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Psychology: Behavioural Data Science (track)

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Understanding data about human behaviour is an important and valuable skill in today's society. The police use data to predict the risk of burglary by area and week of the year, whereas insurance companies adjust their prices based on client data, and schools adjust educational programmes based on what is known about student progress. Companies, public institutions and governmental organisations: they all use the continuous stream of big data to describe and predict human behaviour.

Online open day

Do you want to know more about Behavioural Data Science? You can visit our online open day page any time to delve into this study programme. Watch videos, talk to students and deepen your knowledge. Or sign up for an online event or open day.

Martha, student Behavioural Data Science

Student Martha always liked solving puzzles. As she got older, she got quite interested in human behaviour and psychology. In this Master's track, while programming, she saw the connection between solving a puzzle and a programming task. In this video, she shows you what a day in the life of a student looks like.

Study programme

Unlocking the full potential of these vast amounts of behavioural data requires a thorough understanding of data science techniques and human behaviour modelling. The Behavioural Data Science Master's track aims to combine the two. The programme draws on knowledge of psychology, research methodology and applied statistics at the undergraduate level, followed by training in advanced (big) data techniques, academic skills, as well as practical and professional skills.

Gain experience in applying your acquired knowledge and skills to

Real life challenges

Education with a

small-group teaching approach

Deep dive into

big data, statistical learning techniques, psychological measurement and how to apply this in practice

Very good career prospects


There is a high demand for trained data scientists, which means that the career prospects are very promising. The career prospects are therefore very good. This master's track covers a wide range of topics and skills. You have the opportunity to specialise in specific areas of behavioural data science.

Graduates of the track have gone on to work as:

  • consultants
  • data analysts
  • data managers
  • test developers
  • methodologists
  • researchers

Is Behavioural Data Science for you?

Are you interested in

  • working with big data collected with modern digital technology?
  • applying machine learning and advanced stats to real data?
  • studying in a personal and inspiring environment?
  • math, programming, statistics, and are you up to the challenge to discuss this with potential clients?

Then Behavioural Data Science might be the track for you!

Facts & Figures
Degree programme MSc Psychologie
Mode Full-time
Credits 60 ECTS, 12 months
Language of instruction English
Starts in September
CROHO code 66604
Location Roeterseiland campus