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Communication Science: Entertainment Communication


With the growth of new media and digital technologies, people now use entertainment media whenever and wherever. Scientific knowledge of entertainment design is essential to every organisation that wants to strengthen the appeal of its message or enhance its effectiveness. The Entertainment Communication track, with its roots in media psychology, trains you to meet this growing need for knowledge and advice.

Language of instruction

🏆 World-class scholars

Master's Week 12 -16 Feb
Master's Week 4-8 Nov
Visit an open day or event
Why study Entertainment Communication at the UvA?
Learn from excellent and renowned lecturers
Tailor the programme to your taste
Study in a fascinating and media-saturated environment

Is Entertainment Communication right for you? 

  • You want to know how to strategically use media content to reach and influence specific target groups.
  • You want to bring an informed contribution to the societal debates about the opportunities of entertainment media in the digital society. 
  • You have a Bachelor’s degree in the field of communication science, with sufficient background in quantitative methods and statistics.
  • You have sufficient English language skills and would like to study in an international environment.
Learning communication and media theories alongside the psychology of media habits, I definitely feel more confident advising professionals. Student Leslie Ann Wheeler about her experiences Read more
Facts & Figures
Degree programme
MSc Communication Science
Regular study programme
60 ECTS, 12 months
Language of instruction
Starts in
February, September
CROHO code
Roeterseiland campus