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Discover the Master’s programme & tracks
Within the Master's Communication Science you specialize in one of the following four tracks:
- Political Communication (Communication Science)
- Corporate Communication (Communication Science)
- Entertainment Communication (Communication Science)
- Persuasive Communication (Communication Science)
In this Master’s, you will study how interactions between (non-)governmental actors, politicians, journalists, and citizens take shape, and what features and effects they have. By using the latest scientific insights, you will learn how (social) media influences political engagement and how citizens’ use of media is changing. You will discuss who tries to influence the news, how powerful the media actually are, and how this differs in different countries.
Many issues are discussed in this track, always in line with recent trends and events, and preferably using an open, international and comparative perspective. Such topics include the emergence of weblogs and citizen journalism, increasing globalisation, agenda-setting and the framing of socially relevant issues by media, politicians, spin doctors and other stakeholders.
Why study Communication Science at the UvA?
The track provides the basis for editorial, policy, advisory and research positions in the media sector, government, politics, civil-society organisations and the commercial world.
Graduates can be found working as:
- information officers
- PR managers
- communication consultants for numerous organisations ranging from local municipalities to the European Union and from non-governmental organisations to ministries.
Is the Master's track: Political Communication for you?
- want to learn how (social) media influences political engagement and how citizens’ use of media is changing?
- have an interest in the interplay between the public, the media and politics and like to have discussions about this?
- want to develop yourself as a communication professional?
- have a Bachelor’s degree equivalent to a Dutch university bachelor degree in the field of communication science or a related discipline, with sufficient background in quantitative methods and statistics?
- have sufficient English language skills and want to study in an international environment?
Then Political Communication is the right Master's track for you!