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Master
Communication Science: Corporate Communication
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Study programme

The curriculum of the Corporate Communication track of the Master’s programme in Communication Science comprises one year of full-time study. This includes two specialisation seminars, a thesis preparation group, a research methods course tailored to the thesis, two electives and the final Master's thesis.

First Semester

Students will start with the mandatory specialisation seminars: Strategic Communication and Organisations, Media and Society. You will also start your thesis process by following Thesis Preparation Groups. In block 3, you take the course Research Methods Tailored to the Thesis, in which you will refresh, train and further develop your research skills before starting with writing your Master’s thesis in the following semester. 

Lotte van Walstijn
Copyright: Lotte van Walstijn
For multiple papers, I looked at how corporate social responsibility (CSR) is developing and how internal communication styles influence CSR performance. Lotte van Walstijn, The Netherlands Read her experience

Second Semester

In the second semester, you can choose two electives, allowing you to create a Master’s programme that suits your interests best. There is a range of excellent electives offered, including, for example Public Relations, Media and Public; CSR Communication; Digital Analytics; Shaping Society; Climate Change Communication; Sustainability Marketing and Communication. You can find all electives here (the selection of electives varies each semester).

Master’s thesis

In the second semester, you will complete your Master’s thesis (18 ECTS). You will be guided and supervised in the creation, design, conduct, analysis and reporting of an academic empirical study. Previous research topics include: 

  • The effectiveness of crisis communication strategies;  

  • Misinformation threats for corporations;  

  • Gender and age prejudice in hiring procedures;  

  • Social responsibility and accountability of big tech companies;  

  • Organisations’ involvement in socio-political issues;  

  • Media framing of organisations;  

  • Communication and trust in governmental organisations;  

  • Adoption of new communication technologies within organisations;  

  • How to motivate employees through communication;  

  • The effect of (social) media attention on corporations’ stock-market rating. 

 

COURSES SEM 1 SEM 2 SEMESTER 1 SEMESTER 2 EC
  • Strategic Communication
    1—2
    12
  • Organisations, Media and Society
    1—2
    12
  • Thesis preparation
    1—2
  • Research Methods Tailored to the Thesis
    ???studyprogramme .period??? 3
    6
  • Elective 1
    ???studyprogramme .period??? 4
    6
  • Elective 2
    ???studyprogramme .period??? 4
    6
  • Master's thesis
    5—6
    18
See more information in the Course Catalogue

Workload

This Master's is a full-time programme. You will have weekly tutorials and lectures. In addition, a large part of your programme focuses on self-study (e.g., preparing for tutorials, working on assignments).  

  • Lectures: 4 hours per week  
  • Tutorials: 4 hours per week  
  • Practicals: 0 hours per week  
  • Self-study and group work: 32 hours per week