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Psychology: Behavioural Data Science (track)


During this track, you will learn to analyse data about human behaviour, which is an important and valuable skill in today's society. The police use data to predict the risk of burglary by area and week of the year, whereas insurance companies adjust their prices based on client data. Schools adjust educational programmes based on what is known about student progress. Companies, public institutions and governmental organisations: they all use the continuous stream of big data to describe and predict human behaviour.

Language of instruction

🎓 Deep dive into big data, statistical learning techniques, psychological measurement and how to apply this in practice

Master's Week 4-8 Nov
Master's Week 10 -14 Feb
Here's why you want to study Behavioural Data Science at the UvA

Real life challenges

You will gain experience in applying your acquired knowledge and skills


Education with a small-group teaching approach

Big data, statistics and psychological measurements

You will be equipped with in-depth knowledge of relevant big data and machine learning techniques

Career prospects

Graduates can work in many different areas: consultant, data analyst, data manager, test developer, methodologist, and researcher

Is Behavioural Data Science right for you?

Yes, if you are interested in: 

  • working with big data collected with modern digital technology 
  • applying machine learning and advanced stats to real data 
  • math, programming, statistics, and the challenge to discuss this with potential clients 

Discover other tracks in this Master's programme

Behavioural Data Science is one of the tracks in the Master's programme in Psychology

These are the other tracks:

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Facts & Figures
Degree programme
MSc Psychologie
60 ECTS, 12 months
Language of instruction
Starts in
CROHO code
Roeterseiland campus