I am Hilde Voorveld, an Associate Professor in Persuasion & New Media Technologies in the Amsterdam School of Communication Research (ASCoR).
On this website you can find information on my publications and my teaching. Please feel free to contact me for further information
A complete overview of my scientific output can be found in my CV.
I am teaching in the Bachelor and Master Communication Science at the University of Amsterdam. I am teaching on topics related to persuasive communication, marketing communication and media strategies. I am the coordinator of the specialization seminar Marketing Communication and the elective Media Strategies. Besides I am supervising internships and Master theses.
In the Masters’ seminar Marketing Communication students learn how advertisers and consumers communicate and how this influences their attitudes and behaviour.
In the Masters’ elective Media Strategies I closely collaborate with several media and communication agencies (e.g., MediaCom, Havas Media, Publicis). In small groups, students receive a briefing to develop a media plan for a real client (e.g., H&M, Heineken, Samsung). Students pitch their plans to the agencies.
I am involved in the development of new track in the Research Master in Communication Science. The Research Master’s (Professional track) in Communication Science is a two-year MSc degree programme. The Professional track enables students to connect communication science theories and rigorous research methods to communication practice, as well as gain professional research experience by pursuing an internship in a professional communication organization.