Discover the MSc Business Administration programme and tracks
In this Master's programme, you can choose one of our 9 tracks.
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Track Consumer Marketing
In the Consumer Marketing track, you gain an in-depth understanding of consumer characteristics, behaviours and motivations as inputs for effective marketing strategies.
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Track Digital Business
In the Digital Business track, you dive into the opportunities and challenges of IT innovations and their impact on organisations and businesses.
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Track Digital Marketing
In the Digital Marketing track, you explore the impact of the digitised business environment on marketing processes and customer value creation.
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Track Entrepreneurship and Innovation
In the Entrepreneurship and Innovation track, you explore the most advanced theories devised and practiced by the current hub of innovators and entrepreneurs.
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Track Entrepreneurship and Management in the Creative Industries (EMCI)
In the Entrepreneurship and Management in the Creative Industries (EMCI) track, you learn state-of-the-art theories rooted in different business disciplines, such as strategic marketing, management, entrepreneurship and digital innovation.
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Track Management of International Business and Trade
In this track you will learn to look at international trade and global business from both a business and economics perspective.
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Track Leadership and Management
How can managers make more effective decisions? This is the core question you will learn how to answer in the Leadership and Management track.
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Track International Business
In the International Business track, you learn about the challenges multinational enterprises face when doing business abroad.
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Track Strategy
How can firms create and execute an effective strategy? In the Strategy track you unravel the theoretical origins of strategic corporate decisions.
Do you have an entrepreneurial and global mindset? And are you eager to start an international career in business? The University of Amsterdam Business School is one of the few institutions in the Netherlands where you can start your Master’s in Business Administration in February as well as in September.
Top-5 reasons to study Business Administration at Amsterdam Business School
- Create your own programme
Specialise or broaden your education: choose from 9 tracks and a wide selection of elective courses. - Career perspectives are excellent
80% of our students find a job within 3 months. Earn €80,000+ within 10 years. - Relevant and real-life knowledge
Examine ethical decision-making, explore trends in corporate sustainability and link to broader societal challenges with focus on innovative solutions. - Full range programme
Including pre-Master’s and start in September or February. With our Triple Crown accreditation, the Amsterdam Business School belongs to the 1% of best business schools worldwide. - Sustainability Honours programme
If you are ambitious and ready to put in some extra work, you can apply for our selective Honours programme.
An international career in business
Study in an international environment where we train you to analyse complex organisational issues and design effective solutions.
Watch Samantha’s review of the MSc in Business Administration.
Career prospects
Our alumni have started successful careers in organisations such as:
- management consultancies
- multinational companies
- marketing agencies
- banks and insurance companies
- entrepreneurial firms
Ask our students
Hi, I'm Samuel! I'm a Master's student in Business Administration from Indonesia. Got questions about studying at the UvA? Get in touch!Chat with Samuel
Is the Master’s in Business Administration for you?
Employers need qualified people who can help them solve problems and make decisions that will generate value for their business. If you have a natural interest in what makes an organisation successful, if you have a global mindset and if you are committed to teamwork, you will definitely get the most out of this programme.
This Master's has been beyond my expectations. I have gained so much in-depth knowledge on specific industries, like which strategies are chosen in releasing a movie. Also, I met people with similar passions and ambitions.
