Pre-Master’s programme

If you do not meet the admission requirements for the Master’s programme yet, we offer a pre-Master’s programme. With the programme you will gain the necesarry skills and knowledge to start your MSc programme. The pre-Master starts twice a year too, in February and September.

The lectures of the pre-Master will be on campus on Fridays and can be online on Mondays after office hours from September 2025.

Master's programme

Choose 1 of the tracks in this MSc programme to explore the subject that fits your interests and ambitions. Each track starts with a general introduction to the theory. Next, you will engage in a more in-depth exploration of subjects through specific track courses.

Strategy track

Learn to develop effective and efficient business strategies to solve strategic problems. Unravel the theoretic origins of strategic corporate decisions and learn to find the right strategy for organisations from start-ups to global companies. With this track, you will acquire the necessary knowledge and skills to tackle strategic management challenges.

AI and Strategic Business Innovation

This track prepares executives for leadership roles in an increasingly digital and fast-changing business world. The focus is on managing disruptive innovations and leveraging AI to create strategic advantages. Develop the skills to integrate emerging technologies, build innovative strategies, and lead digital transformation. You will learn how to create competitive advantages in AI-driven markets and drive sustainable business growth.

Leadership & Management track

Explore how to attract, develop, and maintain a thriving workforce and how to manage employees and teams effectively. You are challenged to switch between theory and practice, the strategic and the operational level, and the manager’s and the employee’s perspective. This track helps you to hone your leadership and decision-making skills and make you a more effective manager and leader.

Electives

In addition to the general courses and the track, you will choose 2 elective courses. You have the choice to broaden your business field or to deepen your track. The electives are often taught by lecturers who also work as a consultant, partner or business owner in the corporate world. This gives them a unique position to combine theory with practice.

Shared programme

Most of the Master's courses run twice a year. Want to see what your study programme will look like? Just fill out a CV Scan, and we will let you know the programme options we can offer!

Thesis

During the last semester, you will conduct research on a subject relevant to your organisation or industry. Your employer will be able to profit directly from your research results. One of our lecturers specialised in the track of your choice will supervise your work.

Mix of theory and practice

A team of dedicated academic experts teaches the programme. Our academic lecturers actively participate in scientific research and monitor recent developments in their respective fields. Connecting you with the most advanced techniques, practices and insights. On top of that, you meet enthusiastic industry experts who are invited to supervise guest lectures and teach electives.

Guest lectures in unique locations

Each year in September, the general course Business Ethics and Society hosted in one of the great theatres Amsterdam has to offer. Expect C-suite managers of high-profile companies to share the issues that are currently on their table. In the past, students attended guest lectures on contemporary topics such as ‘The future of work’ (by McKinsey and Randstad) and ‘Green Growth’ (by Unilever and Rabobank).

Teamwork

During the intensive programme, you will learn and work together with motivated fellow students. Together, you are a well-balanced mix of nationalities with different views and opinions, who are working in a wide variety of industries. All this will offer you the opportunity to widen your perspective and have a once-in-a-lifetime learning experience.