Is Persuasive Communication right for you?
- You are interested in how people use media and how to reach your target audience.
- You want to know how to develop and evaluate evidence-based marketing and health communication messages and campaigns.
- You want to study the hot topics in the field of persuasive communication like influencer marketing, social media engagement, persuasive design, VR/AR, algorithms, and AI.
- You want to learn more about how persuasive communication can be used to improve (mental) health, digital well-being, and sustainable behaviour.