The curriculum of the Corporate Communication track of the Master’s programme in Communication Science comprises one year of full-time study. This includes two specialisation seminars, a thesis preparation group, a research methods course tailored to the thesis, two electives and the final Master's thesis.
Students will start with the compulsory specialization seminars: Strategic Communication in Organisations and Strategic Communication of Organisations. You will also start your thesis process by following Thesis preparation groups. In block 3 you take the course Research Methods Tailored to the Thesis course, in which you’ll refresh, train and further develop your research skills before starting to write your Master’s thesis in the following semester.
For multiple papers, I looked at how corporate social responsibility (CSR) is developing and how internal communication styles influence CSR performance.Lotte van Walstijn, The Netherlands Read her experience
In the second semester, you can personalise your Master’s by choosing two electives, allowing you to create a Master’s programme that suits your interest best. There is a range of excellent electives offered each semester, including, for example Organisations on the Web; Corporate Website, Social Media and Web care or Digital Analytics. You can find all electives here (the selection of electives varies each semester).
Also in the second semester, you will complete your Master’s thesis (18 ECTS). You will be guided and supervised in the creation, design, conduct, analysis and reporting of an academic empirical study. Previous research topics include the effectiveness of crisis communication strategies; misinformation threats for corporations; gender and age prejudice in hiring procedures; social responsibility and accountability of big tech companies; brands’ involvement in socio-political issues; media framing of organizations; trust in public and governmental organizations; adoption of new communication technologies within organizations; how to motivate employees through communication; the effect of (social) media attention on corporations’ stock-market rating.