with lots of people. But our online Open House is the perfect way to get to know UvA study programmes and university life from the comfort of your own home.

Every study programme has an Open House page with videos, FAQs and live events. On the main Open House website you can discover all our programmes,explore the city and campus, and get inspired during our theme weeks.

Visit the online Open House
Martha, student Behavioural Data Science
Student Martha always liked solving puzzles. As she got older, she got quite interested in human behaviour and psychology. In this Master's track, while programming, she saw the connection between solving a puzzle and a programming task. In this video, she shows you what a day in the life of a student looks like.

Study programme

Unlocking the full potential of these vast amounts of behavioural data requires a thorough understanding of data science techniques and human behaviour modelling. The Behavioural Data Science Master's track aims to combine the two. The programme draws on knowledge of psychology, research methodology and applied statistics at the undergraduate level, followed by training in advanced (big) data techniques, academic skills, as well as practical and professional skills.

Get to know the study programme
Gain experience in applying your acquired knowledge and skills to

Real life challenges

Education with a

small-group teaching approach

Deep dive into

big data, statistical learning techniques, psychological measurement and how to apply this in practice

Very good career prospects

Careers

There is a high demand for trained data scientists, which means that the career prospects are very promising. The career prospects are therefore very good. This master's track covers a wide range of topics and skills. You have the opportunity to specialise in specific areas of behavioural data science.

Graduates of the track have gone on to work as:

  • consultants
  • data analysts
  • data managers
  • test developers
  • methodologists
  • researchers
Read more about your career prospects

Is Behavioural Data Science for you?

Are you interested in

  • working with big data collected with modern digital technology?
  • applying machine learning and advanced stats to real data?
  • studying in a personal and inspiring environment?
  • math, programming, statistics, and are you up to the challenge to discuss this with potential clients?

Then Behavioural Data Science might be the track for you!

Find out how to apply
Facts & Figures
Degree programme MSc Psychologie
Mode Full-time
Credits 60 ECTS, 12 months
Language of instruction English
Starts in September
CROHO code 66604