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The Research Master's in Communication Science spans two years, with full-time on-campus study. During this time, you'll dive into the latest research in communication science, blending broad theory with specialised courses in political, persuasive, corporate, or entertainment communication. Alongside this, you'll learn about research methods and can apply your knowledge and skills by doing communication research either at a university or during an internship in a professional setting.
  • Year 1: The foundation

    You begin your Research Master's journey with a foundational year that includes core theoretical and methodological courses. In this period, you will grasp essential theories, values, and research skills vital for becoming a proficient Communication Science researcher. It lays the groundwork for your growth in the field.

    During this foundational year, you will follow the mandatory theoretical courses as part of your core substantive coursework:

    • Understanding Communication Theory
    • Good Research Practices
    • Advancing and Building Communication Science Theory

    These courses will give you an insight into the major theories in the field of communication science, as well as the philosophical and practical understanding of what good research is.

    In addition, you will follow five core methodological courses to obtain core methods and analytic skills, namely:

    • Using R for Data Wrangling, Analysis, and Visualization
    • Survey Design
    • Experimentation in the Social Sciences
    • Content Analysis
    • Qualitative Research Methods

    You will also follow the course Evaluating Research to prepare you for your so-called ‘flex semester’ and you will follow a themed elective course of your choosing.

  • Year 2: Academic or Professional specialisation

    After completing the foundational year, you will have the chance to customise your studies during the third ‘flex semester', by choosing either an Academic or Professional specialisation. This allows you to personalise your journey and focus on areas that match your scholarly goals.

    In short, the Academic Specialisation focuses more on methodological training and academic research, while the Professional Specialisation emphasises practical research experience in professional settings.

    Academic Specialisation:

    • You are interested in further academic research or pursuing a career in academia
    • In the third semester, you'll follow a theoretical elective along with methodological courses in Structural Equation Modeling, Big Data, and Analysis of Longitudinal Data
    • The semester concludes with a 6 EC ASCoR research internship

    Professional Specialisation:

    • You are seeking practical experience in a professional setting, such as corporations, organisations, or industry sectors related to communication science
    • In the third semester, you'll follow a theoretical elective and one methodological course
    • The semester concludes with an 18 EC internship at a company or organisation

    In your final semester, you will complete your methodological coursework and follow the course Science Communication. This course enhances your ability to communicate scientific concepts effectively to diverse audiences. You will also complete your thesis.

  • Internship

    In your third semester, you will do an internship. Since coursework accompanies your internship, it must be conducted in the Netherlands.

    Academic Specialisation: In addition to the methodological courses, you'll undertake a 6 EC ASCoR research internship, collaborating on cutting-edge projects alongside ASCoR researchers in the academic field.

    Professional Specialisation: In addition to one methodological course, you'll undertake an 18 EC internship at a company or organisation of your choice (with guidance and approval from the internship coordinator). During this internship, you'll be expected to actively participate in research activities and report your findings.

  • Thesis

    In your final semester, you will complete your thesis, where you are expected to independently demonstrate your ability to navigate the empirical cycle, from generating ideas to collecting data, conducting analysis, and producing a comprehensive write-up. Throughout this process, you will receive guidance from your assigned thesis supervisor.

COURSES SEM 1 SEM 2 SEMESTER 1 SEMESTER 2 EC
  • Understanding Communication Theory
    Period 1
    6

    Dive into the key theories, concepts, and fields of communication science. In this course, you’ll learn how (social) media is used, received, and affects people across areas like political and persuasive communication. You’ll also learn how the field has developed and where it’s heading. This course gives you the solid foundation you need to start thinking critically about theory and prepares you for the next step in your Research Master's.

  • Good Research Practices
    Period 1
    6

    How do you spot and avoid questionable research practices? Apply good ones that make your work clear, transparent, and reliable. Learn all about open science, preregistration, transparent reporting, and reproducible workflows. You'll gain the tools to do research that others can trust—and that you can be proud of. This course is essential for doing solid, credible research in communication science.

  • Advancing and Building Communication Science Theory
    Period 2
    6

    Discover how communication theories work and how you can improve them. You will explore what theory is, how strong theories are built, and the differences between micro, meso, and macro level theories. You will practice analysing and evaluating existing theories and learn clear strategies to advance or build theory yourself. This course helps you take your first steps as an independent communication scientist.

  • Using R for Data Wrangling, Analysis, and Visualisation
    Period 2
    6

    Develop your skills to work with data using R, the standard analytical tool in social science research. This is a hands-on course, in which you will clean, analyse, and visualise data, and create clear tables and graphs. You’ll also learn how to make your research reproducible using Quarto. By the end, you can turn raw data into professional, transparent research reports.

  • Evaluating Research
    Period 3
    6

    Learn how to judge the quality of academic and professional research and understand what their results really mean. In this course, you will discuss theory- and problem-based research, assess strengths and limits, and translate findings into clear implications for research or practice. You will also learn to reflect on your own assumptions, helping you prepare for a future as an academic or professional researcher.

  • Substantive Master's Elective Course
    Period 4
    6

    In this programme you choose two electives (one per year). The selection of electives may vary each semester. These electives allow you to create a curriculum that suits your interests best. You might dive into Investigative Journalism or learn more about Corporate Social Responsibility. Maybe you choose Climate Change Communication or prefer Persuasive Design in a Digital Era. There are lots of options for you to explore.

  • Survey Design
    Period 4
    6

    Learn how to design high-quality surveys and understand what makes survey data reliable. In this course, you will study the strengths and limits of different survey types, learn current best practices, and see how people respond to questions. You will work on your own questionnaire and practice choosing survey modes, sampling methods, and quality checks. By the end, you can critically assess survey designs and apply them to your own research.

  • Experimentation in the Social Sciences
    Period 5
    6

    This course introduces different experimental designs and helps you understand their strengths and limits. You will design your own experiment, choose clear operationalisations, and create a pre-analysis plan. You will also analyse experimental data and learn how to run transparent, reproducible studies using open science practices.

  • Content Analysis
    Period 5
    6

    Discover how to study media content in a systematic and reliable way. In this course, you will learn the theory and logic of quantitative content analysis and practice every step of the research process. Working in small teams, you will design and carry out your own content analysis project. During this project, you will learn how to deal with common problems, so you can draw clear and reliable conclusions from media content.

  • Qualitative Research Methods
    Period 6
    6

    In this course, you will work with interviews, focus groups, observations, and qualitative content analysis. You will design your own focus group study, practice collecting data, and learn how to analyse qualitative data in a clear and systematic way. You will also reflect on how qualitative research adds meaning to data-driven and AI-based research.

COURSES SEM 1 SEM 2 SEMESTER 1 SEMESTER 2 EC
  • Thesis Preparation Seminar
    Period 1
    Period 2

    Prepare for your Research Master’s thesis and take the first steps toward your own research project. In this course, you will learn how the thesis process works, explore current research themes in your track, and develop a first thesis proposal. With guidance from a senior researcher, you will choose a topic and research question. Additionally, you will have the opportunity to look for an ASCoR researcher yourself, who will supervise you in your thesis. This way so that you are ready to start your thesis in the final semester.

  • Substantive Master's Elective Course
    Period 1
    6

    In this programme you choose two electives (one per year). The selection of electives may vary each semester. These electives allow you to create a curriculum that suits your interests best. You might dive into Investigative Journalism or learn more about Corporate Social Responsibility. Maybe you choose Climate Change Communication or prefer Persuasive Design in a Digital Era. There are lots of options for you to explore.

  • Academic specialisation: Structural Equation Modelling
    Period 1
    6

    In this course, you will learn the principles of Structural Equation Modelling (SEM), a key method for analysing relationships in large datasets. You will apply it to real data using AMOS software. You will also practice reporting results and testing published findings. By the end, you will be able to design, run, and interpret SEM analyses confidently.

  • Academic specialisation: Big Data I
    Period 2
    6

    Explore how to collect and analyse large-scale online data for social science research. In this course, you will learn how to scrape online data , prepare it for analysis, and use tools like Python, automated content analysis, and basic machine learning. You will gain hands-on experience turning dynamic online data into meaningful insights, while understanding the challenges and opportunities of working with big, constantly changing datasets.

  • Academic specialisation: Longitudinal Data Analysis
    Period 2
    6

    Learn how to study change over time using advanced statistical models. In this course, you will work with longitudinal data to track how variables develop and influence each other. You will estimate and interpret models like latent growth and cross-lagged panel models, report findings clearly, and learn how to ask research questions about processes that unfold over time.

  • Academic specialisation: ASCoR Research Internship
    Period 3
    6

    Under the supervision of an ASCoR researcher, you will gain hands-on experience on what it is like to do research in an academic environment. During your internship, you will participate in the conduct of an empirical research project. You will critically reflect on your own knowledge and practices and communication research practices within academic organisations in general, in dialogue with your academic supervisor. Doing this, you will strengthen your academic research skills.

  • Professional specialisation: Big Data I OR Longitudinal Data Analysis
    Period 2
    6

    See descriptions for these courses above.

  • Professional specialisation: Professional Internship
    Period 1
    Period 2
    Period 3
    18

    Gain hands-on experience as a professional researcher in media and communication. During this internship, you will work on real research projects or provide research-based advice in an organisation, while developing your skills in collaboration, problem-solving, and communication. You will reflect on your learning, contribute to meaningful work, and start building a professional network. This will help you prepare for a future career as a skilled research professional in media and communication.

  • Science Communication
    Period 4
    6

    How do you make scientific research meaningful and accessible to different audiences? In this course, you will use key science communication theories and practice storytelling, message framing, and audience engagement. You will also reflect on challenges like misinformation and public trust. By the end, you will be able to connect your thesis proposal to societal relevance and ethical, impactful science communication.

  • Big Data II OR Qualitative Analysis of Media Content
    Period 4
    6

    Choose between two methods courses in communication research. Big Data II teaches you how to use modern computational tools to study patterns in large datasets building on skills obtained in Big Data I. You will also reflect on ethical and societal impacts of big data analyses. Qualitative Analysis of Media Content shows you how to study media, social debates, or online discussions in depth, and turn your observations into meaningful insights. Both courses give hands-on experience and prepare you for independent research.

  • Thesis
    Period 5
    Period 6
    18

    Complete your Research Master’s by conducting your own independent study in communication science under the supervision of an ASCoR researcher. You will design a research proposal, collect and analyse data, and write a full thesis. You will apply your knowledge creatively, generate new insights, and present your research. You will demonstrate your ability to plan, carry out, and report on a full-scale research project independently.

Compulsory course
Elective
Specialisation
Find more information in the online course catalogue
Lecturer with white shirt and medium long hair
Experimentation is arguably one of the most important methods of studying social processes. Dr. Eline Smit about Experimentation in the Social Sciences, read more
Extra information
  • Workload & Teaching method

    In the Research Master's programme, you will be fully immersed in campus life. Your time will mostly be spent studying independently, with about 8 hours of class meetings per week, on average. Our teaching approach emphasizes commitment. Tutorials are the main teaching method, with groups typically consisting of 20 to 25 students. You are encouraged to actively participate in tutorials by preparing for meetings, giving presentations, working on small research projects, and engaging in discussions.

Frequently asked questions
  • What’s the added value of a Research Master’s?

    More time, more depth. You will do an internship, work closely with top researchers, and explore topics that match your curiosity, from AI to sustainability or political communication. 

    It’s a chance to grow as a scholar and apply what you learn in the real world. 

  • What is the focus of the programme?

    You will build a strong foundation in theory and methods, with space to follow your own interests. Through electives and your thesis, you bring your perspective to the questions that matter to you, shaping a degree that truly reflects your voice as a researcher. 

  • Why is research important?

    Research helps us understand how communication works and why it matters. In this two-year programme, you will dive into meaningful questions and learn how to answer them with strong methods. 

    Research skills are in demand across sectors, from media to tech, policy, and academia, giving you the tools to shape your own career path. 

  • Is it possible to have a side job next to my Research Master’s?

    It is very personal how you experience the workload and how much effort your side job takes. Keep in mind that the Research Master’s programme is an intense full-time study and takes up about 40 hours a week (8 contact hours and 32 hours of self-study). The week before the start of the programme/semester, you can see on which days you will have lectures and tutorials which can help in making your (work) planning.

  • Who teaches in the Research Master’s programme?

    You will learn from leading scholars in Communication Science, experts who explore how communication shapes fields like entertainment, politics, health, journalism, and corporate culture. 

    They don’t just study these topics; they define how we understand them. And they bring that insight directly into the classroom.