- Start in September or February: The UvA Business School is one of the few institutions in the Netherlands offering a February start for this Master’s.
- Excellent career perspectives: Our Economics and Business Career Centre offers you plenty of support in exploring your options, developing soft skills and connecting to companies.
- Business seminars in the Theatre: Prominent speakers from leading companies in a series of inspirational seminars such as Ahold Delhaize.
- Top-ranked university: The Amsterdam Business School belongs to the 1% of Business Schools in the world to hold the prestigious Triple Crown accreditation.

Hi, I'm Anton! I'm a Master's student in Business Administration from Russia. Got questions about studying at the UvA? Get in touch!Chat with Anton
Is Digital Marketing for you?
- You are interested in the impact of digitisation of the business environment on marketing processes and outcomes. In this track you will combine academic concepts and the real-life business environment.
- A digital world provides opportunities for using data as input for improved marketing decision-making. This track incorporates the role of such analytics and metrics in the broader function of marketing.
- The curriculum of the Digital Marketing track has a strategic focus. This means that analysing how current technologies affect the development and implementation of marketing strategy will be part of the programme.
- The track offers opportunities for cross pollination and collaboration with students from the complementary Consumer Marketing track, via shared course work and assignments.
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Explore all MSc Business Administration tracks
Digital Marketing is one of the tracks you can opt for in our Master's in Business Administration. Take a look at the other tracks.