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Communication Science: Persuasive Communication
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I have a Dutch nationality

Follow the steps below to apply for this degree programme.

Please note: Complete applications (in MyInfo) are only taken into consideration when submitted before or on the day of the deadline or earlier. We therefore strongly advise you to submit your enrollment request for the Master's programme via Studielink at least one week before the deadline. Incomplete applications will not be reviewed.

Application process

  • 1. Check deadlines

    The deadlines for admission to the programme differ for Dutch degree and non-Dutch degree students.

    Both the Master's and the pre-Master's programmes in Communication Science start in September as well as February. Please see which deadline is applicable to you. Students applying for September intake must obtain their diploma before 1 September. For February intake, students must obtain their diploma before 1 February. In case a student does not yet have a hard copy of their diploma, a declaration of graduation will suffice (until a hard copy of the official diploma can be issued).

    I have a Bachelor's degree in Communication Science (UvA)

    You have direct admission to the Master's programme in Communication Science (except the Research Master's).

    • Start in February 2022: You can register during the course registration weeks from 25 November 10:00 till 30 November 23:59. 
    • Start in September 2022: You can register during the course registration weeks in June 2022.

    View course registration procedure

    I have a different Dutch academic Bachelor's or Master's degree

    • Start in February 2022: 1 November 2021
    • Start in September 2022: 1 May 2022

    I have a non-Dutch degree

    • Start in February 2022: 1 September 2021
    • Start in September 2022: 1 April 2022
  • 2. Check entry requirements

    To guarantee the quality of the education within the Graduate School, you will have to meet all entry requirements specified below. If you don't fit the profile entirely, you are still welcome to apply. When you have the right undergraduate qualifications (academic level and background) but a lack of knowledge and experience in the required areas, it is plausible you will be conditionally admitted based on completing a pre-Master's programme or online course first. The admissions board will evaluate every applicant individually, based on:

    1. Academic Bachelor's or Master's degree
    2. Bachelor's curriculum and attended courses
    3. English language proficiency

    Unfortunately, admission to the pre-Master's and Master's programme is not possible when you don't have the right undergraduate qualifications.

    Undergraduate qualification: Academic level

    Applicants who obtained a Dutch academic Bachelor’s degree at a research university (WO) are eligible to apply for one of our Master’s programmes. This means that applicants with a non-Dutch degree need to meet the same qualifications. The minimum level of your diploma should therefore be at least equivalent or comparable to three years of a Dutch research-oriented university. To establish whether your degree is equivalent to this level, we’ll need to assess it first. This will be done by professional diploma evaluators based on the guidelines of the Nuffic (an independent organisation for internationalisation in education). Please find an overview of the descriptions of different foreign education systems on the Nuffic website

    Hence, students with a Bachelor’s degree obtained at a university of applied sciences (HBO) or equivalent cannot be admitted to the (pre-) Master’s.  They may opt for taking the short-track Bachelor's programme at the College of Communication first to meet the criteria, and then re-apply. This short-track Bachelor’s (verkorte Bachelor) is taught in English and Dutch.

    Undergraduate qualification: Background

    Admission (conditionally) is usually realistic for students who at least hold an academic Bachelor's degree in Communication Science or a related discipline (e.g. Sociology, Psychology, Political Science, Communication & Information Studies, Media Studies, Journalism with a research emphasis, Business Administration and International Relations). However, these students will probably have to complete some extra coursework (pre-Master's or online course)  prior to the Master’s programme, depending on their knowledge of theories in Communication Science and (quantitative) social science methods and statistics.

    Students with a completely different Bachelor’s background, without any links to the field of Communication Science, are most likely not eligible for the (pre-) Master’s programme.

    Knowledge about theories of Communication Science

    The Master's programme in Communication Science expects you to have a certain understanding of Communication Science theories. The admissions board will evaluate this based on your Bachelor’s curriculum and completed courses. Work experience is not taken into consideration.

    Knowledge about theories of (quantitative) social science methods and statistics

    The Master's programme in Communication Science has its roots in sociobehavioural sciences. In line with this sociobehavioural tradition, the programme attempts to teach you how to systematically observe and measure the effects of media and communication. In order to make the most of our Master’s programme in Communication Science, you must be at ease with the use of certain sociobehavioural data collection methods (such as survey design and experimental design), and statistical models to analyse the data (such as measurement models, linear regression and analysis of variance). This level of knowledge has to be confirmed by the content of courses taken during your academic Bachelor’s programme. Work experience is not taken into consideration.

    Experience in conducting empirical research with the use of inferential statistics

    Besides knowledge of social science methods and statistics, we require you to be able to conduct and evaluate quantitative empirical research. This will be evaluated based on research papers written during your Bachelor’s programme.

    English language proficiency

    All Communication Science courses in the Master’s programme are taught in English. You must therefore be able to read textbooks, understand lectures, take part in classroom discussions and undertake written work in English. That is why we require evidence of English language proficiency from non-native speakers of English with a non-Dutch degree. Please note that if you do not meet this requirement, admission is not possible. We only accept test results from TOEFL, IELTS and Cambridge Advanced English or Cambridge Proficiency English. Other English tests are not considered valid.

    Requirements regarding English language level are*:

    1. TOEFL iBT**(MyBest™ Scores are not accepted): 100, subscores: Reading: 24. Listening: 22, Speaking: 25,  Writing: 24.
    2. IELTS***: 7, subscores 6,5 
    3. Cambridge International Examinations: minimum score Cambridge English scale (Advanced C1): 190 or higher.

    * English language test results may not be older than 2 years.
    ** The TOEFL ITP test (Institutional Testing Program) is NOT accepted.  
    *** The IELTS indicator test is NOT accepted.

    How to submit your language test score:

    • IELTS test certificate by e-mail to,
    • TOEFL test results (institutional code: 3995) by e-mail to,
    • Cambridge test result (original document) must be sent to the Graduate School of Communication by regular post.*

    *Please note; it can take up to 6 weeks before we receive regular post, depending on what country of origin the post was sent from. Take this into consideration when planning your English test as it is your responsibility to have the results delivered in time to complete your whole admission.

    English test exemptions

    Native speakers of English are, of course, exempted from the requirement. This includes applicants who were raised in Australia, Canada (except for Quebec), Ireland, New Zealand, the UK and the US.

    Students with a Dutch Bachelor’s degree are also exempted from this requirement. 

    Students who have completed secondary or tertiary programme/education in an English-speaking country as listed above can include a waiver request in their application. Consequently, this means that if you have a degree from an English-taught bachelor’s programme in a non-English (native) speaking country, you will NOT be waived.

  • 3. Submit enrolment application in Studielink
  • 4. Activate your UvanetID

    After submitting your enrolment application in Studielink, you will receive an email with your UvanetID. Follow the instructions in the email to activate your ID as you will need it to complete your UvA application.

  • 5. Submit your UvA application form

    After enrolling in Studielink, you will automatically receive an email with a link to the UvA application form. Please fill out this application form (myinfo) in order to complete your application. This complete application (in myinfo) needs to be submitted on the day of the deadline at the latest.

    You need to submit your application before the specific application deadline (see section 1). Please note that it will take several days after your enrolment request in Studielink before you receive your UvAnetID. Therefore we advise you to register in Studielink a week in advance in order to avoid missing the application deadline. Incomplete applications will not be reviewed.

    For this, you need your UvAnetID and several documents. Please follow the next steps in order to complete your application.

    Please make sure your application documents have ENGLISH file names that include the following: Type document_your name (example: course description research methods courses_Mary Jones). A complete application consists of the following documents:

    • Self-assessment form research methodology and statistics
    • Statement of motivation (max. 500 words)
    • Curriculum vitae
    • Official certified copies of higher education diplomas OR an official graduation statement with your expected graduation date on it if you have not completed your programme yet AND transcripts already obtained. Official translations are required if the original documents are in another language than English, German or Dutch.
    • Certified English language test report (TOEFL iBT, IELTS or Cambridge International Examinations - tests) as described in section 2 English Language Proficiency. Please also check in section 2 how to officially submit your test report.
    • An individually written empirical research paper, preferably based on quantitative research methods and inferential statistics. If you are not in possession of such a paper, please upload your thesis or another research paper that has been written during your Bachelor’s or Master's programme. In case this paper was not written in Dutch, English or German, a translation of the abstract, methods and results sections needs to be created and uploaded together with the original paper.
    • Description of taken courses in communication science and/or social sciences (if any). Descriptions should include information on the learning objectives, the content discussed and the used literature per each courseDescriptions can be uploaded in Dutch, English or German.
    • Description of taken courses in research methodology and statistics in Dutch, English or German. The research methods course descriptions should define the learning objectives, content and an overview of the used research methods and analyses as described in the syllabus. It should also contain the required literature including the designated used chapters. 
  • 6. Wait for admission decision

    Once we receive your complete application it will be evaluated by our admissions committee. You will be notified about their decision by email. The complete admission process can take up to 8 weeks for students with a non-Dutch degree and 4 weeks for students with a Dutch degree. Late applications will be considered for the subsequent semester.

    Please note, after your application has been reviewed, the decision will have to complete a pre-master (several) course(s) in advance before you can be unconditionally admitted to the Master’s programme. Our pre-master’s programme was offered online the past year. End of November 2021 information will be announced if (all) the pre-master’s programme will be organized online or on-campus next year.

After (conditional) admission

  • 7. Accept/decline offer

    When you receive an offer, you will also receive a separate email with a link where you can accept, defer or decline your offer. Please make sure that you respond within 2 weeks.


    You will receive more instructions on how to complete your enrolment in due time. For now, please read the steps below.


    You are able to defer your start for a maximum of one year. After that year your offer will become invalid and you will need to re-apply. Your application will be considered as a new submission and a different outcome may apply. Please keep in mind that when you defer your start, for administrative purposes, you will need to submit your enrolment in Studielink and your UvA application form again once you do decide to start the programme. However, instead of submitting the required documents, please upload your offer.


    You will also need to de-enrol yourself for the Master’s programme in Studielink.

  • 8. Submit certified documents

    If you have been (conditionally) admitted to our Master's programme we need to verify your previous education. This means that we have to check whether you have successfully completed your Bachelor’s programme. Verification is done based on the records provided by DUO.

    If you did your Bachelor’s programme abroad, please send us certified copies of your transcripts and degree certificates, so we can check them. You need to send us these documents by post. Plain copies or scans of the original certified documents are not accepted. 

    Please note that also French and Spanish grade transcripts must be translated in English by sworn translators for application at the Graduate School of Communication.

    You can send your certified documents to:

    The Graduate School of Communication
    Admissions Office (C7.02)
    PO Box 15796
    1001 NG Amsterdam
    The Netherlands

  • 9. Register for courses

    In order for you to participate in the courses of the pre-Master’s or Master’s programme in Communication Science, you will have to register for your courses. The course registration periods are in June and November. More information on the course registration will be sent to you in May or November.

    Please note: The course registration for the February start of the Academic year 2021-2022 will take place from 25 November 10:00 till 30 November 23:59. Please read the procedure here. Make sure you don't miss this deadline. 

  • 10. Request student ID card

    A student ID card is a personal card which serves as proof of identity for examinations or borrowing library books. You will receive instructions on how to request your student ID card.

  • 12. Attend introduction day

    To help you get started, the Graduate School of Communication organizes a mandatory introduction day for all new (pre-) Master’s students. Usually this day is held on the Thursday before the first week of classes, so be sure to save the date. Depending on your start moment, the invitation and programme will be sent mid-August or mid-January.