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Why choose this masterclass?

Network opportunities

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Chance to meet other professionals working on D&I from all over Europe.

Scientific and Practical

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Renowned scientists and experts from Europe and the USA + all the information you need to create your D&I strategy.

Latest insights

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We share international perspectives and practices and enable you to gain insight into the latest developments in this field.

For whom?

This certified master programme for HR professionals, D&I managers, CEO's or other professionals who start with D&I is a complete and intense programme to provide you with all the information you need about every aspect of diversity and inclusion. Unique to this programme is the possibility to bring stakeholders from your organisation to make the necessary change together. 


Do you have questions about this programme? Feel free to contact Esther Verhamme.

T:  06 28759774

We will address the following topics and questions

  • Theory: The origin, forms and effects of social exclusion and inclusive culture: what it is, what it will bring.
  • Organisation: Organising for diversity and inclusion: recruiting, development, retaining diverse people, creating a movement (with male allies, employees).
  • Making the change: leadership, inclusive communication. 
  • The Buy In: How to get the ‘buy in’ in your organisation for your diversity & inclusion strategy and plan
  • Best practices from IBM, Lloyd Banking, Deutsche Telekom, and more 
  • Get to work: Your personal challenges and personal diversity & inclusion plan or strategy 

All aspects of both diversity and inclusion will be addressed in this programme with renowned scientists and experts from Europe and the USA who share their research, insights, and best practices. At the end of this programme, you will have all skills and tools you need to create your own personal, actionable D&I strategy. 

Unique to this course is the possibility to invite stakeholders from your own organisation for 5 of the lectures for free. It helps you to exchange your experience and knowledge and to help you better connect with your stakeholders: Essential for the success of your D&I strategy and implementation. 

  • Session 1 | Part 1: Psychological theories in biases

    Prof. Agneta Fischer Dean, of the Faculty of Social and Behavioral
    Sciences, UvA & Professor in Emotion and Affective Processes

    In this first session, Prof. Agneta Fischer will explain and discuss psychological theories on biases. She will take you to the literature on the origin of cognitive biases, how they are an integral part of our cognitive functioning, what implicit biases are, why some people may be more biased than others, the relation between bias and prejudice, and what factors reduce biased thinking. She will use different examples, such as sexism, racism, but also more subtle forms of biases.

  • Session 1 | Part 2: D&I Strategy Essentials

    Wendy Broersen, founder Superpeople academy, D&I consultant, programme manager of this programme

    Writing a strategy is not creating change. For that you need actions and/or nudges, backed-up and sponsored by management. In this lecture we are highlighting a wide variety of actions and nudges, best practices we can all learn from. How to find budget? What are the success factors? What do you need to make an action go viral to get the most effect out of your efforts? And how do you spread successful actions throughout your organisation? Getting your stakeholders into action and setting your goals. Everything you need to really get started.

  • Session 2 | Part 1: How to limit the pains and stimulate the gains of working with different others

    Gian-Louis Hernandez is a lecturer and postdoctoral researcher at the University of Amsterdam. He holds a PhD in Communication Science from Universita della Svizzera italiana (USI)

    Gian-Louis will explain how creating a feeling of shared impact of all different groups in the organisation can stimulate minorities to aspire to leadership roles and as such work against the phenomenon known as diversity’s revolving door. He will discuss shared impact within the larger insights on diversity ideologies in organisations (such as awareness vs. blindness approaches, meritocracy, and combinations of these organisational outlooks on diversity). By means of examples and actionable interventions, he will discuss and illuminate how organisations can create the experience of shared impact for all their employees, and how this will not only motivate happy workers but also stimulate the rise of women, ethnic minorities, and others who tend to be excluded from leadership positions.

  • Session 2 | Part 2: The ups and downs on Age biases

    By Dr. Caroline van Dullemen, University lecturer on ageing, Author of The Politics of ageing

    Caroline van Dullemen will talk about the ageing of your employees and how this possibly threatens your organisation. Facebook-founder Mark Zuckerberg once said he could not learn anything from someone over thirty. Tough luck; ageing is proceeding at an unprecedented speed. International organisations and national governments prepare, anticipate and try to mitigate the negative consequences of an ageing society, including policies against age discrimination and pro diversity. This lecture will address academic research and debates as well as various operational challenges. Best practice inclusion policies are also included.

  • Session 3 | How to build an Inclusive company culture - Initiating Change

    Wendy Broersen

    How can you create an inclusive culture? What is needed from management and from all employees? What action can you take? What activities can you plan? This lecture will share insides on organisational structures and how to initiate change

    Sylvia Etter, AVP IHR at AT&T, DACH, Country Director of the Superpeople Academy and an international keynote speaker on Diversity & Inclusion, Leadership Development and International HR.

    Why create separate groups for minority groups (ERG’S)? What is their use? All inclusive companies have ERG’s, why haven’t you created one? Should you create them? How can you utilize them for your D&I strategy?

    Ginger Chien is an open-mic storyteller, 80’s cover band keyboard player, diversity and inclusion speaker, and cell phone engineer

    In this session, Ginger Chien will discuss the gap between practical D&I best practices and successful inclusive spaces from her personal perspective as a transgender woman who transitioned on the job. She will examine the critical skills of self-awareness, emotional intelligence, empathy, and how mastering these in a genuine way avoids the lost opportunities resulting from less effective “performative” execution. She will describe some underlying psychological and social forces that impede D&I efforts as learned from her experience as a workshop leader and the opportunity to leverage the energy of universal values in your D&I efforts.

  • Session 4 | The effect of social exclusion

    Prof. Agneta Fischer Dean, of the Faculty of Social and Behavioral
    Sciences, UvA & Professor in Emotion and Affective Processes

    Professor Fisher will address the effects of social exclusion on the well-being of individuals, and the different forms social exclusion can take, ranging from explicitly being bullied to feeling that you are not one of the boys/girls. How is it possible to combat both these implicit and explicit forms of social exclusion?

  • Session 5 | Part 1: Inclusive recruitment: How to attract a diverse workforce?

    Jochen Etter is Managing Director, Etter & Partner, specialised in Executive Search exclusively for the beverage industry

    Jochen Etter will touch on some overall Diversity Management aspects that are critical to make Diversity a success factor by creating a culture of inclusion and belonging. The focus of his session will be on the end-to-end value chain of the recruitment process starting with employer branding up to a successful onboarding process. He will provide interesting insights from an Executive Search and recruitment perspective into the topic of Diversity & Inclusion. What are candidates from a diverse background looking for when selecting a company and why are they leaving it again? What opportunities do companies have to create superior experiences for the candidates to attract them to your organisation and create employee loyalty?

  • Session 5 | Part 2: Nurturing Diverse talents

    Dagmar Pithan, HR executive leadership Deutsche Telekom AG - responsible for a global sales unit as well as in support, consulting and implementation of strategic business transformation projects and restructuring.

    Dagmar will discuss the value of developing a uniform global job architecture based on current and future skills, in order to derive a team with the appropriate future-oriented qualifications (software developer, IT architects ...), was also one of her projects.
    The role of digitization, networking, diverse and inclusive teams with people with different backgrounds to build the future proof workforce will be discussed.

  • Session 6 | Mitigating biases in processes

    Carolin Ossenkop PhD works as an independent consultant on diversity and as an adjunct lecturer at the Nijmegen School of Management at Radboud University Nijmegen

    Carolin looks for opportunities to better align organisational policies and practices with actual needs and experiences of a diverse workforce. Academic insights and experiential learning are main components of her method and provides for both for-profit and non-for-profit/governmental organisation on topics related to diversity in organisations.

  • Session 7 | Building a platform: How to involve men and engage male allies?

    Robert Baker CEO, Potentia Talent Consulting Limited, Trustee of One Loud Voice for Women and an Advisory Board Member of the Sister Sister Global Network. Non-Executive Director of Spktral, pay gap specialists and Investor Director of TalUpp, experiential AI driven talent and leadership development platform. Visiting Lecturer on Diversity & Inclusion on the Global MBA Programme at EDHEC Business School in Nice, France.

    As gender in the workplace expert Robert Baker will show in this lecture, men have a profound opportunity to promote gender equality at work. This lecture will provide you with a research-based and practical guide on how to engage male allies in the workplace. Filled with first-hand accounts from both men and women and tips on how to get started, this lecture shows you how men can partner with women to advance women’s leadership by breaking ingrained gender stereotypes, overcoming unconscious biases, developing and supporting the talented women around them, and creating productive working relationships.

  • Session 8 | Neurodiversity

    Prof. Amanda Kirby CEO of Do-IT Solutions, Campaigner for Neurodiversity, Medic, Knowledge Translator, researcher and D&I judge

    Professor Kirby talks about Neurodiversity. A variation in the brain regarding sociability, learning, attention, mood and other mental functions in a non-pathological sense (f.e. autism). It raises challenges for management but it’s worth looking into since roughly 20% of all people have that variation, sometimes even without knowing it.

  • Session 9 part 1: How do you develop and manage diverse employees? 

    Sylvia Etter

    On how to enable employees to meet and manage diversity and interactive demands by identifying, assessing, cultivating, and supplementing their proficiencies. 

    Develop your own conclusions about the development of diverse employees.

    Working on our plans + networking

  • Session 9 part 2: Best Practices Warner

    Asif Sadiq, Senior Vice President at WarnerMedia for Equity and Inclusion, International, previously the Global Head of Diversity, Inclusion and Social Impact at adidas. 

    Their best experiences but also actions that did not work and their efforts and actions to create a diverse and inclusive company culture. With plenty of room for Q&A. 

  • Live Sessions 10 & 11 Making the Change

    Session 10

    10:00 Inclusive Communication by Ursula Brinkmann
    11:30 Interactive group consulting
    12:30 - 13:30 Lunch
    13:30 Equalitypoly
    14:30 Best practice IBM
    15:30 - 16:00 Break
    16:00 Presentations and Q&A
    18:00 End of the day 


    Session 11

    10:00 Inclusive story about working challenges when you have a handicap
    11:00 Inclusive Leadership: Find your Story
    12:30 Lunch
    14:00 Presentations and Q&A
    16:00 Certificate ceremony
    17:00 Drinks and networking (also open for Alumni of previous masterclasses)

“D&I has always fascinated me and as a layman I wanted to gain more professional knowledge. The program was well balanced with various professional speakers in this field. In addition to the regular course, the program also offered individual coaching sessions that I found to be very energetic and valuable and a good added value/contribution to the strategy and action plan.” Radha Sahadew, Diversity & Inclusion alumna


The programme Diversity & Inclusion counts 8 sessions. Divided in four chapters. The first chapter will discuss the theory around D&I, it's origins, effects and appearances. Followed by sessions around the creation of a diverse culture. The third chapter will cover all the things you like to know on how to organise D&I within your organisation. And we will end this programme with your plans and business case presentations/ best practises by people working in top D&I positions. 

We address the following subjects:

  • Biases explained and framed by psychological theory
  • The effects of social exclusion
  • Building an inclusive organizational culture
  • Inclusive communication
  • How to attract a diverse workforce?
  • Mitigating bias in selection and promotion decisions
  • Team diversity: How to limit the pains and stimulate the gains of working together
  • How to approach the development of diverse employees?
  • Beyond inclusion: How shared impact can help to increase and to retain a diverse workforce and minority leadership
  • How to retain a diverse workforce when they are a small minority?
  • Building a platform with diverse stakeholders within your organization and making sure ‘it’s not an HR thing’
  • Constructing an actionable D&I strategy
  • Special appearance by Harvard Business Review and book authors Brad Johnson and David Smith about involving men in gender diversity
  • Best practices by Warner Bros, IBM, Deutsche Telekom, Lloyd Banking, and more

Guest lectures, gamification, learning materials, and the possibility to bring your stakeholders to some of the lectures, are included in the program. Individual coaching is also offered to make sure your D&I strategy is a perfect fit for your organization with the emphasis on the subjects you would like to concentrate on (f.i. gender, culture/ethnic, or age diversity).


This online programme has been created and curated by UvA Academy and Superpeople Academy. The guest lecturers in this programme come from diverse backgrounds in both science and practise. If you like to know more about who is teaching this course, we invite you to download the brochure.