Communication Science: Persuasive Communication
This programme addresses communication processes that are intended to achieve specific persuasive goals in marketing and health communication. With the digitisation of the media, marketing- and health communication are increasingly shifting towards more personalised and hidden forms of persuasion such as data-driven advertising, health apps, or the use of influencers. Study both the opportunities and challenges of modern and more traditional forms of persuasive communication.
Language of instruction
English
Mode
Full-time
Location
đ World-class scholars
Nov04
Master's Week: 4-8 Nov
Feb10
Master's Week 10 -14 Feb
Why study Persuasive Communication at the UvA?
Learn from excellent and renowned lecturers
Tailor the programme to your taste
Study in a fascinating and media-saturated environment
Is Persuasive Communication right for you?
- You are interested in how people use media and how to reach your target audience.
- You want to know how to develop and evaluate evidence-based marketing and health communication messages and campaigns.
- You want to study the hot topics in the field of persuasive communication like influencer marketing, social media engagement, persuasive design, VR/AR, algorithms, and AI.
- You want to learn more about how persuasive communication can be used to improve (mental) health, digital well-being, and sustainable behaviour.
Get a taste of the atmosphere
Copyright: Sara-Jane van der Vegt
I was curious to learn the most effective techniques to communicate as a professional marketer.Student Angela Bonanno about her experiences Read more
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Facts & Figures
- Degree programme
- MSc Communication Science
- Type
- Regular study programme
- Mode
- Full-time
- Credits
- 60 ECTS, 12 months
- Language of instruction
- English
- Starts in
- February, September
- CROHO code
- 66615
- Location
- Roeterseiland campus