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Communication Science: Persuasive Communication


This programme addresses communication processes that are intended to achieve specific persuasive goals in marketing and health communication. With the digitisation of the media, marketing- and health communication are increasingly shifting towards more personalised and hidden forms of persuasion such as data-driven advertising, health apps, or the use of influencers. Study both the opportunities and challenges of modern and more traditional forms of persuasive communication.

Language of instruction

🏆 World-class scholars

Master's Week 12 -16 Feb
Master's Week 4-8 Nov
Visit an open day or event
Why study Persuasive Communication at the UvA?
Learn from excellent and renowned lecturers
Tailor the programme to your taste
Study in a fascinating and media-saturated environment

Is Persuasive Communication right for you? 

  • You are interested in how people use media and how to reach your target audience.
  • You want to know how to develop and evaluate evidence-based marketing and health communication messages and campaigns.
  • You want to study the hot topics in the field of persuasive communication like influencer marketing, social media engagement, persuasive design, VR/AR, algorithms, and AI.
  • You want to learn more about how persuasive communication can be used to improve (mental) health, digital well-being, and sustainable behaviour.
Copyright: Sara-Jane van der Vegt
I was curious to learn the most effective techniques to communicate as a professional marketer. Student Angela Bonanno about her experiences Read more
Facts & Figures
Degree programme
MSc Communication Science
Regular study programme
60 ECTS, 12 months
Language of instruction
Starts in
February, September
CROHO code
Roeterseiland campus