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Communication Science: Persuasive Communication
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Career Prospects

The career prospects for our alumni are good. A recent study (2020) shows that graduates who started looking for a job immediately after graduation have found a suitable job within on average 3,5 months (n=235).

Where do our graduates work?

Because of the combination of marketing and health communication and the rapid developments in these fields, the career opportunities are broad. Recent graduates are now active in advertising agencies, research companies, governmental bodies, health institutions, charities or private sector corporations. They acquire for example positions as: 

  • Campaign developer in advertising or health
  • Marketing communication strategist
  • Public information expert
  • Communication consultant
  • Policy worker in broadcasting or health care
  • Brand manager
  • Social media agent
  • Market researcher
  • Academic researcher
'During this master, I learned theories that form the background of all the things that I do now as a senior media planner at Universal Media.’

Jasmijn Bouwmeester, The Netherlands, Alumna of the Master Persuasive Communication, talks about her experiences as a student and how that relates to her current job in this video testimonial.

Career coaching during the Master’s track Youth at Risk

You can make use of a wide variety of career tools and support from the UvA Student Careers Centre (SCC) during your studies. The SCC organises career events, workshops, training courses, as well as CV checks, interview practice sessions and much more.

Career events

The UvA Student Careers Centre organises several events for Bachelor's and Master's students from all disciplines. They include workshops, labour market trends, inspiring speakers, CV check, contact with employers, having a professional LinkedIn photo taken and best practices for applying to jobs.

Communication Science on the spot

Five times a year, the Graduate School of Communication hosts a colloquium series called Communication Science on the Spot. During these sessions, a communication professional is interviewed by a Graduate School lecturer or researcher. Attendees are always encouraged to ask questions and join the conversation in order to help stimulate a lively debate. Previous speakers include Maurice de Hond, Geerte Udo (iAmserdam), Kay van de Linde and Ashley Vinson (Twitter).

Career Matters workshops

We regularly organise events and workshops under the name Career Matters that help you prepare yourself for entry into the job market. The workshops are designed to help you gain practical, relevant skills that will help improve your employability after graduation. Think of topics related to online marketing for example, such as Search Engine Optimization (SEO), Google Analytics or Social Advertising, or to the field of journalism, such as writing an effective press release or a journalistic blog.