Online open day

Do you want to know more about Corporate Communication? You can visit our online open day page any time to delve into this study programme. Watch videos, talk to students and deepen your knowledge. Or sign up for an online event or open day.

Discover the Master’s programme & tracks

Within the Master's Communication Science you specialize in one of the following four tracks:

• Corporate Communication (Communication Science)
• Entertainment Communication (Communication Science)
• Persuasive Communication (Communication Science)
• Political Communication (Communication Science)

Study programme

An important question within Corporate Communication is: How are communication strategies being developed, approved, implemented, and what are the effects of those strategies on the public? On the one hand, the track focuses on external communication, teaching you how to build and maintain a corporate identity, legitimacy, and reputation. For example, the relationships with the press, public, media, and other stakeholders are discussed elaborately. On the other hand, the track focuses on communication within corporations, such as organizational culture, diversity within organizations, social media and employees, and how this all is implemented during change processes. 

Why study Communication Science at the UvA? 

Academic Staff

Career

The knowledge and skills acquired during the course provide an effective grounding for positions in communication research, communication advice and management. Our alumni are (inter)national experts working at, for example, Coca Cola, KLM, Unilever, Green Peace, ING, or started their own company focusing on communication advice or Public Relations.  

Is the Master's track: Corporate Communication for you? 

Do you: 

• want to learn how to build and maintain a corporate image, reputation and identity?
• want to bring a timely and critical contribution to the societal debates about corporations and their communication regarding environmental sustainability and corporate social responsibility (CSR) activities?  
• Understand what organizations can learn from so-called big data, like their interactions with users on social media (e.g., Facebook, Instagram), websites, or other digital environments? 
• Want to better understand how large corporations grow more powerful in societies through their engagement with socio-political issues, transnational character, and record-high spending on lobby activities and how they can be held accountable through communication? 
• have an interest in communication questions within organizations, like organizational culture or diversity or implementing change processes? 

Then Corporate Communication is the right Master's track for you!