Persuasive Communication (Communication Science)
Every day, we're bombarded with persuasive messages, urging us to buy products or change our behaviours. Yet, many of these attempts could be improved. Want to stand out? In this Master's programme you'll learn how to achieve specific persuasive goals in marketing and health communication and create impactful messages that cut through the noise.
Language of instruction
English
Mode
Full-time
Location
š #1 in Communication & Media Studies according to the QS World University Rankings by Subject 2025
Feb09
Master's Week 9 -12 Feb
Nov02
Master's Week: 2-6 Nov
Why study Persuasive Communication at the UvA?
Focus on marketing & health
How?
Master both marketing practices and impactful health communication, building expertise for work fields that are increasingly vital and in high demand for skilled professionals.
Number 1 in the world
Read more
Benefit from world-class teaching in a programme ranked #1 worldwide in Communication & Media Studies according to QS World University Rankings for the 8th year in a row.
Personalised & research-driven learning
How?
Shape your Masterās around your interests, dive into self-chosen research topics, and engage with top lecturers in small, interactive seminars.
Is Persuasive Communication right for you?
- You are interested in how people use media and how to reach your target audience.
- You want to know how to develop and evaluate evidence-based marketing and health communication messages and campaigns.
- You want to study the hot topics in the field of persuasive communication like influencer marketing, social media engagement, persuasive design, VR/AR, algorithms, and AI.
- You want to learn more about how persuasive communication can be used to improve (mental) health, digital well-being, and sustainable behaviour.
Copyright: Sara-Jane van der Vegt
I was curious to learn the most effective techniques to communicate as a professional marketer.Student Angela Bonanno about her experiences Read more
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Facts & Figures
- Degree programme
- MSc Communication Science
- Type
- Regular study programme
- Mode
- Full-time
- Credits
- 60 ECTS, 12 months
- Language of instruction
- English
- Starts in
- February, September
- RIO code
- 66615
- Location
- Roeterseiland campus