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Master
Entrepreneurship and Innovation (Business Administration)
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The programme

Entrepreneurship and Innovation is one of the tracks of the Master's Business Administration. During your Master's you will follow 5 general courses and 3 track-specific courses. You will finish with a thesis. If you have a fundamental drive to challenge the corporate environment, you can participate in one of our Honours programmes.

COURSES SEM 1 SEM 2 SEMESTER 1 SEMESTER 2 EC
  • Ethics and the Future of Business
    Period 1
    4

    The purpose of this course is to explore the trends, core concepts, theories, and approaches of business ethics and corporate sustainability. The course is divided into a general part and a track-specific part.

  • Theories of Entrepreneurship and Innovation
    Period 1
    6
  • Business Seminar and Managerial Skills
    Period 1
    Period 2
    Period 3
    2
  • Entrepreneurship in the Digital Economy
    Period 2
    6

    The digital economy is transforming how businesses are structured, how firms interact, and how consumers purchase goods and services. This course provides a series of frameworks for creating and managing ventures founded around digital technologies or digital business models. You will obtain an insight into digital entrepreneurship and understand the critical factors needed to develop a successful start-up in the digital economy.

  • Innovation Management
    Period 2
    6

    In this course, you will obtain an insight into how innovative companies discover, develop and exploit opportunities for new products, services and business models. You will discuss theories on entrepreneurial and innovation networks such as design thinking, sustainability, digital innovation and business modelling. And apply the acquired knowledge in real-life innovation projects of ventures and corporations, such as ING. You will also gather valuable insights into how firms create and manage innovations from guest lecturers from highly reputable companies.

  • Research Foundations & Thesis Proposal Entrepreneurship and Innovation
    Period 3
    6

    This course is meant to support you in writing you research proposal for you Master's thesis. During the course, you will learn how to change a general topic into a specific research proposal.

  • Business Seminar and Professional Skills 1 & 2
    Period 4
    Period 5
    2

    To prepare you for your professional career, this course is a combination of a series of corporate guest lecturers in Royal Theatre Carré and an offering of professional skills training e.g. Presentation Skills, Programming with Python and more.

  • Restricted-choice electives: Methods-Workshops
    Period 4
    2
  • Restricted-choice electives: Analysis-Workshop
    Period 5
    2
  • Restricted-choice electives: Business Lab Electives
    Period 4
    Period 5
    12

    In The Business Lab, you can choose from a wide selection of electives we call business labs. Each one is connected to a corporate partner. You will be challenged to solve real-world business issues, working in international teams and presenting your solution to the company.

  • Master's Thesis Entrepreneurship and Innovation
    Period 4
    Period 5
    Period 6
    12
Compulsory course
Elective
Specialisation

Honours programmes

Highly motivated students can participate in the Master's Business Administration Honours programmes Sustainability or Data Driven Management. These challenging programmes are a great chance to stand out for future employers.

Copyright: iStock-1292653388-Halyna Kabanets
The programme turned out to be incredibly practical and autonomous. Mauricio Vallejo Isaza - track Entrepreneurship and Innovation Read about Mauricio's experiences with this Master's

Experience the programme

Real-life case: Heineken and open innovation

Great ideas can come from anywhere, right? That’s what Heineken was thinking when they created their own crowdsourcing platform: a ground-breaking way to facilitate the creation and exchange of ideas for innovation on brewing technology, beer recipes, packaging and sustainability. Discuss how Heineken designs and manages its open innovation process to maximise the creative output of its innovation communities. What can other companies learn from this?

Contemporary issues

Examples of real-life business cases and company projects you will discuss:

  • Samsung vs Apple: How to evolve from a follower to an innovation leader?
  • Deloitte Digital: How to use big data for innovations? How to manage innovations that disrupt not only other industry players, but also your own organisation?
  • Bunq and the future of online banking: How will the financial market change in the following decades? How do blockchain technologies transform and disrupt the financial and other industries? What opportunities do entrepreneurs have to disrupt these markets?
  • Circular economy in Amsterdam: How can we make Amsterdam more sustainable?
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