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NL

dr. H.A.M. (Hilde) Voorveld

Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Photographer: Bram Belloni
Visiting address
  • Nieuwe Achtergracht 166
  • Room number: C9.00
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
  • Profiel

    Hilde Voorveld

    I am Hilde Voorveld, an Associate Professor of Marketing Communication in the Amsterdam School of Communication Research (ASCoR). 

    On this website you can find information on my publications and my teaching. Please feel free to contact me for further information

    The Amsterdam School of Communication Research

    Program group Persuasive Communication

  • CV

    CV

    A complete overview of my scientific output can be found in my CV.

  • Teaching

    Teaching

    I am teaching in the Bachelor and Master Communication Science at the University of Amsterdam. I am teaching on topics related to persuasive communication, marketing communication and media strategies. Besides I am supervising internships and Master theses.

    Graduate School of Communication

    Bachelor Communicatiewetenschap

    Master track persuasive communication

    Specialisation seminar Marketing Communication

    Elective Media Strategies

  • Publications

    2018

    2017

    • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2017). The Battle of the Screens: Unraveling Attention Allocation and Memory Effects When Multiscreening. Human Communication Research, 43(2), 295-314. DOI: 10.1111/hcre.12106 [details]
    • Voorveld, H. A. M., Fakkert, M-S., & van Reijmersdal, E. A. (2017). Materialistic Girls Watching a Materialistic World: Fashion TV Series and Women’s Copy-Cat Intentions. Communications : The European Journal of Communication Research, 42(2), 239-251. DOI: 10.1515/commun-2017-0018 [details]
    • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017). How related multiscreening could positively affect advertising outcomes. Journal of Advertising, 46(4), 455-472. DOI: 10.1080/00913367.2017.1372233 [details]
    • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Pennekamp, S. F., & Smit, E. G. (2017). Insight into everyday media use with multiple screens. International Journal of Advertising, 36(5), 779-797. DOI: 10.1080/02650487.2017.1348042 [details]
    • Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V. M., Vandeberg, L., & Voorveld, H. A. M. (2017). Media multitasking and the role of task relevance in background advertising processing. In V. Zabkar, & M. Eisend (Eds.), Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 197-212). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-18731-6_15 [details]

    2016

    • Meijers, M., Eelen, J., & Voorveld, H. (2016). Creative Media Advertising. (SWOCC; Vol. 72). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]
    • Eelen, J., Rauwers, F., Wottrich, V. M., Voorveld, H. A. M., & van Noort, G. (2016). Consumer responses to creative advertising: a literature review. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 19-46). Bingley: Emerald. [details]
    • Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2016). The effects of the integration of external and internal communication features in digital magazines on consumers' magazine attitude. Computers in Human Behavior, 61, 454-462. DOI: 10.1016/j.chb.2016.03.042 [details]
    • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2016). The Underlying Mechanisms of Multiscreening Effects. Journal of Advertising, 45(4), 391-402. DOI: 10.1080/00913367.2016.1172386 [details]
    • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2016). Consumers' cross-channel use in online and offline purchases: An Analysis of Cross-Media And Cross-Channel Behaviors between Products. Journal of Advertising Research, 56(4), 385-400. DOI: 10.2501/JAR-2016-044 [details]
    • Wottrich, V. M., & Voorveld, H. A. M. (2016). Creative vs. traditional media choice: effects on word-of-mouth and purchase intention. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 325-335). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-10558-7_25 [details]

    2015

    • Neijens, P., & Voorveld, H. (2015). Cross-platform advertising: current practices and issues for the future. Journal of Advertising Research, 55(4), 362-367. DOI: 10.2501/JAR-2015-016 [details]
    • Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2015). Dissociating explicit and implicit effects of cross-media advertising. International Journal of Advertising, 34(5), 744-764. DOI: 10.1080/02650487.2015.1011023 [details]
    • Voorveld, H. A. M., & Valkenburg, S. M. F. (2015). The fit factor: the role of fit between ads in understanding cross-media synergy. Journal of Advertising, 44(3), 185-195. DOI: 10.1080/00913367.2014.977472 [details]
    • Voorveld, H. A. M., & Viswanathan, V. (2015). An observational study on how situational factors influence media multitasking with TV: the role of genres, dayparts, and social viewing. Media Psychology, 18(4), 499-526. DOI: 10.1080/15213269.2013.872038 [details]
    • Fakkert, M-S., Voorveld, H. A. M., & van Reijmersdal, E. A. (2015). Brand placements in fashion TV series. In I. B. Banks, P. De Pelsmacker, & S. Okazaki (Eds.), Advances in advertising research (vol. V): Extending the boundaries of advertising (pp. 217-228). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-08132-4_16 [details]
    • Limpf, N., & Voorveld, H. A. M. (2015). Mobile location-based advertising: how information privacy concerns influence consumers' attitude and acceptance. Journal of Interactive Advertising, 15(2), 111-123. DOI: 10.1080/15252019.2015.1064795 [details]

    2014

    • Smit, E. G., van Noort, G., & Voorveld, H. A. M. (2014). Understanding online behavioural advertising: user knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15-22. DOI: 10.1016/j.chb.2013.11.008 [details]
    • Voorveld, H. A. M., & van Noort, G. (2014). Social media in advertising campaigns: examining the effects on perceived persuasive intent, campaign and brand responses. Journal of Creative Communications, 9(3), 253-268. DOI: 10.1177/0973258614545155 [details]
    • Voorveld, H. A. M., Segijn, C. M., Ketelaar, P. E., & Smit, E. G. (2014). Investigating the prevalence and predictors of media multitasking across countries. International Journal of Communication : IJoC, 8, 2755-2777. [details]
    • Viswanathan, V., & Voorveld, H. (2014). Media multitasking with television news: the interaction of content and audience factors. In I. B. Banks, P. de Pelsmacker, & S. Okazaki (Eds.), Advances in advertising research (vol. V): extending the boundaries of advertising (pp. 129-141). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-08132-4_10 [details]

    2013

    • Voorveld, H. (2013). Cross-tools and cross-media effects. Oxford Bibliographies, Communication. DOI: 10.1093/OBO/9780199756841-0125 [details]
    • Voorveld, H. A. M., & Valkenburg, S. (2013). Cross-media synergy: Exploring the role of the integration of ads in cross-media campaigns. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV) The changing roles of advertising (pp. 187-200). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-02365-2_14 [details]
    • Voorveld, H. A. M., & van der Goot, M. (2013). Age differences in media multitasking: a diary study. Journal of broadcasting & electronic media, 57(3), 392-408. DOI: 10.1080/08838151.2013.816709 [details]
    • Voorveld, H. A. M., Bronner, F. E., Neijens, P. C., & Smit, E. G. (2013). Developing an instrument to measure consumers' multimedia usage in the purchase process. JMM, 15(1), 43-65. DOI: 10.1080/14241277.2012.756815 [details]
    • Voorveld, H. A. M., van Noort, G., & Duijn, M. (2013). Building brands with interactivity: the role of prior brand usage in the relation between perceived website interactivity and brand responses. Journal of Brand Management, 20(7), 608-622. DOI: 10.1057/bm.2013.3 [details]
    • Voorveld, H., Smit, E., & Neijens, P. (2013). Cross-media advertising: brand promotion in an age of media convergence. In S. Diehl, & M. Karmasin (Eds.), Media and convergence management (pp. 117-133). Heidelberg: Springer. DOI: 10.1007/978-3-642-36163-0_9 [details]
    • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2013). The online behavioural advertising icon: Two user studies. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 365-378). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-02365-2_28 [details]

    2012

    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2012). The interacting role of media sequence and product involvement in cross-media campaigns. Journal of Marketing Communications, 18(3), 203-216. DOI: 10.1080/13527266.2011.567457 [details]
    • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2012). Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience. Journal of Interactive Marketing, 26(4), 223-234. DOI: 10.1016/j.intmar.2011.11.002 [details]

    2011

    • Voorveld, H. A. M. (2011). Media multitasking and the effectiveness of combining online and radio advertising. Computers in Human Behavior, 27(6), 2200-2206. DOI: 10.1016/j.chb.2011.06.016 [details]
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). Opening the black box: understanding cross-media effects. Journal of Marketing Communications, 17(2), 69-85. DOI: 10.1080/13527260903160460 [details]
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). The relation between actual and perceived interactivity: what makes the websites of top global brands truly interactive? Journal of Advertising, 40(2), 77-92. DOI: 10.2753/JOA0091-3367400206 [details]
    • Voorveld, H., Neijens, P., & Smit, E. (2011). De relatie tussen objectieve en gepercipieerde interactiviteit van websites. Tijdschrift voor Communicatiewetenschap, 39(1), 4-20. [details]

    2010

    • Voorveld, H., Neijens, P., & Smit, E. (2010). The interactive authority of brand web sites: a new tool provides new insights. Journal of Advertising Research, 50(3), 292-304. DOI: 10.2501/S0021849910091452 [details]

    2009

    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Consumers’ responses to brand websites: An interdisciplinary review. Internet Research, 19(5), 535-565. DOI: 10.1108/10662240920998887 [details]

    2016

    • Verlegh, P., Voorveld, H., & Eisend, M. (2016). Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-10558-7 [details]

    2014

    • Smit, E. G., van de Giessen, W., Vandeberg, L., & Voorveld, H. A. M. (2014). Advertising effects in a media multitasking environment. In J. Huh (Ed.), The Proceedings of the 2014 Conference of the American Academy of Advertising (pp. 57)
    • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., Segijn, C. M., & Bronner, A. E. (2014). Are online buyers driven by offline search? The role of online & offline media in the purchase process of different types of products. In J. Huh (Ed.), The Proceedings of the 2014 Conference of the American Academy of Advertising (pp. 68)

    2012

    • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2012). Media guiding consumers across different stages of the purchase process (Abstract). In L. Robinson (Ed.), Proceedings of the Annual Conference of the Academy of Marketing Science. (pp. 90)
    • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2012). Media guiding consumers across different stages of the purchase process (Extended abstract). In M. Morrison (Ed.), The Proceedings of the 2012 Conference of the American Academy of Advertising. (pp. 30-31)
    • Voorveld, H., & van Noort, G. (2012). Moderating influences on interactivity effects. Advances in Advertising Research, 3, 163-175. DOI: 10.1007/978-3-8349-4291-3_13 [details]

    2011

    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). De effectiviteit van crossmediacampagnes. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2011, 63-79. [details]
    • Voorveld, H. (2011). The effectiveness of cross-media advertising under simultaneous media exposure: combining online and radio advertisements. Conference papers: International Communication Association: annual meeting, 2011. [details]
    • Voorveld, H., van Noort, G., & Duijn, M. (2011). Building brands with interactive websites? The influence of perceived interactivity and prior brand experience on brand relationship and brand image. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy. [details]

    2010

    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). The perceived interactivity of top global brand websites and its determinants. Advances in Advertising Research, 1, 217-233. DOI: 10.1007/978-3-8349-6006-1_15 [details]
    • Voorveld, H., Neijens, P., & Smit, E. (2010). Exploring the link between objectively and subjectively assessed interactivity on global brand websites. Conference papers: International Communication Association: annual meeting, 2010. [details]
    • Voorveld, H., Neijens, P., & Smit, E. (2010). The role of media sequence and involvement in cross-media campaigns. Conference papers: International Communication Association: annual meeting, 2010. [details]
    • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). (2010). Understanding website interactivity effects. In European Marketing Academy (EMAC), Denmark, Copenhagen Denmark.
    • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). (2010). Website interactivity effects explained by consumers’online flow experience. In Presented at the 60th ICA Annual Conference, Singapore Singapore.
    • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). (2010, May). Understanding Website Interactivity Effects. In European Marketing Academy (EMAC), Denmark, Copenhagen Denmark.
    • van Noort, G., Voorveld, H., & van Reijmersdal, E. (2010). Website interactivity effects explained by consumers' online flow experience. Conference papers: International Communication Association: annual meeting, 2010. [details]

    2009

    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Brand website studies: an integrated literature review. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 201-211). Antwerpen: Garant. [details]

    2018

    2016

    • Voorveld, H. (2016). Mediaorkestratie. (SWOCC; Vol. 71). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]
    • Voorveld, H. A. M. (2016). Socialmediabelevingsonderzoek. Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC).
    • Voorveld, H. (2016). Mediaorkestratie: Elke reclameboodschap op het best passende mediaplatform. Tekst[blad], 22(5/6), 26-29. [details]

    2014

    • Voorveld, H. A. M. (2014). Cross-media advertising. Key learnings. Hoofddorp: Sanoma.

    2011

    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). A 360° View of Multimedia Consumer Behavior. (MSI working paper). Amsterdam: MSI.

    2016

    • Voorveld, H. A. M. (Photographer). (2016). Win meer dan een award met Creative Media Advertising.. Web publication/site, Frankwatching, online trends, tips & tricks.Retrieved from https://www.frankwatching.com/archive/2016/11/23/win-meer-dan-een-award-met-creative-media-advertising-onderzoek/
    • Voorveld, H. A. M. (2016). Merken op social media: niet alleen bereik, maar ook beleving van belang. Marketingfacts.nl.
    • Voorveld, H. A. M. (2016). Geen eenheidsworst in de sociale arena. Marketing Rendement, (6), 4-5.
    • Voorveld, H. A. M. (2016). Merkcommunicatie voor de consumer journey. Clou, 77, 36.

    2018

    • Segijn, C. M., Araujo, T. B., Voorveld, H. A. M., & Smit, E. G. (2018). The Positive effect of related tweeting during a live television show on advertising effectiveness. Paper presented at Annual Conference of the American Academy of Advertising (AAA), New York, United States.
    • Voorveld, H. A. M., & Araujo, T. B. (2018). Persuasion via virtual assistants: The influence of modality and human name on persuasion knowledge, concerns and persuasive outcomes. Paper presented at International Conference on Research in Advertising (ICORIA), Valencia, Spain.
    • Voorveld, H. A. M., Araujo, T. B., Bernritter, S. F., Vliegenthart, R., & Rietberg, E. (2018). Offline advertising as a driver of consumers' online brand engagement on social media. Paper presented at Annual Conference of the American Academy of Advertising (AAA), New York, United States.

    2017

    • Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2017). Digital Magazine Advertising: Investigating The Persuasive Impact And Underlying Mechanisms Of Ad Interactivity In A Real-Life Setting.. Abstract from International Conference on Research in Advertising, Ghent, Belgium.
    • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017). Multiscreening and advertising effectiveness: The moderating role of task relevance.. Abstract from 67th International Communication Association Conference, San Diego, United States.
    • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017). The effect of related multiscreening on advertising effectiveness. The mediating role of attention and program involvement. Abstract from Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
    • Segijn, C. M., Araujo, T. B., Voorveld, H. A. M., & Smit, E. G. (2017). Multiscreening In Real-Life. Abstract from International Conference on Research in Advertising, Ghent, Belgium.
    • Voorveld, H. A. M., Araujo, T. B., Bernritter, S. F., Rietberg, E., & Vliegenthart, R. (2017). Cross media Effects on Consumer Engagement on Facebook: The Differential Effects of Advertising Spend.. Abstract from International Conference on Research in Advertising, Ghent, Belgium.

    2016

    • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Zwinkels, E. Y. M., & Smit, E. G. (2016). Is the TV still the first screen? An eye-tracking study on viewing behavior, reporting and effects of multiscreening. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2016). The Impact of Communication Features in Digital Magazines.
    • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2016). A Diary Study into the Prevalence of Multiscreening.
    • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2016). An Eye-Tracking Study into Multiscreening: Viewing Behavior, Reporting, and Effects.. Abstract from International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
    • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2016). Consumers’ Multiscreening Viewing Behavior, Reporting, and Effects: An Eye-Tracking Study. 107. Paper presented at 2016 Annual Conference of the American Academy of Advertising, Seattle, WA, United States.
    • Voorveld, H. A. M., van Noort, G., Muntinga, D. G., & Bronner, A. E. (2016). Social media experiences and appreciation for brand communication: the differentiating role of type of platform. Paper presented at ICORIA 2016, Ljubljana, Slovenia.
    • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2016). The effect of educational programs on consumers’ online behavioral advertising and cookie perceptions: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.

    2015

    • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015). Multitasking with second screen media. The persuasive effects and underlying mechanisms of multiscreening. 114. Paper presented at Paper presented at the Conference of the American Academy of Advertising, .
    • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015). The persuasive effects and underlying mechanisms of multitasking with second screen media. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, .
    • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015). The persuasive effects and underlying mechanisms of multitasking with second screen media. Abstract from Paper presented at the International Conference on Research in Advertising, .
    • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015). The persuasive effects and underlying mechanisms of multitasking with second screen media. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico., .
    • Voorveld, H. A. M., & Neijens, P. C. (2015). Do readers learn more or less from digital newspapers on tablets? A comparison of paper and digital newspaper reading and its effects. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, .
    • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). "I agree": The effect of consumer educational programs on consumer perceptions of online behavioral advertising and cookies.
    • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). "I agree"; The effects of consumer educational programs on consumer perceptions of online behavioral advertising and cookies. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, .
    • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). The effects of consumer educational programs on consumer perceptions of online behavioral advertising and cookies. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam, .
    • van Noort, G., Voorveld, H. A. M., Wottrich, V. M., & Smit, E. G. (2015). Online behavioral advertising and cookie practices: Do educational programs empower consumers?. Abstract from Paper presented at the International Conference on Research in Advertising, London, UK, .

    2014

    • Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2014). Effects of cross-media advertising: Explicit versus implicit measures.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
    • Voorveld, H. A. M., Segijn, C. M., Ketelaar, P., & Smit, E. G. (2014). Investigating the prevalence and predictors of media multitasking across countries.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
    • Voorveld, H. A. M., Segijn, C. M., Ketelaar, P., & Smit, E. G. (2014). Investigating the prevalence and predictors of media multitasking across countries.. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA, .
    • Wottrich, V. M., & Voorveld, H. A. M. (2014). Advertisers go creative! The effect of creative media choice on consumers' word-of-mouth and purchase intention. Abstract from Paper presented at the International Conference on Research in Advertising, Amsterdam, .
    • Wottrich, V., & Voorveld, H. A. M. (2014). Advertisers go creative! The effect of creative media choice on consumers’ word-of-mouth and purchase intention.. Abstract from Paper presented at the International Conference on Research in Advertising (ICORIA), Amsterdam, .

    2013

    • Smit, E. G., Voorveld, H. A. M., & van Noort, G. (2013). Online behavioral advertising: How privacy concerned groups cope with online behavioral advertising. Paper presented at Paper presented at the AAA Global Conference, .
    • Smit, E. G., Voorveld, H. A. M., & van Noort, G. (2013). Online behavioral advertising: do we know how to cope?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, .
    • Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2013). Explicit and implicit brand memory and evaluation in cross-media advertising. Abstract from Paper presented at the bi-annual Winter Conference of the NVP (Nederlandse Vereniging voor Psychonomie), Egmond aan Zee, The Netherlands, .
    • Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2013). The effects of cross-media advertising on explicit and implicit memory and brand choice. Abstract from Paper presented at the ICORIA Conference, Zagreb, Croatia, .
    • Voorveld, H. A. M., & Viswanathan, V. (2013). Observing how people multitask when watching different television genres.. Abstract from Paper presented at the International Conference on Research in Advertising, Zagreb, Croatia, .
    • Voorveld, H. A. M., Fakkert, M. S., & van Reijmersdal, E. A. (2013). How materialistic women’s copy-cat behavior is influenced by watching fashion TV series. Abstract from Paper presented at the International Conference on Research in Advertising, Zagreb, Croatia, .
    • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2013). Disclosing online behavioral advertising: Effects of the cookie-icon. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .
    • van der Goot, M. J., & Voorveld, H. A. M. (2013). Age differences in media multitasking: A diary study. Abstract from Paper presented at the meeting of the International Communication Association, London, UK, .
    • van de Giessen, W., Smit, E. G., & Voorveld, H. A. M. (2013). "Background Noise". A study on the processing of radio advertising while media multitasking.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .

    2012

    • Smit, E. G., Voorveld, H. A. M., van Noort, G., & Roosendaal, A. (2012). Online behavioural advertising: Do we know how to cope?. 38. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam, .
    • Voorveld, H. A. M., & Valkenburg, S. M. (2012). The fit factor: The role of fit between ads in understanding cross-media synergy. Paper presented at Paper presented at the International Conference on Research in Advertising, European Advertising Academy, Stockholm, .
    • Voorveld, H. A. M., & van der Goot, M. J. (2012). Media multitasking across age groups.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, .
    • Voorveld, H. A. M., Bronner, A. E., Neijens, P. C., & Smit, E. G. (2012). A new instrument to measure crossmedia consumer behavior in the purchase process.. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm, .
    • van Noort, G., Smit, E. G., van Doodewaard, J., van Tijn, S., & Voorveld, H. A. M. (2012). Fortune cookies? The effectiveness of the ‘cookie-icon’ as a warning for behavioural advertising.. 35-36. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam, .
    • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2012). Effects of disclosing online behavioral advertising. Paper presented at Paper presented at the International Conference on Research in Advertising, European Advertising Academy, Stockholm, .

    2011

    • Voorveld, H. A. M., & van Steenbergen, N. (2011). The effectiveness of cross-media advertising under simultaneous media exposure.
    • van Noort, G., & Voorveld, H. A. M. (2011). Social media in multimedia campaigns: examining the effect on perceived persuasive intent, brand and campaign responses. Paper presented at 10th International Conference on Research in Advertising (ICORIA), .

    2010

    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). (2010, February). Measuring interactivity of global brand websites..
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Exploring the link between objectively assessed interactivity and interactivity perceptions.
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Measuring interactivity of global brand websites.
    • van Noort, G., & Voorveld, H. A. M. (2010). (2010) An online flow perspective on consumer responses to website interactivity.
    • van Noort, G., & Voorveld, H. A. M. (2010). An online flow perspective on consumer responses to website interactivity. Abstract from Etmaal van de Communicatiewetenschap 2010, .
    • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). Understanding website interactivity effects. Paper presented at 39th EMAC Conference: the six senses - the essentials of marketing, .

    2009

    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Exploring the relationship between actual and perceived interactivity.
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Hoe consumenten reageren op websites. Een overzicht van tien jaar onderzoek..

    2014

    • Smit, E., Voorveld, H., Murre, J., & Vandeberg, L. (2014). Cross-media advertising affects explicit but not implicit consumer memory. Advances in Consumer Research, 42, 815.

    2010

    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Development of a coding instrument to measure interactivity of websites. Advances in Consumer Research, 37, 696. [details]

    Award

    • Voorveld, H. (2018). Runner-up Insights Scientist of the Year award (theme: digital advertising)..
    • Segijn, C. M., Voorveld, H. A. M. & Smit, E. G. (2017). ASCoR Baschwitz Young Scholar Award.
    • Voorveld, H. A. M. (2014). Jonge Haan 2014. Young talent award from the Genootschap voor Reclame (Society for Advertising) for a person (< 30 years) who brings innovative ideas to the advertising and marketing communication industry..
    • Voorveld, H. A. M. (2013). Research Fellowship Award by American Academy of Advertising..
    • Voorveld, H. A. M., Neijens, P. C. & Smit, E. G. (2012). The relation between actual and perceived interactivity. What makes the websites of top global brands truly interactive?.
    • Voorveld, H. A. M. (2010). Outstanding Paper Award 2010. Best article of the year published in Internet Research, entitled: "Consumers' responses to brand websites: An interdisciplinary review" Initiated by Emerald.
    • Voorveld, H. A. M., Neijens, P. C. & Smit, E. G. (2010). Outstanding Paper Award 2010. Best article of the year published in Internet Research, entitled: "Consumers' responses to brand websites: An interdisciplinary review".

    Membership

    • Voorveld, H. A. M. (2014). Board member., European Advertising Academy.
    • Voorveld, H. A. M. (2011). Member of the organizing committee, responsible for paper review, International Conference on Research in Advertising (ICORIA) 2011 Berlin.
    • Smit, E. G. & Voorveld, H. A. M. (2011). Organiser, ICORIA, annual conference of EAA.

    Talk / presentation

    • Voorveld, H. (speaker) (26-4-2018). Engagement with social media and social media advertising: The differentiating role of platform type, Symposium Digital Advertising , Amsterdam.
    • Voorveld, H. A. M. (invited speaker) (1-11-2017). Mediaorkestratie: masterclass Digital Marketing & Communicatie., Amsterdam Advanced Graduate School (AAGS).
    • Voorveld, H. A. M. (invited speaker) (5-2017). Mediaorkestratie, Cultuurmarketing.
    • Meijers, M. (speaker), Eelen, J. (speaker) & Voorveld, H. A. M. (speaker) (2016). Creative Media Advertising, SWOCC book presentation, Amsterdam.
    • Voorveld, H. A. M. (invited speaker) (26-6-2014). Managing your supervisors., Presentation at the PhD colloquium of European Advertising Academy, Amsterdam.
    • Voorveld, H. A. M. (speaker) (27-1-2014). De toekomst van het marketing communicatie vakgebied., Lecture at the Genootschap voor Reclame, Amsterdam.
    • Voorveld, H. A. M. (speaker) (13-9-2012). Media multitasking en de effectiviteit van cross-media campagnes, Presentation given at the symposium 15 jaar SWOCC, Amsterdam.
    • Voorveld, H. A. M. (speaker) (2010). (2010, February). Websites in brand communication: Interactivity and cross-media effects., Invited talk at UX University, a group of practitioners working in the field of internet and marketing..

    Others

    • van Reijmersdal, E. A. (organiser) & Voorveld, H. A. M. (organiser) (26-6-2014). Organizer PhD colloquium, Amsterdam, June 26 2014, no. of participants: 36. (organising a conference, workshop, ...).
    • van Noort, G. (organiser), van Reijmersdal, E. A. (organiser), Voorveld, H. A. M. (organiser), Neijens, P. C. (organiser), Smit, E. G. (organiser) & Verlegh, P. W. J. (organiser) (26-6-2014 - 28-6-2014). Organizer of the International Conference on Research In Advertising (ICORIA), Amsterdam, June 26-28, 180 participants., Amsterdam (organising a conference, workshop, ...).
    • Voorveld, H. A. M. (organiser) (2013). Member of the organizing committee, responsible for paper review of the International Conference on Research in Advertising (ICORIA) 2013 Zagreb, organized by the European Advertising Academy. (organising a conference, workshop, ...).
    • Smit, E. G. (organiser) & Voorveld, H. A. M. (organiser) (2012). Organizing Review proces ICORIA, annual conference of EAA. (organising a conference, workshop, ...).

    2019

    2017

    2010

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