Entrepreneurship and Innovation is one of the tracks of the Master's Business Administration. During your Master's you will follow 5 general courses and 3 track-specific courses. You will finish with a thesis. If you have a fundamental drive to challenge the corporate environment, you can participate in one of our Honours programmes.
The purpose of this course is to explore the trends, core concepts, theories, and approaches of business ethics and corporate sustainability. The course is divided into a general part and a track-specific part.
The digital economy is transforming how businesses are structured, how firms interact, and how consumers purchase goods and services. This course provides a series of frameworks for creating and managing ventures founded around digital technologies or digital business models. You will obtain an insight into digital entrepreneurship and understand the critical factors needed to develop a successful start-up in the digital economy.
In this course, you will obtain an insight into how innovative companies discover, develop and exploit opportunities for new products, services and business models. You will discuss theories on entrepreneurial and innovation networks such as design thinking, sustainability, digital innovation and business modelling. And apply the acquired knowledge in real-life innovation projects of ventures and corporations, such as ING. You will also gather valuable insights into how firms create and manage innovations from guest lecturers from highly reputable companies.
This course is meant to support you in writing you research proposal for you Master's thesis. During the course, you will learn how to change a general topic into a specific research proposal.
To prepare you for your professional career, this course is a combination of a series of corporate guest lecturers in Royal Theatre Carré and an offering of professional skills training e.g. Presentation Skills, Programming with Python and more.
In The Business Lab, you can choose from a wide selection of electives we call business labs. Each one is connected to a corporate partner. You will be challenged to solve real-world business issues, working in international teams and presenting your solution to the company.
Highly motivated students can participate in the Master's Business Administration Honours programmes Sustainability or Data Driven Management. These challenging programmes are a great chance to stand out for future employers.
Great ideas can come from anywhere, right? That’s what Heineken was thinking when they created their own crowdsourcing platform: a ground-breaking way to facilitate the creation and exchange of ideas for innovation on brewing technology, beer recipes, packaging and sustainability. Discuss how Heineken designs and manages its open innovation process to maximise the creative output of its innovation communities. What can other companies learn from this?
Examples of real-life business cases and company projects you will discuss:
If you have completed your curriculum, you can do an internship or go on an exchange abroad. For international students it is an excellent opportunity to experience the Dutch labour market.
Are you interested in learning Dutch? There are various options available to maximise your Dutch experience and prepare for your future job in the Netherlands.
Many of our students are members of a study association. It is fun and useful for your future career at the same time. Faculty student associations are a great way to meet fellow students and future employers. They organise study trips (abroad), career events, weekly debates and social events. You can also purchase your textbooks and course syllabi at reduced rates.
Overview Study Associations
Amsterdam has a thriving student community with many activities organised outside of the university’s grounds. You will find student associations focusing on networking, specific interests and sports. It is only at sororities and fraternities that you can expect an initiation ritual (hazing).
At university, you are entitled to make your voice heard and assess the quality of your own education. Students can participate in the discussion on the university's education policy in various ways, such as by joining the Programme Committee, the Faculty Student Council or the first-year focus group. You can also stand for election and dedicate your efforts to the programme and your fellow students.