I am an Asssociate Professor inthe Department of Communication Science at the University of Amsterdam. I am the Programme Group Director of the Persuasive Communication group leading 55+ scholars in their research and teaching. As part of this role, I am member of the ASCoR board and am responsible for the teaching planning. Also, I am the program manager of the Research Master in Communication Science.
My research has consistently focused on how media characteristics shape how individuals use and respond to persuasive communication. My work uses a mixed-methods approach; I employ surveys, content analyses, experiments, observations, diaries, eye tracking, and data donation studies. Recently I have been studying algorithmic persuasion via social media, conversational (voice) agents and synced advertising. My work has been published in the top journals in Advertising (e.g Journal of Advertising; International Journal of Advertising), Communication Science in general (e.g. Human Communication Research; New Media & Society) and interdisciplinary journals (e.g. Internet Research; Computers in Human Behavior).
I teach the course Media Strategies in the Master Communication Science, and the course Evaluating Professional Research in the Research Master. Also, I am coordinating the research participations and Internships in the Research Master. I serve as an Associate Editor for Journal of Advertising and am a board member of the European Advertising Academy.
I have collaborated with Dentsu Aegis,The Council for Research Excellence, and SPOT (the Dutch knowledge centre on TV advertising)
I am teaching in the Master and Research Master Communication Science at the University of Amsterdam.
In the Master track Persuasive Communication I am teaching on topics related to persuasive communication, marketing communication and media strategies. I am coordinating and teaching the elective Media Strategies. In the Masters’ elective Media Strategies I closely collaborate with several media- and communication agencies (e.g., MediaCom, OMD, Publicis). In small groups, students receive a briefing to develop a media plan for a real client (e.g., H&M, Starbucks, the Dutch Police). Students pitch their plans to the agencies. I am also supervising Master theses.
In the Research Master I am teaching Evaluating Professional research. Also, I am coordinator of the research internships and ASCoR participations
I was involved in the development of new track in the Research Master in Communication Science. The Research Master’s in Communication Science is a two-year MSc degree programme. The Professional track enables students to connect communication science theories and rigorous research methods to communication practice, as well as gain professional research experience by pursuing an internship in a professional communication organization.
I am currently supervising Daisy Zhang (promotor) and was co-promotor of Claire Segijn, Fabienne Rauwers, Carolin Ischen and Rene Haldborg Jorgensen.
My PhD’s have successfully published their work in leading journals and have won best student paper awards at international conferences and the Annie Lang Dissertation Award 2018 from the Information Systems Division of the International Communication Association, as well as the Biennial Best Dissertation Award 2019 for the Mobile Communication Interest Group (Claire Segijn).