You will start the Master’s with the mandatory specialisation seminars: Marketing Communication and Health Communication. Right from the start of the programme, you will also start your thesis process in the course Thesis Preparation Groups. Towards the end of the first semester, you take the course Research Methods Tailored to the Thesis, in which you will refresh and further develop your research skills before starting with writing your Master’s thesis in the following semester.

In the second semester, you choose two electives, allowing you to create a Master’s programme that suits your interests best. There is a range of excellent electives offered, including, for example, Brand Communication, Persuasive Design in a Digital Era, Media Strategies, Persuasion and Resistance, Digital Analytics, Brands and Organisations in Social Media and Sustainability Marketing and Communication. You can find all electives here (selection of electives varies each semester).

In the second semester, you will complete your Master’s thesis. You will be guided and supervised in the creation, design, conduct, analysis and reporting of an academic empirical study. Previous research topics include:

• The effects of sponsorship disclosures in influencer marketing
• How can social media influencers be used to promote sustainable fashion purchases
• How to promote engagement with brands on Instagram
• Are mental health apps effective to improve young people’s well-being
• Health misinformation on Twitter and the influence on vaccine hesitancy
• How to enhance doctor-patient communication

This Master's programme is a full-time study. A large part of your programme focuses on self-study, e.g. preparing for tutorials or working on assignments (32 hours per week). In addition, you have weekly lectures (4 hours per week) and opportunities for tutorials and group projects (4 hours per week).