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Here's why you want to study Social Influence at the UvA


Principles of active learning, taking a student-centered approach

Behavioural influence 

Behavioural influence will be thoroughly explored and used towards better understanding of commercial and noncommercial forms of behavioural influence

Emotions, motivation, attitudes and group dynamics

Work through various case studies and learn how to analyse human behaviour

Evidence-based approach

Apply scientific knowledge and a scientifically responsible method to develop more effective interventions

Is Social Influence right for you?

Yes, if you are interested in:

  • The social psychology that drives human behaviour
  • Understanding the principles of social influence
  • Developing evidence-based interventions for societal problems, creating marketing strategies, doing applied research or solving other human behaviour challenges
  • Working on applied questions together with other students
  • Pursuing a non-academic career in government, NGO, or marketing

Discover the Master’s programme & tracks

The Social Psychology programme group offers specialisations in three tracks. Social Influence is one of them.

The other tracks are:

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Facts & Figures
Degree programme
MSc Psychologie
60 ECTS, 12 months
Language of instruction
Starts in
CROHO code
Roeterseiland campus