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Minor

Business Administration: Managing Strategy and Marketing

Companies have to deal with many different stakeholders: clients, suppliers, competitors, governmental bodies and so on. How do they stay ahead of the competition? What is the best way to set up your product, price and distribution policy? In this minor you will gain insight into these kinds of strategy and marketing issues experienced by organisations.

This minor enables you to solve business issues independently. You will be encouraged to adopt a critical approach towards the many theoretical perspectives within the professional field and then apply the knowledge that you have gained to practical situations.

Study programme

The minor contains of 30 EC and can be completed in 1 semester.

COURSES SEM 1 SEM 2 SEMESTER 1 SEMESTER 2 EC
  • Marketing in a Global Business World
    6
  • Consulting Methods
    6
  • Cultural Industries
    6
  • Strategic Management
    6
  • Corporate Social Responsibility in an International Context
    6
Find detailed course descriptions in the Course Catalogue

Continue your studies with a Master’s degree

Only when combined with completing the Bachelor's programme in Economics and Business Economics, this minor provides you with direct access to the Master's programme in Business Administration. 

Entry requirements

  • You can apply for this minor if you are a Bachelor’s student and have obtained at least 60 ECTS at the time of application. The minor is also open to students from higher professional education (HBO).
  • This minor is not open for students from UvA Economics and Business Bachelor's programme in Business Administration.
  • No prior knowledge in Economics or Mathematics is required.

When applying, please submit:

  • a signed and stamped extract of your study results (for non-UvA students)

Application and Admission

The registration period for this minor has passed. Registration for this minor in the academic year 2026-2027 will open in spring 2026.

Contact

For more general information about applying for and taking a minor, visit the student website about minors at UvA Economics and Business or you can contact the Education Desk. (make sure to choose an UvA Economics and Business programme to see the correct information).

Facts & Figures
Mode
Full-time
Credits
30 ECTS, 5 months
Language of instruction
English
Starts in
September