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Strategy (MSc Business Administration)
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The study programme

The study programme of the track Strategy focuses on the main strategic issues that firms face. It covers how firms establish and maintain a competitive advantage, how interaction with different stakeholders impact performance, and how they are organised internally.

Apply theory to real-world business cases

In the courses of the Strategy track you will interact with professors who are at the forefront of research on strategy. You will apply theory to real-world cases that either involve identifying whether firms have a path to innovation and profitability or address the design of effective and flexible organisations.

Elevate your career in 1 year

Prepare to get convinced. Take 90 seconds to find out why you should study MSc Business Administration at the University of Amsterdam. View the highlights of this study programme and elevate your career in 1 year.

The programme

Strategy is one of the tracks of the MSc Business Administration. During your Master's you will follow 5 general courses and 3 track-specific courses. You will finish with a thesis. If you have a fundamental drive to challenge the corporate environment, you can participate in our Honours programme Sustainability.

  • Compulsory courses

    Ethics and the Future of Business

    The purpose of this course is to explore the trends, core concepts, theories, and approaches of business ethics and corporate sustainability. The course is divided into a general part and a track-specific part.

    Business Seminar and Professional Skills 1 & 2

    To prepare you for your professional career, this course is a combination of a series of corporate guest lecturers in Royal Theatre Carré and an offering of professional skills training e.g. Presentation Skills, Programming with Python and more.

    The Business Lab: choose your electives

    In The Business Lab, you can choose from a wide selection of electives we call business labs. Each one is connected to a corporate partner. You will be challenged to solve real-world business issues, working in international teams and presenting your solution to the company.

    Research Foundations & Thesis Proposal

    This course is meant to support you in writing you research proposal for you Master's thesis. During the course, you will learn how to change a general topic into a specific research proposal.

  • Track-specific courses

    Theories of Strategy

    Get familiar with fundamental theories of strategy and dive into the nature of inter-firm competition. Where should companies compete, and how? And perhaps most importantly: how do firms achieve and sustain a competitive advantage?

    Corporate Strategy and Organisational Design

    Learn about the different ways in which diversified firms can be efficient and effective. This course covers how firms can achieve their goals through cooperation with stakeholders and discusses the ethical implications of corporate decisions.

    The Adaptive Organisation

    The times, they are always changing. Learn about how firms deal with change, especially in their business environment. The course emphasises innovation as crucial to surviving and thriving within a dynamic business environment.

  • Thesis

    The Master’s thesis is the final requirement for your graduation. It is your chance to dive deep into a topic that you are enthusiastic about. A professor in your field of choice (track) will supervise and support you in writing your thesis.

    Upon graduation, you will be awarded the title Master of Science (MSc).

  • Honours programmes

    Highly motivated students can participate in the MSc Business Administration Honours programmes Sustainability or Data Driven Management. These challenging programmes are a great chance to stand out for future employers.

Real-life case: EasyGroup and the cinema market

EasyGroup, EasyJet’s parent company, has to decide whether to enter the cinema market or not. What would you advise them? Does it make sense for EasyGroup to start running a cinema chain? Do EasyGroup’s resources apply to the cinema market? This is the type of real-world strategic decisions that managers have to deal with.

Copyright: nvt
The theories we learn are challenging and give a multidimensional perspective on organisations. What I like in particular are the real-life business cases, which we work on in collaboration with well-known multinationals. Roeland van Noort - track Strategy Read about Roeland's experiences with this Master's

Contemporary issues

Examples of current newspaper headlines and relevant issues that could be discussed in the classroom:

  • To better focus on the healthcare sector, Royal Philips spun off its domestic appliances arm. Is this the correct decision; do coffee machines and vacuum cleaners no longer fit?
  • What effect does uncertainty in the business environment stemming from Brexit, the war in Ukraine, or climate change have on strategy? What choices do firms have in dealing with uncertainty? And how can firms best navigate this type of change?
Inspiring kick-off in Royal Theatre Carré

You will kick off your studies with 'UvA in Carré', a series of inspirational seminars featuring prominent speakers from leading companies such as ING, L’Oréal, Vodafone, Ahold Delhaize, VandeBron and Google. They will present their visions on current business issues and share their insights and experiences.

Add extra value to your studies