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Discover the Master’s programme & tracks

Within the Master's Communication Science you specialize in one of the following four tracks:

• Entertainment Communication (Communication Science)
• Corporate Communication (Communication Science)
• Persuasive Communication (Communication Science)
• Political Communication (Communication Science)

Study programme

The Entertainment Communication track focuses on the experience and impact of entertainment media and technology among a range of different groups, individuals, and contexts. In addition, we pay special attention to how content and design are related to the audience’s needs and preferences. You will study what makes particular entertainment media and technologies (e.g., games, advertising, social media) effective at reaching desired outcomes.

Why study Communication Science at the UvA? 

Academic staff

The lecturers and supervisors in the Communication Science Master’s programme are internationally renowned for their experience and expertise in their field of research.

Careers

After graduation, you will be a media professional who is able to provide integral solutions to communication problems, within positions in advertising agencies, broadcasting companies, creative industries, social institutions, and academia. Our alumni are international experts working in organisations as diverse as KLM, MTV, Viacom, Microsoft and Heineken, or have started their own companies focusing on media development and user testing.

Is the Master's track: Entertainment Communication for you? 

Do you: 

• want to bring an informed contribution to the societal debates about the opportunities of entertainment media in the digital society? 
• want to know how to strategically use media content to reach and influence specific target groups?
• have a Bachelor’s degree in the field of communication science, with sufficient background in quantitative methods and statistics?
• have sufficient English language skills and want to study in an international environment?

Then Entertainment Communication is the right Master's track for you!