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Communication Science: Persuasive Communication


The career prospects for our alumni are good. A recent study (2020) shows that graduates who started looking for a job immediately after graduation have found a suitable job within on average 3,5 months (n=235).

Where do our graduates work?

This high-level Master’s prepares you for a variety of jobs creating broad employability including:

  • Campaign developer in advertising or health
  • Marketing communication strategist
  • Media strategist
  • Public information expert
  • Policy worker in the media or health care sector
  • Consultant
  • Brand manager
  • Social media manager
  • Market researcher

Our alumni are (inter)national experts working at different types of organisations, for example, corporates like PepsiCo, Unilever, and Booking.com, communication consultancy agencies like MediaCom/ Group M, Kantar, and Publicis Groupe, governmental organisations like National Institute for Public Health and the Environment, Amsterdam Medical Centre, Netherlands Cancer institute, and also NGO’s like UNHCR.

Alumna Persuasive Communication
'During this master, I learned theories that form the background of all the things that I do now as a senior media planner at Universal Media.’

Jasmijn Bouwmeester, The Netherlands, Alumna of the Master Persuasive Communication, talks about her experiences as a student and how that relates to her current job in this video testimonial.

Career coaching during your Master’s

Would you like to practice your job interview skills? Craft a LinkedIn strategy that could get you hired? Or would you simply like to know more about the labour market in the Netherlands? The advisers at the UvA Student Careers Centre can help you students of the UvA with information, workshops and individual vocational counselling to find out what you want, get insight into your capabilities and competences, make choices and improve your application skills in order to achieve your goals. 

Career events

  • Five times a year, the Graduate School of Communication hosts a colloquium series called Communication Science on the Spot. During these sessions, a communication professional is interviewed by a Graduate School lecturer or researcher. Attendees are always encouraged to ask questions and join the conversation in order to help stimulate a lively debate. Previous speakers include Mirthe Enklaar (PepsiCo Benelux), Jutta Jakob (Newzoo), Belinda Borck (Tony's Chocoloney) and Ashley Vinson (Twitter).
  • We regularly organise events and workshops under the name Career Matters that help you prepare yourself for entry into the job market. The workshops are designed to help you gain practical, relevant skills that will help improve your employability after graduation. Think of topics related to online marketing for example, such as Search Engine Optimization (SEO), Google Analytics or Social Advertising, or to the field of journalism, such as writing an effective press release or a journalistic blog.