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Communication Science: Entertainment Communication


With the growth of new media and digital technologies, people now use entertainment media whenever and wherever. Scientific knowledge of entertainment design is essential to every organisation that wants to strengthen the appeal of its message or enhance its effectiveness. The Entertainment Communication track, with its roots in media psychology, trains you to meet this growing need for knowledge and advice.


Would you like to find out if Entertainment Communicationis the right programme for you? Sign up to attend the next Master’s Week or register to receive updates about the Master’s programme.

Discover the Master’s programme & tracks

Within the Master's Communication Science you specialize in one of the following four tracks:

Study programme

The Entertainment Communication track focuses on the experience and impact of entertainment media and technology among a range of different groups, individuals, and contexts. In addition, we pay special attention to how content and design are related to the audience’s needs and preferences. You will study what makes particular entertainment media and technologies (e.g., games, advertising, social media) effective at reaching desired outcomes.

What is it like studying the Entertainment Communication Master's track?

Assistent Professor Jeroen Lemmens & student Hana Hegyiová

Why study Communication Science at the UvA? 

Many Lecturers are researchers at the ASCoR

Renowned teachers

Choose from

4 different specialisations 

Study in a fascinating and media-saturated environment


Academic staff

The lecturers and supervisors in the Communication Science Master’s programme are internationally renowned for their experience and expertise in their field of research.

Annemarie van Oosten
Sindy Sumter


After graduation, you will be a media professional who is able to provide integral solutions to communication problems, within positions in advertising agencies, broadcasting companies, creative industries, social institutions, and academia. Our alumni are international experts working in organisations as diverse as KLM, MTV, Viacom, Microsoft and Heineken, or have started their own companies focusing on media development and user testing.

Is the Master's track: Entertainment Communication for you? 

Do you: 

  • want to bring an informed contribution to the societal debates about the opportunities of entertainment media in the digital society? 
  • want to know how to strategically use media content to reach and influence specific target groups?
  • have a Bachelor’s degree in the field of communication science, with sufficient background in quantitative methods and statistics?
  • have sufficient English language skills and want to study in an international environment?

Then Entertainment Communication is the right Master's track for you!

'We have used case studies to get to the roots of different communication problems and this process has enabled me to debunk some common misconceptions.'

Joost Kamer

Facts & Figures
Degree programme MSc Communication Science
Type Regular study programme
Mode Full-time
Credits 60 ECTS, 12 months
Language of instruction English
Starts in February, September
CROHO code 66615
Location Roeterseiland campus