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Psychology: Behavioural Data Science (track)


During this track, you will learn to analyse data about human behaviour, which is an important and valuable skill in today's society. The police use data to predict the risk of burglary by area and week of the year, whereas insurance companies adjust their prices based on client data. Schools adjust educational programmes based on what is known about student progress. Companies, public institutions and governmental organisations: they all use the continuous stream of big data to describe and predict human behaviour.

Language of instruction

🎓 Deep dive into big data, statistical learning techniques, psychological measurement and how to apply this in practice

Master's Week: 18-24 Nov
Master's Week: 12 -16 Feb
Visit an open day or event
Here's why you want to study Behavioural Data Science at the UvA
Gain experience in applying your acquired knowledge and skills to

real life challenges

Education with a

small-group teaching approach

Deep dive into

big data, statistics and psychological measurements

Very promising

career prospects

Is Behavioural Data Science right for you?

Yes, if you are interested in: 

  • working with big data collected with modern digital technology 
  • applying machine learning and advanced stats to real data 
  • math, programming, statistics, and the challenge to discuss this with potential clients 
Video Behavioural Data Science
Martha, student Behavioural Data Science

Student Martha always liked solving puzzles. As she got older, she got quite interested in human behaviour and psychology. In this Master's track, while programming, she saw the connection between solving a puzzle and a programming task. In this video, she shows you what a day in the life of a student looks like.

Discover other tracks in this Master's programme

Behavioural Data Science is one of the tracks in the Master's programme in Psychology

These are the other tracks:

Facts & Figures
Degree programme
MSc Psychologie
60 ECTS, 12 months
Language of instruction
Starts in
CROHO code
Roeterseiland campus