Voor de beste ervaring schakelt u JavaScript in en gebruikt u een moderne browser!
Je gebruikt een niet-ondersteunde browser. Deze site kan er anders uitzien dan je verwacht.
Communication Science: Persuasive Communication

Study programme

The curriculum of the Master’s in Persuasive Communication comprises one year of full-time study. You will study a variety of marketing and health communication theories, and learn how to apply these theories to challenging problems of health behaviour, advertising, and branding. You will learn how communication can be used strategically to inform and influence people, or how people can be empowered to resist persuasion.

  • First semester

    You will start the Master’s with the mandatory specialisation seminars: Marketing Communication and Health Communication. Right from the start of the programme, you will also start your thesis process in the course Thesis Preparation Groups. Towards the end of the first semester, you take the course Research Methods Tailored to the Thesis, in which you will refresh and further develop your research skills before starting with writing your Master’s thesis in the following semester.

  • Second semester

    In the second semester, you choose two electives, allowing you to create a Master’s programme that suits your interests best. There is a range of excellent electives offered, including, for example, Brand Communication, Persuasive Design in a Digital Era, Media Strategies, Persuasion and Resistance, Digital Analytics, Brands and Organisations in Social Media and Sustainability Marketing and Communication. You can find all electives here (selection of electives varies each semester).

  • Master's thesis

    In the second semester, you will complete your Master’s thesis. You will be guided and supervised in the creation, design, conduct, analysis and reporting of an academic empirical study. Previous research topics include:

    • The effects of sponsorship disclosures in influencer marketing
    • How can social media influencers be used to promote sustainable fashion purchases
    • How to promote engagement with brands on Instagram
    • Are mental health apps effective to improve young people’s well-being
    • Health misinformation on Twitter and the influence on vaccine hesitancy
    • How to enhance doctor-patient communication
  • Health Communication
    Period 1
    Period 2
  • Marketing Communication
    Period 1
    Period 2
  • Thesis Preparation Groups
    Period 1
    Period 2
  • Research Methods Tailored to the Thesis
    Period 3
  • Elective 1
    Period 4
  • Elective 2
    Period 4
  • Thesis Persuasive Communication
    Period 5
    Period 6
Find more information in the online course catalogue
  • Workload

    This Master's programme is a full-time study. A large part of your programme focuses on self-study, e.g. preparing for tutorials or working on assignments (32 hours per week). In addition, you have weekly lectures (4 hours per week) and opportunities for tutorials and group projects (4 hours per week).

Academic staff of Persuasive Communication

Copyright: afgekocht voor web
In Marketing Communication you will encounter four top experts from the advertising and media planning field, ready to share their tips and tricks with you. Dr. Stephanie Welten, lecturer in Marketing Communication Read more