Entertainment Communication (Communication Science)
Our average attention span is now just over eight seconds, which makes sustained engagement increasingly difficult. Entertainment plays a key role in holding attention, and understanding how it works has become important for anyone communicating in today’s media environment. This Master’s programme, rooted in media psychology, will help you understand these processes and show you how to use them in contemporary media contexts.
Language of instruction
English
Mode
Full-time
Location
🏆 #1 in Communication & Media Studies according to the QS World University Rankings by Subject 2026
Nov02
Master's Week: 2-6 Nov
Feb08
Master's Week 8 -11 Feb
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The University of Amsterdam ranks 1st in the world for Communication & Media Studies, nine years in a row.QS World University Rankings by Subject 2026
Why study Entertainment Communication at the UvA?
Focus on media psychology & entertainment effects
Tell me more
Research how people engage with entertainment, from gaming to streaming. Understand its psychological and societal impact in a media-saturated world: expertise that is in growing demand across media, tech, and cultural industries.
Number 1 in the world
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Benefit from world-class teaching in a programme ranked #1 worldwide in Communication & Media Studies according to QS World University Rankings for the 9th year in a row.
Personalised & research-driven learning
How?
Shape your Master’s around your interests, dive into self-chosen research topics, and engage with top lecturers in small, interactive seminars.
Is Entertainment Communication right for you?
Yes, if you want to:
- Explore the structures, patterns, and algorithms that influence our media consumption
- Acquire knowledge about the use of entertainment in various forms of communication
- Develop skills in conducting both scientific and consultancy research
- Customise the programme to suit your preferences
- Open up career opportunities in the field of entertainment media
Learning communication and media theories alongside the psychology of media habits, I definitely feel more confident advising professionals.Read more about the experiences from current students
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Facts & Figures
- Degree programme
- MSc Communication Science
- Type
- Regular study programme
- Mode
- Full-time
- Credits
- 60 ECTS, 12 months
- Language of instruction
- English
- Starts in
- February, September
- RIO code
- 66615
- Location
- Roeterseiland campus