Consumer Marketing
Gain an in-depth understanding of consumer characteristics, behaviours and motivations as inputs for effective marketing strategies.
More about the track
Business Administration (MSc)
Are you ambitious as well as entrepreneurial and do you have a global mindset? Are you a Bachelor’s graduate with excellent marks? Choose one of the tracks of our Master's Business Administration and gain all the necessary knowledge and skills to start your international career in business. You can start the programme in September or February.
Language of instruction
English
Mode
Full-time
Location
Nov17
Master's Week: 17-21 Nov
Feb09
Master's Week 9 -13 Feb
Discover the tracks of the Master's Business Administration
In this Master's programme, you choose from multiple challenging tracks. All tracks are a combination of general courses and track-specific courses.
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Digital Business
Dive into the opportunities and challenges of IT innovations and their impact on organisations and businesses.More about the track -
Digital Marketing
Explore the impact of the digitised business environment on marketing processes and customer value creation.More about the track -
Entrepreneurship and Innovation
Explore the most advanced theories devised and practised by the current hub of innovators and entrepreneurs.More about the track -
Entrepreneurship and Management in the Creative Industries
Learn state-of-the-art theories rooted in different business disciplines, like strategic marketing, management, and digital innovation.More about the track -
International Business
Learn about the challenges multinational enterprises face when doing business abroad.More about the track -
Leadership and Management
How can managers make more effective decisions? This is the core question you will learn how to answer in the Leadership and Management track.More about the track -
Management of International Business and Trade
Learn to look at international trade and global business from both a business and economics perspective.More about the track -
Strategy
Learn about the strategic issues that businesses face. How does dealing with competitors and navigating the business environment determine success or failure in business?More about the track -
Strategy, Disruption and Business Transformation
Learn how to manage disruption, use emerging technologies, create effective strategies, and drive sustainable growth.More about the track
Pre-Master’s programme: online or on-campus
Our pre-Master’s programme is for ambitious students who do not yet meet the admission requirements for the Master’s programme Business Administration. Within 4 months you will have all the necessary knowledge and skills to start your Master's. You can start the pre-Master’s programme each academic year on campus in September or online in February.
February start
Start this Master’s programme in February and choose from 3 tracks; International Business, Consumer Marketing or Digital Marketing.
Hi, I'm Melisa! I'm a Master's student in Business Administration from Türkiye. Got questions about studying at the UvA? Get in touch!Chat with Melisa
Master's Business Administration pitch video
Master's Business Administration in less than 2 minutes
Watch our pitch video and get a first impression of our Master's in Business Administration. Within 2 minutes you will learn more about the programme at the University of Amsterdam.
Facts & Figures
- Degree programme
- MSc Business Administration
- Type
- Regular study programme
- Mode
- Full-time
- Credits
- 60 ECTS, 12 months
- Language of instruction
- English
- Starts in
- February, September
- RIO code
- 60644
- Location
- Roeterseiland campus
More facts & figures about this study:
Check facts and figures Master's Business Administration