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Why study Persuasive Communication at the UvA?
Learn from excellent and renowned lecturers
Tailor the programme to your taste
Study in a fascinating and media-saturated environment

Is Persuasive Communication right for you? 

  • You are interested in how people use media and how to reach your target audience.
  • You want to know how to develop and evaluate evidence-based marketing and health communication messages and campaigns.
  • You want to study the hot topics in the field of persuasive communication like influencer marketing, social media engagement, persuasive design, VR/AR, algorithms, and AI.
  • You want to learn more about how persuasive communication can be used to improve (mental) health, digital well-being, and sustainable behaviour.
Angela Bonanno
Copyright: Sara-Jane van der Vegt
I was curious to learn the most effective techniques to communicate as a professional marketer. Student Angela Bonanno about her experiences Read more
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Facts & Figures
Degree programme
MSc Communication Science
Regular study programme
60 ECTS, 12 months
Language of instruction
Starts in
February, September
CROHO code
Roeterseiland campus