Online open day
Do you want to know more about Persuasive Communication? You can visit our online open day page any time to delve into this study programme. Watch videos, talk to students and deepen your knowledge. Or sign up for an online event or open day.
Discover the Master’s programme & tracks
Within the Master's Communication Science you specialize in one of the following four tracks:
- Persuasive Communication (Communication Science)
- Corporate Communication (Communication Science)
- Entertainment Communication (Communication Science)
- Political Communication (Communication Science)
In this Communication Science Master’s track, you will study a variety of marketing and health communication theories, and learn how to apply these theories to challenging problems of consumer and health-related behaviour. By using the latest scientific insights, you will learn how and under which conditions communication can be used as a strategic tool to inform and influence people. Particular attention is paid to communication through new media and technologies, including interactive and social media.
Professor Guda van Noort & Student James Trusler
Why study Communication Science at the UvA?
This high-level Master’s prepares you for a variety of jobs creating broad employability including:
- Campaign developer in advertising or health
- Marketing communication strategist
- Public information expert
- Policy worker in broadcasting or health care
- Social media manager
- Academic researcher
Is the Master's track: Persuasive Communication for you?
- have an interest in how people use media and how you can reach your target audience?
- want to know how to develop and evaluate marketing and health communication messages and campaigns?
- want to develop yourself as a communication professional?
- have a Bachelor’s degree equivalent to a Dutch university bachelor degree in the field of communication science or a related discipline, with sufficient background in quantitative methods and statistics?
- have sufficient English language skills and want to study in an international environment?
Then Persuasive Communication is the right Master's track for you!