For best experience please turn on javascript and use a modern browser!
You are using a browser that is no longer supported by Microsoft. Please upgrade your browser. The site may not present itself correctly if you continue browsing.
The Amsterdam Living Case Lab (ALCL) is the central platform for challenge-based education at the Amsterdam Business School (ABS) and School of Economics (ASE). The platform connects challenge-facing firms and other organisations with lecturers, whose students address these challenges as part of a course or project.

The mission of ALCL is to create value for organisations and students by facilitating challenge-based collaborations where theory meets practice, thereby enhancing the relevance and impact of academically rigorous education.

If you can not find a matching course or programme, you can submit your open challenge.

Learning Through Real-World Collaboration

We believe that the most effective education is when theory meets practice, when students are challenged with real-world scenarios, and when learning becomes truly immersive. Courses with real-life challenges provide students with invaluable practical experience, helping them tackle authentic challenges, and develop crucial skills and networks for their future careers. For firms and other types of organizations, this collaboration fosters innovative problem-solving, offers cost-effective consulting services, enhances brand exposure, expands networking opportunities, and facilitates recruiting top talent.

ALCL connects firms and other organisations with all lecturers within the ABS and the ASE that like to work with real-life challenges and cases in their classroom. This can take many shapes and forms, such as mini-challenges (addressed within one session), 1-week to 6-week challenges, and up to projects of several months in relation to a thesis.

Your organisation-specific challenges solved by UvA students

Is your organisations facing a challenge, problem or issue related to innovation, sustainability, finance, growth, data analysis, marketing, accountancy, finance, corporate entrepreneurship, econometrics or any other field of business or economics? Let UvA students come up with solutions!

ALCL connects your organization with lecturers whose courses use the principle of challenge-based education to bridge theory and practice. UvA Economics and Business offers a variety of programmes that integrate living cases into the curriculum. Here are some sample cases:

  • How can accounting contribute to the sustainability goals of your company?
  • How can data support strategic decisions such as optimizing workforce capacity, warehouse location, and inventory levels, or pricing based on consumer behavior?
  • How to motivate young savers to change their behaviour and convert into investors?
  • How to keep entrepreneurial spirit in a big corporation?
  • How can company achieve growth aligned with their sustainability targets?
  • How to improve online marketing campaign?
  • What are the most effective incentives to have more women in top positions?

Past Projects

Take a look at our past projects and get inspired.

For Staff

Are you a lecturer at EB and would you like to introduce your students to real-world organisational challenges? Consider working with real-life challenges in your course.