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Master
Consumer Marketing (Business Administration)
Vergelijk

Solve complex business issues

How should businesses respond to the opportunities of new technology, digital marketing and globalisation? Why are some start-ups successful in developing new products and markets while others are not?

To solve such complex business issues, you need specialist knowledge and the ability to collaborate with other disciplines. We train you to study current research literature and subsequently apply that know-how to problems that companies face today.

Elevate your career in 1 year

Prepare to get convinced. Take 90 seconds to find out why you should study MSc Business Administration at the University of Amsterdam. View the highlights of this study programme and elevate your career in 1 year.

Strong international focus

Doing business internationally is reflected in all parts of our course design.

Be prepared to team up with fellow students from all over the world, which offers you the opportunity to widen your perspective and have an extraordinary learning experience. What about career opportunities?

The February-start programme

You can tailor the programme to your needs and interests.

  • Choose from 3 tracks
    1. International Business
      Learn about the challenges multinationals face when doing business abroad and help them make the right choices.
    2. Digital Marketing
      Explore the impact of the digitised business environment on marketing processes and customer value creation. And help organisations benefit from digital technology.
    3. Consumer Marketing
      Gain an in-depth understanding of consumer characteristics and help organisations improve their marketing through better consumer insight.
  • Inspiring kick-off in DeLaMar Theatre

    You will kick off your studies with 'UvA in DeLaMar', a series of inspirational seminars featuring prominent speakers from leading companies such as ING, L’Oréal, Vodafone, Ahold Delhaize, VandeBron and Google. They will present their visions on current business issues and share their insights and experiences.

  • Choose your electives from our Business Lab

    In our Business Lab you can choose from a wide selection of electives we call business labs. Each one is connected to a corporate partner. You will be challenged to solve real-life business issues, working in international teams and presenting your solution to the company.

  • Thesis

    The Master’s thesis is the final requirement for your graduation. It is your chance to dive deep into a topic that you are enthusiastic about. A professor in your field of choice (track) will supervise and support you in writing your thesis.

    Upon graduation, you will be awarded the title Master of Science (MSc).

  • Internship and exchange

    Once you have completed your curriculum, you will have the possibility of doing an internship or going on an exchange abroad. Both for Dutch and international students, an internship is an excellent opportunity to experience the Dutch labour market.

Application and entry requirements for February 2024 intake

Application deadlines for February 2024 start:

For Non-EU/EEA students with an International degree:

  • If you require a Visa and/or would like to apply for UvA - Housing:  1 November 2023

For EU/EEA students with an International degree:

  • If you would like to apply for UvA - Housing: 1 November 2023
  • If you don't want to apply for UvA - Housing: 1 December 2023

For students with a Dutch degree: 1 January 2024 (or 1 November 2024 if you require a new Visa/Residence permit)