Solve complex business issues
How should businesses respond to the opportunities of new technology, digital marketing and globalisation? Why are some start-ups successful in developing new products and markets while others are not?
To solve such complex business issues, you need specialist knowledge and the ability to collaborate with other disciplines. We train you to study current research literature and subsequently apply that know-how to problems that companies face today.
Prepare to get convinced. Take 90 seconds to find out why you should study MSc Business Administration at the University of Amsterdam. View the highlights of this study programme and elevate your career in 1 year.
Strong international focus
Doing business internationally is reflected in all parts of our course design.
Be prepared to team up with fellow students from all over the world, which offers you the opportunity to widen your perspective and have an extraordinary learning experience. What about career opportunities?
The February-start programme
You can tailor the programme to your needs and interests.
Choose from 3 tracks
- International Business
Learn about the challenges multinationals face when doing business abroad and help them make the right choices.
- Digital Marketing
Explore the impact of the digitised business environment on marketing processes and customer value creation. And help organisations benefit from digital technology.
- Consumer Marketing
Gain an in-depth understanding of consumer characteristics and help organisations improve their marketing through better consumer insight.
- International Business
Inspiring kick-off in DeLaMar Theatre
You will kick off your studies with 'UvA in DeLaMar', a series of inspirational seminars featuring prominent speakers from leading companies such as ING, L’Oréal, Vodafone, Ahold Delhaize, VandeBron and Google. They will present their visions on current business issues and share their insights and experiences.Inspiring kick-off in DeLaMar Theatre
Choose your electives from our Business Lab
In our Business Lab you can choose from a wide selection of electives we call business labs. Each one is connected to a corporate partner. You will be challenged to solve real-life business issues, working in international teams and presenting your solution to the company.
The Master’s thesis is the final requirement for your graduation. It is your chance to dive deep into a topic that you are enthusiastic about. A professor in your field of choice (track) will supervise and support you in writing your thesis.
Upon graduation, you will be awarded the title Master of Science (MSc).
- Internship and exchange
Application and entry requirements for February 2024 intake
Students with an international degree
Follow these steps to apply for the February 2024 intake.
Make sure to prepare and plan these tests before the application deadline; test dates fill quickly and it can take several weeks before you receive your results:
- An English language proficiency test with a sufficient score
- A GMAT test with a sufficient score
- Students with a Dutch degree from another faculty or University
Current Bachelor’s and pre-Master's students at Economics and Business/Transition minor students (doorstroomminor) from the HvA, HR or Hogeschool Den Haag
Do you want to start the Master’s programme in Business Administration on 1 February 2024? You can find info on applying for the Master’s on the student website. You don't have to apply in Embark.
Application deadlines for February 2024 start:
For Non-EU/EEA students with an International degree:
- If you require a Visa and/or would like to apply for UvA - Housing: 1 November 2023
For EU/EEA students with an International degree:
- If you would like to apply for UvA - Housing: 1 November 2023
- If you don't want to apply for UvA - Housing: 1 December 2023
For students with a Dutch degree: 1 January 2024 (or 1 November 2024 if you require a new Visa/Residence permit)