Psychology: Social Influence (track)
How can we influence everyday choices, like discouraging cycling in pedestrian areas or using reusable water bottles? Why do some advertising campaigns succeed with emotional appeals, while others miss the mark? For governments, organisations and companies, influence the behaviours of consumers and citizens isn’t just a goal, it’s a critical pathway to impact. In this master’s programme, you’ll learn to develop strategies that effectively inspire action.
Language of instruction
English
Mode
Full-time
Location
🎓 Unique use of social psychology to ethically influence people's behaviour and solve societal issues
Feb10
Master's Week 10 -14 Feb
Nov15
Master's Week: 15-21 Nov
Why choose Social Influence at UvA?
Small-scale
engage in active learning, with a student-centered approach
In-depth exploration
of both commercial and non-commercial forms of behavioural influence
Analyse case studies
to develop practical skills in behavioural analysis
Evidence-based approach
apply scientific knowledge and methods to develop effective interventions
Is Social Influence right for you?
Yes, if you are interested in:
- The social psychology that drives human behaviour
- Understanding the principles of social influence
- Developing evidence-based interventions for societal problems, creating marketing strategies, doing applied research or solving other human behaviour challenges
- Working on applied questions together with other students
- Pursuing a non-academic career in government, NGO, or marketing
Discover the Master’s programme & tracks
The Social Psychology programme group offers specialisations in three tracks. Social Influence is one of them.
The other tracks are:
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Facts & Figures
- Degree programme
- MSc Psychologie
- Mode
- Full-time
- Credits
- 60 ECTS, 12 months
- Language of instruction
- English
- Starts in
- September
- RIO code
- 66604
- Location
- Roeterseiland campus