Communication Science: Persuasive Communication

Master

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This programme addresses communication processes that are intended to achieve specific persuasive goals in marketing and health communication. With the digitisation of the media, marketing- and health communication are increasingly shifting towards more personalised and hidden forms of persuasion such as data-driven advertising, health apps, or the use of influencers. Study both the opportunities and challenges of modern and more traditional forms of persuasive communication.

Language of instruction

English

Mode

Full-time

Location

Roeterseiland campus

🏆 World-class scholars

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Why study Persuasive Communication at the UvA?

Learn from excellent and renowned lecturers

Tailor the programme to your taste

Study in a fascinating and media-saturated environment

Is Persuasive Communication right for you?

You are interested in how people use media and how to reach your target audience.
You want to know how to develop and evaluate evidence-based marketing and health communication messages and campaigns.
You want to study the hot topics in the field of persuasive communication like influencer marketing, social media engagement, persuasive design, VR/AR, algorithms, and AI.
You want to learn more about how persuasive communication can be used to improve (mental) health, digital well-being, and sustainable behaviour.

I was curious to learn the most effective techniques to communicate as a professional marketer. Student Angela Bonanno about her experiences Read more

Facts & Figures

Degree programme: MSc Communication Science
Type: Regular study programme
Mode: Full-time
Credits: 60 ECTS, 12 months
Language of instruction: English
Starts in: February, September
CROHO code: 66615
Location: Roeterseiland campus