About Nudging for a Better World

This theme explores how changes in individual and institutional behaviour can be achieved to effectively move towards closing the gender gap, responsible consumption or wellbeing at work. Our researchers investigate how nudges, incentives and institutions can be used to improve people’s decision-making with respect to a sustainable environment. 

Impact Centres

To genuinely create impact, our researchers collaborate on this theme in several transdisciplinary Impact Centres.

• Center for Research in Experimental Economics and Political Decision Making
  The Center for Research in Experimental Economics and Political Decision Making (CREED) uses laboratory experiments to research common biases in decision-making. In doing so, it combines research methods from behavioural economics, psychology and neuroeconomics. For more information, please contact Joep Sonnemans.
• Amsterdam Center for Behavioural Change
  The Amsterdam Center for Behavioural Change (ACBC) looks at how we can actively use insights into the drivers of human behaviour in economic decision-making to improve human decisions and economic outcomes. For more information, please contact Theo Offerman.
• Marketing Insights for Societal Transitions (MIST)
  Marketing Insights for Societal Transitions (MIST) Helps businesses, consumers, governments, and social organisations understand how their choices contribute to sustainable system change. Through marketing research, we ensure that scientific insights – rather than unfounded claims – guide the public debate. For more information, please contact Jan Willem Bolderdijk.