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Master

Communication Science: Corporate Communication

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With the central role corporations play within societies, it is essential to have a thorough understanding of the communication of both private and public organizations with their environment. The Corporate Communication track teaches you all about corporations’ communicative interplay with numerous stakeholders. Key themes central in this track are crisis communication, media relations, reputation management, corporations’ environmental sustainability, lobby activities, socio-political involvement of large corporations, and what organizations can learn from users’ online behavior.

Online open day

Do you want to know more about Corporate Communication? You can visit our online open day page any time to delve into this study programme. Watch videos, talk to students and deepen your knowledge. Or sign up for an online event or open day.

Discover the Master’s programme & tracks

Within the Master's Communication Science you specialize in one of the following four tracks:

Study programme

An important question within Corporate Communication is: How are communication strategies being developed, approved, implemented, and what are the effects of those strategies on the public? On the one hand, the track focuses on external communication, teaching you how to build and maintain a corporate identity, legitimacy, and reputation. For example, the relationships with the press, public, media, and other stakeholders are discussed elaborately. On the other hand, the track focuses on communication within corporations, such as organizational culture, diversity within organizations, social media and employees, and how this all is implemented during change processes. 

'I acquired extensive knowledge of how organizations can strategically survive the current rapidly changing environment.'

Sakurako Umezawa

Why study Communication Science at the UvA? 

QS rankings 2020

Number 1 in the world!

Many Lecturers are researchers at the ASCoR

Renowned teachers

Choose from

4 different specialisations

Study in a fascinating and media-saturated environment

Amsterdam

Academic Staff

Rens Vliegenthart
Anke Wonneberger
Toni van der Meer

Career

The knowledge and skills acquired during the course provide an effective grounding for positions in communication research, communication advice and management. Our alumni are (inter)national experts working at, for example, Coca Cola, KLM, Unilever, Green Peace, ING, or started their own company focusing on communication advice or Public Relations.  

Is the Master's track: Corporate Communication for you? 

Do you: 

  • want to learn how to build and maintain a corporate image, reputation and identity?
  • want to bring a timely and critical contribution to the societal debates about corporations and their communication regarding environmental sustainability and corporate social responsibility (CSR) activities?  
  • Understand what organizations can learn from so-called big data, like their interactions with users on social media (e.g., Facebook, Instagram), websites, or other digital environments? 
  • Want to better understand how large corporations grow more powerful in societies through their engagement with socio-political issues, transnational character, and record-high spending on lobby activities and how they can be held accountable through communication? 
  • have an interest in communication questions within organizations, like organizational culture or diversity or implementing change processes? 

Then Corporate Communication is the right Master's track for you!

Facts & Figures
Degree programme MSc Communication Science
Type Regular study programme
Mode Full-time
Credits 60 ECTS, 12 months
Language of instruction English
Starts in February, September
CROHO code 66615